Director, product marketing job description

WalkMe pioneered the Digital Adoption Platform (DAP) category to empower business leaders to realize the promise of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.
About the Role
We are hiring a Director of Product Marketing to lead and own product messaging and positioning. Reporting to the VP, Product Marketing, you will work cross-functionally between Product Management, Marketing, and Sales to ensure that we effectively communicate the current and future value of WalkMe's industry-leading Digital Adoption Platform. This is a unique opportunity to join a true category creator in a pivotal role during a key time in the category's evolution.

What You'll OwnYou will own the GTM for your line of business, translating product functionality and technical details into user benefit and value Develop product positioning and messaging informed by user research, market insights, and product understanding Research and understand buyer personas to ensure your product is designed and delivered to create value for them, being a partner and strategic advisor to product managers Be the voice of product releases for your line of business, developing all relevant collateral (emails, release notes, brochures, videos, webinars, in-product solutions, demos) Partner with technical and sales enablement teams to educate on the latest products and how to sell them
What You Need to Succeed7+ years experience in product marketing at a B2B SaaS company Ability to research marketing trends and other related topics Experience working with Product Management teams, with the ability to translate technical concepts into successful product and marketing material for customers and sales teams
What you will love about us!Comprehensive Health Care Coverage - Medical, Dental, and Vision for Employees and Families, 401(k) with matching program, Parental Leave, and a vacation policy to encourage a healthy work-life balance.WalkMe is a hybrid workplace - offices are open for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.

We've made this commitment not only because it's the right thing to do, but also because we know that having diverse perspectives, experiences and identities on our team helps us to better meet the diverse needs of our global clients. While we're not yet where we want to be, our goal is to create a workplace as fair and inclusive as our business is category defining. And at WalkMe, we achieve our goals.

TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.

American Leather is an award-winning furniture manufacturer located in Dallas, TX that touches people's lives. We expertly craft custom-upholstered, premium leather and fabric furniture, and deliver high-quality, made-to-order luxury to our retailers in three weeks or less - a delivery standard light years ahead of the competition. We lead the industry in innovation and are building a team of people with an equally brilliant spark for innovative thinking that will drive the brand's sales and future success.

The Director, Product Marketing plays a crucial role within American Leather handling all aspects of product marketing. Successful candidates will have the unique ability to inform and engage American Leather's different audiences (employees, retail customers, and end consumers) by translating business objectives into meaningful, brand-elevating, actionable marketing strategies across internal and external touch points.

The ideal candidate must excel at wearing several hats and juggling multiple priorities. As an entrepreneurial organization, we function in an environment with moving parts, evolving priorities, and tight timelines which must be handled with efficiency, a calm demeanor, and a knack for critical thinking/problem-solving on the fly.
PRIMARY RESPONSIBILITIES
Drive sales through strategic, integrated product marketing programs Leverage customer and industry insights, marketing trends, and best practices to develop brand and product marketing plans/collateral that effectively drive the business Collaborate with Merchandising and Engineering/Product Development teams throughout product lifecycle Create and manage consistent, cohesive brand messaging and company image throughout all marketing and sales literature, product lines, PR activities, sponsorships, and partnerships Manage marketing communications by coordinating and collaborating with wide-ranging cross-functional teams Manage bi-annual High Point Market event planning and execution Create and manage competitive tracking tool; regularly communicate to relevant teams throughout American Leather to ensure awareness of key changes within the industry With VP, Marketing, play a key role in the development and implementation of annual marketing plan and budget process Oversee all print management (planning/timelines, production) Oversee invoice process/budget management


KNOWLEDGE, SKILLS & ABILITIES
Results-oriented and proactive, self-motivated with an innate drive to win Problem analysis and problem resolution at both strategic and functional levels Strong conceptual thinking and flawless execution Passion for product marketing and storytelling Leadership style that motivates and partners with others to achieve business goals, including direct reports and those whom you influence without authority Able to juggle multiple priorities at the same time, with grace under pressure Independently manage time - prioritize, organize, and deliver upon multiple priorities within tight timelines High level of professional integrity and the ability to handle sensitive issues and situations with discretion Genuinely passionate about the high-end furniture, fashion, and/or interior design world


MINIMUM REQUIREMENTS
Bachelor's degree in Business Administration, Marketing, Communications, or related field 8+ years' experience in marketing leadership role(s) in the consumer products, apparel, furniture/interior design, or retail industry Minimum of 5 years creating integrated marketing campaigns with elements of digital marketing, product marketing, and internal/external communications Data analytics Broad functional experience in areas of strategic planning and marketing, business and market development, communications, market research, and promotions/advertising 15-20% domestic travel required - at a minimum, approximately one week, twice annually supporting semi-annual market tradeshow






Job Posted by ApplicantPro

Want to join a dynamic, rapidly growing SaaS company that's disrupting a multi-billion-dollar industry? Avalara is a leading provider of cloud-based tax compliance solutions. We deliver solutions for global transaction taxes, including sales and use, VAT, GST, excise, communications, lodging, and other indirect tax types, that are designed to help businesses achieve and maintain compliance. Our vision is to be the global cloud compliance platform.

The Product Marketing team at Avalara is the driving force behind getting products to market and ensuring their ongoing success. We do this by gathering market insights, channeling the voice of the customer, understanding the buyer and the buying process, crafting reusable positioning, messaging, and competitive differentiation statements, and enabling sales and marketing to create demand and close deals.

We are looking for an experienced, passionate product marketing leader for Avalara's industry segments and solutions. As Director of Product Marketing, you will lead a team of Product Marketers and be expected to think and act both strategically and tactically from the creation of marketing strategy and product/solution positioning to the brass tacks of execution on messaging and measurement. You must be comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail. This is a highly visible position that will interact at all levels of the company. You must have the ability to quickly formulate strategies and plans that are backed by data and execute across many work functions simultaneously.

In this role, you will work closely with product management, sales, marketing, and business development to create go-to-market strategies that move the needle. You will develop and maintain detailed knowledge of all related products and services, working cross-functionally to develop a comprehensive go-to-market strategy and communicate details about our unique value in the tax compliance market.
Job Responsibilities


Lead and grow the segments and solutions product marketing team: You will inspire and motivate teams to accomplish big tasks, and consistently reinforce strong product marketing fundamentals within your team. In parallel, you will continuously develop high potential talent within the team and promote hiring best practices that optimize for diversity. Positioning, messaging, and thought leadership: You will own developing and iterating crisp and memorable positioning and messaging that brings clarity to customers. You have unreasonably high standards for differentiated, compelling storytelling, and are obsessed with measuring the impact of the content your team creates. Product launches: You will work with product management to bring new products to market internally through sales and field enablement as well as externally through online, events, community, and influencer channels. Product marketing plan: You will build and execute marketing plans to achieve product revenue goals.


Trusted advisor: You will become the trusted advisor and partner to product management.
Basic Qualifications


Bachelor's degree in business, marketing, technical, relevant field of study, or equivalent experience. 15+ years of experience in product management, marketing, communications, or business management. Experience building and scaling a global and high-performance team.
Preferred Qualifications


MBA preferred Experience in a high-growth business-to-business technology company Experience working in a fast-paced and highly cross-functional organization. Proven success managing time and juggling multiple projects in a high-growth environment where priorities shift fast.
Analytical tendencies with a natural curiosity to measure, test, learn and iterate to get the best results possible Excellent written and oral communications skills with an innate attention to detail
Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.