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Director, product marketing salary
Average director, product marketing salary
$141,699
Understanding the Salary of a Director, Product Marketing
The average salary for a Director of Product Marketing is $141,699 annually. This figure can vary based on factors such as location, industry, and years of experience. For instance, Directors in tech hubs tend to earn more than their counterparts in smaller markets. Additionally, experienced professionals often command higher salaries, reflecting their expertise and strategic value.
Salaries by State and City
When examining salaries by state, locations like California and New York often lead with higher compensation due to the cost of living and demand for skilled professionals. Cities such as San Francisco and New York City are among the highest paying. This information can be crucial for job seekers aiming to maximize their earning potential.
Experience Levels Matter
Entry-level Directors may start at lower figures, but with experience, the salary can significantly increase, especially with proven results in product launches and market expansion. Continuous professional development and networking can also provide greater opportunities for advancement.
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Where can a Director, Product Marketing earn more?
Director, product marketing salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director, product marketing | $105,000 | $50.57 |
| Mid-level director, product marketing | $112,000 | $54.02 |
| Senior-level director, product marketing | $256,000 | $122.88 |
Average director, product marketing salary by state
The average director, product marketing salary in California, Washington, and Oregon are the highest in the U.S. The lowest average director, product marketing salary states are Mississippi, South Dakota, and Kansas.
- State view
- County view
Highest paying states for directors, product marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $149,027 | $71.65 |
| 2 | California | $163,937 | $78.82 |
| 3 | Pennsylvania | $135,285 | $65.04 |
| 4 | Washington | $155,997 | $75.00 |
| 5 | Iowa | $130,630 | $62.80 |
| 6 | Connecticut | $143,349 | $68.92 |
| 7 | Wisconsin | $136,250 | $65.50 |
| 8 | Arizona | $138,011 | $66.35 |
| 9 | Alaska | $147,859 | $71.09 |
| 10 | Nevada | $132,353 | $63.63 |
| 11 | New York | $138,627 | $66.65 |
| 12 | Michigan | $139,581 | $67.11 |
| 13 | Massachusetts | $138,203 | $66.44 |
| 14 | Ohio | $133,609 | $64.24 |
| 15 | Maine | $125,949 | $60.55 |
| 16 | Texas | $121,666 | $58.49 |
| 17 | Virginia | $127,409 | $61.25 |
| 18 | New Jersey | $133,172 | $64.03 |
| 19 | Hawaii | $142,535 | $68.53 |
| 20 | Rhode Island | $125,294 | $60.24 |
| 21 | Vermont | $126,641 | $60.89 |
| 22 | New Hampshire | $124,287 | $59.75 |
| 23 | Maryland | $133,563 | $64.21 |
| 24 | North Carolina | $124,522 | $59.87 |
| 25 | New Mexico | $123,183 | $59.22 |
| 26 | Idaho | $125,611 | $60.39 |
| 27 | Illinois | $126,944 | $61.03 |
| 28 | Louisiana | $115,672 | $55.61 |
| 29 | Arkansas | $111,640 | $53.67 |
| 30 | Georgia | $118,065 | $56.76 |
| 31 | Utah | $116,165 | $55.85 |
| 32 | Colorado | $117,040 | $56.27 |
| 33 | Indiana | $121,116 | $58.23 |
| 34 | District of Columbia | $123,533 | $59.39 |
| 35 | Tennessee | $117,379 | $56.43 |
| 36 | Oklahoma | $112,578 | $54.12 |
| 37 | West Virginia | $118,704 | $57.07 |
| 38 | Kentucky | $117,457 | $56.47 |
| 39 | Florida | $118,490 | $56.97 |
| 40 | North Dakota | $113,655 | $54.64 |
| 41 | Mississippi | $110,290 | $53.02 |
| 42 | Delaware | $123,372 | $59.31 |
| 43 | Montana | $117,559 | $56.52 |
| 44 | Wyoming | $105,110 | $50.53 |
| 45 | South Dakota | $110,231 | $53.00 |
| 46 | Minnesota | $112,075 | $53.88 |
| 47 | Nebraska | $107,990 | $51.92 |
| 48 | South Carolina | $113,655 | $54.64 |
| 49 | Missouri | $113,005 | $54.33 |
| 50 | Alabama | $107,262 | $51.57 |
| 51 | Kansas | $108,078 | $51.96 |
Highest paying cities for directors, product marketing
The highest-paying cities for directors, product marketing are San Francisco, CA, Seattle, WA, and Portland, OR.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $177,228 | $85.21 |
| 2 | Seattle, WA | $160,008 | $76.93 |
| 3 | Portland, OR | $150,433 | $72.32 |
| 4 | Hartford, CT | $144,076 | $69.27 |
| 5 | Albany, NY | $140,629 | $67.61 |
| 6 | Phoenix, AZ | $139,937 | $67.28 |
| 7 | Boston, MA | $138,529 | $66.60 |
| 8 | Philadelphia, PA | $135,617 | $65.20 |
| 9 | Columbus, OH | $133,449 | $64.16 |
| 10 | Des Moines, IA | $128,958 | $62.00 |
| 11 | Chicago, IL | $127,512 | $61.30 |
| 12 | Raleigh, NC | $126,088 | $60.62 |
| 13 | Portland, ME | $126,018 | $60.59 |
| 14 | Washington, DC | $123,639 | $59.44 |
| 15 | Dover, DE | $123,226 | $59.24 |
| 16 | Austin, TX | $122,516 | $58.90 |
| 17 | Indianapolis, IN | $120,927 | $58.14 |
| 18 | Tallahassee, FL | $119,616 | $57.51 |
| 19 | Alpharetta, GA | $118,718 | $57.08 |
| 20 | Englewood, CO | $117,266 | $56.38 |
Director, product marketing salary details
A director, product marketing's salary ranges from $97,000 a year at the 10th percentile to $205,000 at the 90th percentile.
What is a director, product marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $205,000 | $17,083 | $99 |
| 75th Percentile | $172,000 | $14,333 | $83 |
| Average | $141,699 | $11,808 | $68 |
| 25th Percentile | $116,000 | $9,667 | $56 |
| 10th Percentile | $97,000 | $8,083 | $47 |
Highest paying director, product marketing jobs
The highest paying types of directors, product marketing are marketing vice president, senior director of marketing, and product management director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Program Manager | $86,807 | $7,234 | $41.73 | 173,228 |
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
| Product Director | $148,910 | $12,409 | $71.59 | 125,200 |
| Consultant/Marketing Director | $111,827 | $9,319 | $53.76 | 122,157 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
Top companies hiring directors, product marketing now:
Which companies pay directors, product marketing the most?
Director, product marketing salaries at Meta and Pure Storage are the highest-paying according to our most recent salary estimates. In addition, the average director, product marketing salary at companies like Okta and Twitter are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $209,580 | $100.76 |
| 2 | Pure Storage | $206,920 | $99.48 |
| 3 | Okta | $206,375 | $99.22 |
| 4 | $198,117 | $95.25 | |
| 5 | VMware | $195,397 | $93.94 |
| 6 | NVIDIA | $193,765 | $93.16 |
| 7 | Bloomberg | $190,612 | $91.64 |
| 8 | Juniper Networks | $184,719 | $88.81 |
| 9 | Doximity | $183,955 | $88.44 |
| 10 | $183,600 | $88.27 | |
| 11 | ServiceNow | $182,870 | $87.92 |
| 12 | Gilt | $182,375 | $87.68 |
| 13 | Automation Anywhere | $181,252 | $87.14 |
| 14 | DoorDash | $180,642 | $86.85 |
| 15 | Conviva | $179,571 | $86.33 |
| 16 | Zscaler | $178,594 | $85.86 |
| 17 | Kaltura | $178,567 | $85.85 |
| 18 | Ziff Davis | $178,432 | $85.78 |
| 19 | Palo Alto Networks | $177,433 | $85.30 |
| 20 | Cadence Design Systems | $176,736 | $84.97 |
Wage gap by gender, race and education
Director, Product Marketing salary by industry
The average director, product marketing salary varies across industries:
- The average director, product marketing salary in the technology industry is $146,919, the highest of any industry.
- The average director, product marketing salary in the finance industry is $144,408.
- Directors, product marketing in the insurance industry earn an average salary of $95,168, the lowest of any industry.
Highest paying industries for directors, product marketing
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $146,919 | $70.63 |
| 2 | Start-up | $144,408 | $69.43 |
| 3 | Manufacturing | $139,238 | $66.94 |
| 4 | Health Care | $132,788 | $63.84 |
| 5 | Media | $129,603 | $62.31 |
| 6 | Insurance | $95,168 | $45.75 |
High paying director, product marketing jobs
Director, product marketing salary trends
The average director, product marketing salary has risen by $26,073 over the last ten years. In 2014, the average director, product marketing earned $115,626 annually, but today, they earn $141,699 a year. That works out to a 8% change in pay for directors, product marketing over the last decade.
Compare director, product marketing salaries for cities or states with the national average over time.
Average director, product marketing salary over time
Compare director, product marketing salaries for individual cities or states with the national average.
Director, product marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $142,000 | $68.12 | +3.7% |
| 2024 | $136,000 | $65.58 | +1.9% |
| 2023 | $134,000 | $64.35 | +1.5% |
| 2022 | $132,000 | $63.36 | +0.8% |
| 2021 | $131,000 | $62.86 | +1.9% |
Recently added director, product marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Wolters Kluwer | Director, Product Marketing | Kennesaw, GA | 06/30/2025 | $189,950 |
| Vizient | Product Marketing Director | Chicago, IL | 06/30/2025 | $117,600 |
| Ntrs | Director Custom SMA Product Marketing | Day, NY | 06/30/2025 | $131,905 |
| Ntrs | Director of ETF Product Marketing | Chicago, IL | 06/30/2025 | $114,700 |
| Veeva Systems | Product Marketing Director | Rowe, MA | 06/29/2025 | $125,000 |
| Veeam Software | Director, Product Marketing | Seattle, WA | 06/29/2025 | $206,400 |
| Palo Alto Networks Inc. | Director of Product Marketing-IOT and 5G | Santa Clara, CA | 06/28/2025 | $216,000 |
| Wolters Kluwer | Director, Product Marketing | Coppell, TX | 06/28/2025 | $189,950 |
| Wolters Kluwer | Director, Product Marketing | Riverwoods, IL | 06/28/2025 | $189,950 |
| Aeris Communications | Director Product Marketing | San Jose, CA | 06/28/2025 | $200,000 |
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