What does a director, product marketing do?
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Director, product marketing responsibilities
Here are examples of responsibilities from real director, product marketing resumes:
- Hire and manage product owners and scrum masters.
- Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
- Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
- Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
- Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
- Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
- Realign the brand and KPIs to incorporate the value of social media as well as digital marketing.
- Define and measure KPIs for mobile product lines.
- Analyze POS and credit card systems, overseeing changeover and cost reductions.
- Contract and implement all key partners for new global interconnection service agreements and GTM product roll-out.
- Work with major and minor alliance partners to deliver solutions and coordinate any joint GTM activities.
- Develop business plan and marketing strategies for VC funding (under NDA) in cloud brokering market place
- Champion the use of architectural patterns as a basis of technical persuasion and a bridge to ROI.
- Spearhead the launch of a range of gluten-free and diabetic friendly bake goods for UK wholesale distribution.
- Develop a new enterprise solution and product platform offering SaaS to local, regional, and global clients.
Director, product marketing skills and personality traits
We calculated that 8% of Directors, Product Marketing are proficient in Product Management, Digital Marketing, and Market Research. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Directors, Product Marketing that have these skills listed on their resume here:
- Product Management, 8%
Provided full-scale product management and marketing leadership including research, design, development, packaging, quality and tooling specifications.
- Digital Marketing, 7%
Transitioned Global Marketing organization toward Social Media and Digital Marketing media.
- Market Research, 6%
Managed Distinctive Value Proposition (DVP) initiatives, informed by extensive user communications, market research and competitive analysis.
- Market Trends, 5%
Analyzed market trends and conducted information-gathering sessions to determine product enhancements.
- Cloud, 4%
Performed detailed margin analysis for both on-premise and cloud deployments.
- Product Line, 4%
Re-invigorated pivotal business segment; developed and implemented comprehensive plan to revitalize Company's oldest and most profitable product line.
Most directors, product marketing use their skills in "product management," "digital marketing," and "market research" to do their jobs. You can find more detail on essential director, product marketing responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a director, product marketing to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Directors, product marketing often use analytical skills in their day-to-day job, as shown by this real resume: "directed inbound and outbound product initiatives for java database and synchronization startup company. "
Communication skills. Another essential skill to perform director, product marketing duties is communication skills. Directors, product marketing responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Directors, product marketing also use communication skills in their role according to a real resume snippet: "brand marketing leader for professional communications for johnson & johnson businesses directed toward pediatricians and hospital personnel. "
Creativity. Another skill that relates to the job responsibilities of directors, product marketing is creativity. This skill is critical to many everyday director, product marketing duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "created new products through creative bonding strategies thereby broadening the product line. "
Organizational skills. A big part of what directors, product marketing do relies on "organizational skills." You can see how essential it is to director, product marketing responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical director, product marketing tasks: "develop and maintain the product roadmap based on market driven requirements and organizational goals. "
The three companies that hire the most director, product marketings are:
- Automation Anywhere86 directors, product marketing jobs
- Meta67 directors, product marketing jobs
- Microsoft53 directors, product marketing jobs
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Compare different directors, product marketing
Director, product marketing vs. Marketing program manager
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
While similarities exist, there are also some differences between directors, product marketing and marketing program manager. For instance, director, product marketing responsibilities require skills such as "market trends," "cloud," "competitive landscape," and "go-to-market strategy." Whereas a marketing program manager is skilled in "project management," "salesforce," "program management," and "kpis." This is part of what separates the two careers.
Marketing program managers tend to make the most money working in the transportation industry, where they earn an average salary of $93,811. In contrast, directors, product marketing make the biggest average salary, $146,919, in the technology industry.On average, marketing program managers reach lower levels of education than directors, product marketing. Marketing program managers are 6.6% less likely to earn a Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.Director, product marketing vs. Marketing vice president
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
In addition to the difference in salary, there are some other key differences worth noting. For example, director, product marketing responsibilities are more likely to require skills like "market trends," "cloud," "competitive landscape," and "sales enablement." Meanwhile, a marketing vice president has duties that require skills in areas such as "analytics," "kpis," "project management," and "salesforce." These differences highlight just how different the day-to-day in each role looks.
Marketing vice presidents may earn a higher salary than directors, product marketing, but marketing vice presidents earn the most pay in the retail industry with an average salary of $178,047. On the other hand, directors, product marketing receive higher pay in the technology industry, where they earn an average salary of $146,919.marketing vice presidents earn similar levels of education than directors, product marketing in general. They're 4.8% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.Director, product marketing vs. Product director
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from director, product marketing resumes include skills like "cloud," "competitive landscape," "marketing campaigns," and "sales enablement," whereas a product director is more likely to list skills in "project management," "product design," "software development," and "product vision. "
Product directors make a very good living in the internet industry with an average annual salary of $155,810. On the other hand, directors, product marketing are paid the highest salary in the technology industry, with average annual pay of $146,919.Most product directors achieve a similar degree level compared to directors, product marketing. For example, they're 2.2% less likely to graduate with a Master's Degree, and 1.3% less likely to earn a Doctoral Degree.Director, product marketing vs. Manager/marketing director
Types of director, product marketing
Updated January 8, 2025
