How to hire a director, search marketing strategies

How to hire a director, search marketing strategies, step by step

Here's a step-by-step director, search marketing strategies hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director, search marketing strategies job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director, search marketing strategies
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The director, search marketing strategies hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a director, search marketing strategies to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a director, search marketing strategies that fits the bill.

   Here's a comparison of director, search marketing strategies salaries for various roles:

   Type of Director, Search Marketing Strategies	Description	Hourly rate
   Director, Search Marketing Strategies		$34-85
   Search Engine Optimizer	A search engine optimizer is in charge of developing strategies to enhance a website's content and search ranking, ensuring efficiency and client satisfaction. Among their responsibilities include gathering and analyzing web traffic data, researching trends, developing content materials, utilizing relevant keywords, and producing progress reports as needed... Show more	$33-67
   Search Engine Evaluator	A search engine evaluator specializes in optimizing web search results, ensuring relevance and reliability. Most evaluators are freelancers working at home, while some are in a company setting... Show more	$33-77

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Paid Search
   • SEM
   • PPC
   • ROI
   • Search Engine Marketing
   • A/B
   • B Testing
   • Campaign Strategy
   • Marketing Campaigns
   • Search Campaigns
   • Competitive Analysis
   • Search Strategy
   • ROAS

   Check all skills

   Responsibilities:

   • Develop SEM strategies in order to generate high quality leads for clients.
   • Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
   • Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
   • Track and analyze data to demonstrate success and ROI.
   • Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
   • Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.

3. Make a budget

   Including a salary range in your director, search marketing strategies job description is one of the best ways to attract top talent. A director, search marketing strategies can vary based on:

   • Location. For example, directors, search marketing strategies' average salary in hawaii is 49% less than in new york.
   • Seniority. Entry-level directors, search marketing strategies 60% less than senior-level directors, search marketing strategies.
   • Certifications. A director, search marketing strategies with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a director, search marketing strategies's salary.

   Average director, search marketing strategies salary

   $112,940yearly

   $54.30 hourly rate

   ---

   Entry-level director, search marketing strategies salary

   $71,000 yearly salary

   Updated January 23, 2026

4. Writing a director, search marketing strategies job description

   A director, search marketing strategies job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a director, search marketing strategies job description:

   Director, search marketing strategies job description example

   We are currently seeking highly motivated Group Director to manage multiple teams and client portfolios across our rapidly growing Search Marketing practice. Key tasks will include team leadership, establishing and maintaining relationships with internal and external clients, developing and administering Search and Digital account strategy, development of POVs for internal / external partners, mentoring of junior staff and championing a test/learn innovation culture.
   Main Duties and Responsibilities
   25% - Lead applicable Client relationship(s) on behalf of Search team.25% - Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.25% - Motivate and inspire cross-section of team members from junior analysts through associate directors to drive continual performance improvements in client business.15% - Drive new business engagements from RFP completion, strategy development, prospective client pitch through transition to Horizon management.5% - Evaluate new technologies / strategies / techniques across the search landscape and gauge potential for experimentation within existing / new client engagements.3% - Develop Paid Search strategy and testing methodology and roadmap for client(s).2% - Manage daily relationships with key search engine representatives.
   Supervisory Responsibilities
   The Director of Performance Media is responsible for the direct management of several Associate Directors of Performance Media, as well as for overall team management.
   
   Knowledge and Skills Required
   8+ years' experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.) Bachelor's degree.Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.Excellent organizational skills and the ability to juggle multiple responsibilities.Strong command / expertise in managing bid optimization platforms (DART Search, Kenshoo, Marin.) Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs.) Experience in leveraging site analytics programs for SEM analysis / insights (Google Analytics, Omniture, CoreMetrics.)
   Certificates, licenses and registrations
   None.Physical Activity and Work Environment
   None.
   
   The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

   Copy this example

   

5. Post your job

   To find directors, search marketing strategies for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any directors, search marketing strategies they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level directors, search marketing strategies with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your director, search marketing strategies job on Zippia to find and recruit director, search marketing strategies candidates who meet your exact specifications.
   • Use field-specific websites such as dice, engineering.com, stack overflow, it job pro.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit directors, search marketing strategies, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   If your interviews with director, search marketing strategies applicants aren't enough to make a decision, you should also consider including a test project. These are often the best, most straightforward, and least bias-prone ways of determining who will likely succeed in the role. If you don't know how to design an appropriate test, you can ask someone else on the team to create it or take a look at these websites to get a few ideas:

   • TestDome
   • CodeSignal
   • Testlify
   • BarRaiser
   • Coderbyte

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director, search marketing strategies

   Once you've decided on a perfect director, search marketing strategies candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new director, search marketing strategies. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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