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Director, search marketing strategies skills for your resume and career

Updated January 8, 2025

2 min read

Below we've compiled a list of the most critical director, search marketing strategies skills. We ranked the top skills for directors, search marketing strategies based on the percentage of resumes they appeared on. For example, 14.6% of director, search marketing strategies resumes contained digital marketing as a skill. Continue reading to find out what skills a director, search marketing strategies needs to be successful in the workplace.

15 director, search marketing strategies skills for your resume and career

1. Digital Marketing

Here's how directors, search marketing strategies use digital marketing:

Launched a direct response digital marketing division for a media agency that previously handled only direct response television and radio advertising.
Developed and oversaw the execution of successful long-term digital marketing strategies.

2. Paid Search

Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.

Here's how directors, search marketing strategies use paid search:

Helped the company sign many large clients by demonstrating value they could get from paid search marketing.
Developed successful paid search strategy across mobile and tablet devices to increase revenue while specifically optimizing for device type.

3. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how directors, search marketing strategies use sem:

Managed PPC campaigns for the following client's: Bekins Van Lines - Lead SEM.
Developed integrated content while overseeing digital agency for website management and optimization of SEO, SEM.

4. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how directors, search marketing strategies use ppc:

Performed in house training for client staff on SEO, PPC, SMO and Reputation Management.
Analyzed PPC issues and opportunities, and provided and implemented changes to drive campaign sales.

5. ROI

Here's how directors, search marketing strategies use roi:

Used advanced functions of Search Center to better manage ROI and help regulate spending across thousands of keywords and campaigns.
Initiated complex ROI marketing analysis and design of scenario planning and executive dashboard tools for more effective centralized global management.

6. Search Engine Marketing

Here's how directors, search marketing strategies use search engine marketing:

Develop procedures, methodology and strategies for implementing and managing search engine marketing campaigns for clients.
Provide Search Engine Marketing education to business units and other internal departments.

7. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how directors, search marketing strategies use a/b:

Optimized usability experience on the website performing A/B testing, increasing e-commerce conversion rate from 3.35 to 7.13%.
Analyze data w/leading tools for optimal decision based strategy: A/B testing, first-click attribution funneling on/off page conversions.

8. B Testing

Here's how directors, search marketing strategies use b testing:

Focused on content and conversion optimization using A/B testing to more effectively engage, acquire and retain high-quality customers.
Analyzed numerous Marketing promotions utilizing A/B testing methods.

9. Campaign Strategy

Here's how directors, search marketing strategies use campaign strategy:

Communicate campaign strategy, performance and optimizations internally, and to clients.
Develop competitor analysis, campaign strategy and POV for management.

10. Marketing Campaigns

Here's how directors, search marketing strategies use marketing campaigns:

Monitored marketing campaigns daily and identified new growth and distribution opportunities.
Managed internet marketing campaigns with clients.

11. Search Campaigns

Here's how directors, search marketing strategies use search campaigns:

Design search campaigns, direct strategy, establish internal processes and set performance metrics.
Managed meta search and deep search campaigns.

12. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how directors, search marketing strategies use competitive analysis:

Maintain website content and design; perform competitive analysis of specialty food manufacturer websites and initiate strategic discussions about website redesign.
Project managed teams that provided competitive analysis, service descriptions, consumer-needs analysis, human-factors/user interface design and customer service support.

13. Search Strategy

Here's how directors, search marketing strategies use search strategy:

Established General Motors' multi tier search strategy.

14. ROAS

Here's how directors, search marketing strategies use roas:

Delivered $5:1 ROAS on daily deal campaigns, each in excess of $300k revenue.
Lowered CPA by 50% while increasing impression share and growing ROAS.

15. Google Adwords

Here's how directors, search marketing strategies use google adwords:

Foster communication and coordinate collaboration between AdWords and sales teams to establish processes for more effective proposal development.
Set up Campaigns and AdGroups within Google AdWords to test different ads and calls to action.

What skills help Directors, Search Marketing Strategies find jobs?

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List of director, search marketing strategies skills to add to your resume

The most important skills for a director, search marketing strategies resume and required skills for a director, search marketing strategies to have include:

Digital Marketing
Paid Search
SEM
PPC
ROI
Search Engine Marketing
A/B
B Testing
Campaign Strategy

Marketing Campaigns
Search Campaigns
Competitive Analysis
Search Strategy
ROAS
Google Adwords
Search Engine Optimization
CPL
Content Marketing

CPA
Email Marketing
Lead Generation
Facebook
YouTube
Yahoo
Business Development

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Updated January 8, 2025

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