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Become A Director, Strategic Accounts

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Working As A Director, Strategic Accounts

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $127,177

    Average Salary

What Does A Director, Strategic Accounts Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director, Strategic Accounts

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director, Strategic Accounts Jobs

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Average Length of Employment
Partner-Director 3.8 years
Account Director 3.0 years
Top Employers Before
Director 3.8%
Top Employers After
Director 4.6%
President 2.4%

Do you work as a Director, Strategic Accounts?

Director, Strategic Accounts Demographics

Gender

Male

74.4%

Female

24.7%

Unknown

0.9%
Ethnicity

White

64.7%

Hispanic or Latino

13.8%

Black or African American

11.3%

Asian

6.1%

Unknown

4.1%
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Foreign Languages Spoken

German

18.2%

Spanish

15.2%

Japanese

12.1%

French

9.1%

Italian

9.1%

Chinese

6.1%

Mandarin

6.1%

Arabic

6.1%

Indonesian

3.0%

Tahitian

3.0%

Tagalog

3.0%

Cantonese

3.0%

Russian

3.0%

Korean

3.0%
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Director, Strategic Accounts Education

Schools

University of Texas at Austin

8.6%

University of Phoenix

7.6%

Syracuse University

6.7%

Michigan State University

6.7%

Duke University

5.7%

Western Michigan University

4.8%

Temple University

4.8%

Drexel University

4.8%

Pennsylvania State University

4.8%

New York University

4.8%

George Washington University

4.8%

Colorado State University

4.8%

Northern Illinois University

4.8%

University of California - Berkeley

3.8%

University of Kentucky

3.8%

Boston University

3.8%

University of Michigan - Ann Arbor

3.8%

Marquette University

3.8%

University of Hartford

3.8%

Lehigh University

3.8%
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Majors

Business

37.1%

Marketing

11.2%

Management

7.0%

Finance

7.0%

Communication

5.9%

Electrical Engineering

4.6%

Economics

4.4%

Political Science

3.7%

Computer Science

2.2%

Sociology

2.2%

General Sales

2.2%

Psychology

2.0%

Journalism

1.8%

English

1.5%

History

1.5%

Management Information Systems

1.3%

Accounting

1.3%

Kinesiology

1.1%

Education

1.1%

International Business

0.9%
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Degrees

Bachelors

54.9%

Masters

27.7%

Other

12.1%

Certificate

2.3%

Associate

1.5%

Doctorate

1.3%

Diploma

0.2%
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Real Director, Strategic Accounts Salaries

Job Title Company Location Start Date Salary
Director of Strategic Accounts Weatherford International LLC Houston, TX Oct 15, 2015 $225,000 -
$235,000
Director of Strategic Accounts Weatherford International LLC Houston, TX Sep 28, 2015 $225,000 -
$235,000
Director-Strategic Accounts Marlabs, Inc. Piscataway, NJ Jun 14, 2016 $180,357
Sales Director, Strategic Accounts Tanium, Inc. Emeryville, CA Jan 05, 2016 $175,000
WW Strategic Account Director Ruckus Wireless Inc. Sunnyvale, CA Dec 14, 2016 $160,368 -
$170,000
Strategic Account Director Univar USA, Inc. Houston, TX Aug 15, 2016 $143,500 -
$197,900
Director Strategic Accounts Marlabs, Inc. Piscataway, NJ Mar 22, 2015 $141,100
Director, Strategic Accounts, OIL Univar USA, Inc. Houston, TX Sep 25, 2014 $132,600 -
$195,000
Director, Strategic Accounts, OIL Univar USA, Inc. Houston, TX Sep 02, 2014 $132,600 -
$195,000
Director, Strategic Accounts Exosun Incorporated South San Francisco, CA May 26, 2014 $132,500
Director of Strategic Accounts Fujifilm Dimatix, Inc. Mesa, AZ Aug 31, 2011 $132,343
Director of Strategic Accounts Fujifilm Dimtix, Inc. Mesa, AZ Aug 31, 2010 $128,802
Director-Strategic Accounts & Delivery Stellium Inc. Frisco, TX Jun 25, 2016 $126,000
Director of Strategic Accounts Scopely Culver City, CA Apr 29, 2016 $112,278 -
$140,000
Senior Director Strategic Accounts Aptara, Inc. Baltimore, MD Sep 03, 2014 $110,000
Director of Strategic Accounts Scopely, Inc. Culver City, CA May 15, 2015 $107,973 -
$140,000
Senior Director of Strategic Accounts Datran Media New York, NY Mar 25, 2009 $105,000
Director of Strategic Accounts Transfair USA Oakland, CA Jan 04, 2013 $100,381
Senior Director Strategic Accounts Aptara, Inc. Falls Church, VA Jan 16, 2012 $100,000
Senior Director Strategic Accounts Aptara, Inc. Baltimore, MD Aug 16, 2012 $100,000
Director, Strategic Accounts Hellmann Worldwide Logistics, Inc. Charlotte, NC Sep 09, 2015 $95,000
Director of Strategic Accounts Artech Information Systems LLC Cedarville, NJ Oct 01, 2012 $95,000

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Top Skills for A Director, Strategic Accounts

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  1. Revenue Growth
  2. Strategic Partnerships
  3. New Clients
You can check out examples of real life uses of top skills on resumes here:
  • Managed multiple, international high-technology clients, including project team management and revenue growth responsibilities.
  • Developed quality, long-term strategic partnerships throughout all internal departments of client and external sales and distribution channels.
  • Key new clients developed included Lockheed and General Dynamics, leading to $1 million in sales revenue.
  • Developed cutting edge assessment tool to determine a design organizations capability in implementing Best Practices around Product Development.
  • Hired by Arrow Strategies to open new accounts for emerging markets in North Carolina, Connecticut, Iowa and California.

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Top 10 Best States for Directors, Strategic Accounts

  1. New York
  2. Virginia
  3. Colorado
  4. New Jersey
  5. Rhode Island
  6. California
  7. District of Columbia
  8. Washington
  9. Pennsylvania
  10. Delaware
  • (1,905 jobs)
  • (867 jobs)
  • (501 jobs)
  • (801 jobs)
  • (123 jobs)
  • (4,460 jobs)
  • (290 jobs)
  • (650 jobs)
  • (839 jobs)
  • (48 jobs)

Top Director, Strategic Accounts Employers

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