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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Director of Strategic Accounts||Weatherford International LLC||Houston, TX||Oct 15, 2015||$225,000 -
|Director of Strategic Accounts||Weatherford International LLC||Houston, TX||Sep 28, 2015||$225,000 -
|Director-Strategic Accounts||Marlabs, Inc.||Piscataway, NJ||Jun 14, 2016||$180,357|
|Sales Director, Strategic Accounts||Tanium, Inc.||Emeryville, CA||Jan 05, 2016||$175,000|
|Director Strategic Accounts||Marlabs, Inc.||Piscataway, NJ||Mar 22, 2015||$141,100|
|Director, Strategic Accounts, OIL||Univar USA, Inc.||Houston, TX||Sep 25, 2014||$132,600 -
|Director, Strategic Accounts, OIL||Univar USA, Inc.||Houston, TX||Sep 02, 2014||$132,600 -
|Director, Strategic Accounts||Exosun Incorporated||South San Francisco, CA||May 26, 2014||$132,500|
|Director of Strategic Accounts||Fujifilm Dimatix, Inc.||Mesa, AZ||Aug 31, 2011||$132,343|
|Director of Strategic Accounts||Fujifilm Dimtix, Inc.||Mesa, AZ||Aug 31, 2010||$128,802|
|Director-Strategic Accounts & Delivery||Stellium Inc.||Frisco, TX||Jun 25, 2016||$126,000|
|Director of Strategic Accounts||Scopely||Culver City, CA||Apr 29, 2016||$112,278 -
|Senior Director Strategic Accounts||Aptara, Inc.||Baltimore, MD||Sep 03, 2014||$110,000|
|Director of Strategic Accounts||Scopely, Inc.||Culver City, CA||May 15, 2015||$107,973 -
|Senior Director of Strategic Accounts||Datran Media||New York, NY||Mar 25, 2009||$105,000|
|Director of Strategic Accounts||Transfair USA||Oakland, CA||Jan 04, 2013||$100,381|
|Senior Director Strategic Accounts||Aptara, Inc.||Falls Church, VA||Jan 16, 2012||$100,000|
|Senior Director Strategic Accounts||Aptara, Inc.||Baltimore, MD||Aug 16, 2012||$100,000|
|Director, Strategic Accounts||Hellmann Worldwide Logistics, Inc.||Charlotte, NC||Sep 09, 2015||$95,000|
|Director of Strategic Accounts||Artech Information Systems LLC||Cedarville, NJ||Oct 01, 2012||$95,000|
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