What does a director, strategic accounts do?
A director of strategic accounts is in charge of spearheading the efforts in building positive relationships with clients. They are responsible for setting objectives and goals, allocating budgets, devising strategies to identify new opportunities, and developing programs to attract potential clients and maintain existing accounts. They must also produce progress updates and presentations, reporting to executives and other high-ranking personnel. Furthermore, as a director, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations, creating new ones when necessary.
Director, strategic accounts responsibilities
Here are examples of responsibilities from real director, strategic accounts resumes:
- Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
- Enforce contractual obligations with commercial insurance companies, Medicare, Medicaid, TPA's, and hospital systems.
- Create closed-loop marketing solution through data integration of CRM, SFA and other platforms.
- Develop end-to-end strategy for business capture to include CRM, BD strategy, proposals, and direct sales.
- Serve on KCI's PAC committee and lobby for Medicare reimbursement improvements for complex DME providers and skil nursing home chains.
- Collaborate successfully to increase Medicare reimbursement level.
- Help to significantly increase product placement in the national hardware distributors and their particular independent stores.
- Establish relationships with prefer small business distributors to facilitate strategic initiatives for specific product lines for VA and DOD accounts.
- Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
- Establish product/service launch programs, create distributor relationships in EMEA.
- Leverage existing relationship as well as created new customer opportunities.
- Fund joint marketing opportunities for sell-together programs and leverage local Microsoft sales teams for on-site support.
Director, strategic accounts skills and personality traits
We calculated that 18% of Directors, Strategic Accounts are proficient in Healthcare, Account Management, and Customer Satisfaction. They’re also known for soft skills such as Customer-service skills, Leadership skills, and Analytical skills.
We break down the percentage of Directors, Strategic Accounts that have these skills listed on their resume here:
- Healthcare, 18%
Provided Evidence Based Practice educational programs on Transitional Care to all members of the healthcare team.
- Account Management, 13%
Selected as the primary account management personnel interviewer and job selection decision maker, resulting in several successful company hiring decisions.
- Customer Satisfaction, 7%
Collaborated with operational team to provide strategic insight to operational processes and customer service to ensure high client and customer satisfaction.
- GPO, 5%
Managed relationships with all GPO pharmacy, medical device, and physician preference teams.
- C-Suite, 5%
Presented flooring solutions to C-suite executives and corporate engineering teams, creating new business and consistent growth.
- Strategic Direction, 3%
Provided strategic direction for three non-profit patient assistance programs, including contracting and pricing negotiations.
"healthcare," "account management," and "customer satisfaction" are among the most common skills that directors, strategic accounts use at work. You can find even more director, strategic accounts responsibilities below, including:
Customer-service skills. One of the key soft skills for a director, strategic accounts to have is customer-service skills. You can see how this relates to what directors, strategic accounts do because "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Additionally, a director, strategic accounts resume shows how directors, strategic accounts use customer-service skills: "developed corporate presentations to align telecom product development and service delivery to customers' strategic plans and goals. "
Leadership skills. Another soft skill that's essential for fulfilling director, strategic accounts duties is leadership skills. The role rewards competence in this skill because "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." According to a director, strategic accounts resume, here's how directors, strategic accounts can utilize leadership skills in their job responsibilities: "provided leadership for those involved in managing relationships and service delivery for clients strategic to the enterprise. "
Analytical skills. Another skill that relates to the job responsibilities of directors, strategic accounts is analytical skills. This skill is critical to many everyday director, strategic accounts duties, as "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." This example from a resume shows how this skill is used: "established direct client relationship with informatica, supporting their federal practice for professional services and data integration projects. "
Communication skills. For certain director, strategic accounts responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of a director, strategic accounts rely on this skill, as "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." For example, this snippet was taken directly from a resume about how this skill applies to what directors, strategic accounts do: "re-directed r&d; and strategic product development roadmap addressing wifi roaming and wifi enabled entertainment and communications services. "
The three companies that hire the most director, strategic accountss are:
- Oracle59 directors, strategic accounts jobs
- Randstad North America, Inc.52 directors, strategic accounts jobs
- Bausch + Lomb38 directors, strategic accounts jobs
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Director, strategic accounts vs. Sales and marketing vice president
A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.
While similarities exist, there are also some differences between directors, strategic accounts and sales and marketing vice president. For instance, director, strategic accounts responsibilities require skills such as "customer satisfaction," "strategic account management," "gpo," and "c-suite." Whereas a sales and marketing vice president is skilled in "business development," "business plan," "market research," and "direct sales." This is part of what separates the two careers.
Sales and marketing vice presidents earn the highest salaries when working in the technology industry, with an average yearly salary of $161,144. On the other hand, directors, strategic accounts are paid more in the manufacturing industry with an average salary of $143,498.The education levels that sales and marketing vice presidents earn slightly differ from directors, strategic accounts. In particular, sales and marketing vice presidents are 0.3% more likely to graduate with a Master's Degree than a director, strategic accounts. Additionally, they're 0.7% less likely to earn a Doctoral Degree.Director, strategic accounts vs. Regional sales vice president
A regional sales vice president is responsible for monitoring the sales performance of the whole sales team within the assigned region, conducting data analysis and market research, and adjusting sales goals and objectives as needed to meet client demands and public interest. Regional sales vice presidents coordinate with each sales team lead to identify business opportunities that would generate more resources for revenues and attract potential clients for business partnerships. A regional sales vice president also handles media relations for promoting brand image to the target audience within the budget limitations and timeframes.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that director, strategic accounts responsibilities requires skills like "strategic account management," "gpo," "strategic direction," and "strategic accounts." But a regional sales vice president might use other skills in their typical duties, such as, "product line," "regional sales," "account executives," and "business development."
On average, regional sales vice presidents earn a higher salary than directors, strategic accounts. Some industries support higher salaries in each profession. Interestingly enough, regional sales vice presidents earn the most pay in the technology industry with an average salary of $160,140. Whereas directors, strategic accounts have higher pay in the manufacturing industry, with an average salary of $143,498.regional sales vice presidents earn similar levels of education than directors, strategic accounts in general. They're 3.7% less likely to graduate with a Master's Degree and 0.7% less likely to earn a Doctoral Degree.Director, strategic accounts vs. Sales vice president
Sales vice presidents are top-level executives at a sales, retail, or marketing corporation. Primarily these executives are tasked to direct and lead a sales department or team within the organization. Their objective is to meet or even exceed the sales or marketing standards set for a successful business operation. They manage brands, deploy sales, and distribute the channels of the company. Also, they oversee the internal operations of the organization to establish customer relationships.
The required skills of the two careers differ considerably. For example, directors, strategic accounts are more likely to have skills like "gpo," "c-suite," "strategic accounts," and "project management." But a sales vice president is more likely to have skills like "customer service," "sales management," "business development," and "business plan."
Sales vice presidents make a very good living in the finance industry with an average annual salary of $150,209. On the other hand, directors, strategic accounts are paid the highest salary in the manufacturing industry, with average annual pay of $143,498.When it comes to education, sales vice presidents tend to earn similar degree levels compared to directors, strategic accounts. In fact, they're 2.5% less likely to earn a Master's Degree, and 0.8% less likely to graduate with a Doctoral Degree.Director, strategic accounts vs. Business development director
A business development director specializes in crafting plans and strategies to develop the relationship between the brand, clients, and other key characters in the industry. It is their responsibility to examine and understand everything about the brand and figure out which areas require improvement or changes. They must also conduct a thorough marketing analysis and remain updated on the latest trends in the market to identify new opportunities that would improve customer satisfaction. Furthermore, they must also communicate with all clients, even appear on public gatherings to strengthen brand awareness.
Types of director, strategic accounts
Updated January 8, 2025
