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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Director, Alliances||Avaya Inc.||Santa Clara, CA||Jun 09, 2016||$210,000|
|Strategic Alliances Management 3||X. Commerce, Inc.||San Jose, CA||Mar 09, 2015||$190,000|
|Strategic Alliances Management 3||EBAY Enterprise, Inc.||Campbell, CA||May 04, 2015||$190,000|
|Strategic Alliances Management 3||X.Commerce||Campbell, CA||Sep 21, 2015||$190,000|
|Strategic Alliances Management 3||X.Commerce||Campbell, CA||Jun 28, 2016||$190,000|
|Alliance Director||Mphasis Corporation||Palo Alto, CA||Sep 27, 2010||$183,726|
|Alliance Director||Mphasis Corporation||Plano, TX||Sep 27, 2010||$183,726|
|Director of Strategic Alliances||Apptio, Inc.||Bellevue, WA||Jul 25, 2015||$158,000|
|Marketing Director, Strategic Alliances||Vmware, Inc.||Austin, TX||Sep 30, 2011||$154,500|
|Director of Strategic Alliances||Apptio, Inc.||Bellevue, WA||Jul 26, 2014||$150,000|
|Director of Strategic Alliances||Apptio, Inc.||Bellevue, WA||Aug 11, 2013||$150,000|
|Director, Strategic Alliances||McAfee, Inc.||Santa Clara, CA||Feb 17, 2014||$149,926 -
|Director Content Acquisition & Strategic Alliances||Capital IQ, Inc. (Subsidiary of The McGraw-Hill Co||New York, NY||Aug 28, 2012||$132,000 -
|Director, Strategic Alliances||Qualys, Inc.||Redwood City, CA||Mar 23, 2016||$130,000|
|Director, Strategic Alliances||Qualys, Inc.||Redwood City, CA||Oct 20, 2016||$130,000|
|Director, Strategic Alliances||Qualys, Inc.||Redwood City, CA||Mar 18, 2016||$130,000|
|Strategic Alliances Director||Qualys, Inc.||Norwalk, CT||Jun 06, 2011||$127,500|
|Business Development Director-Strategic Alliance||B4 Consulting, Inc.||Waltham, MA||Sep 15, 2011||$120,000|
|Director Strategic Alliances||Ephox California Inc.||MA||Nov 08, 2010||$120,000|
|Director Strategic Alliances||Ephox California Inc.||MA||Nov 15, 2010||$120,000|
|Director of Alliances||The Eventful Group, LLC||Sausalito, CA||Jan 05, 2016||$115,000|
|Director, Strategic Alliances||Qualys, Inc.||Redwood City, CA||Oct 21, 2013||$115,000|
|Director, Academic Licensing & Strategic Alliances||Smithkline Beecham Corporation||Collegeville, PA||Aug 17, 2009||$114,900 -
|Alliance Director-International||Ultraserve LLC||Chicago, IL||Aug 15, 2016||$110,000 -
|Associate Director, Strategic Research Alliances||Vertex Pharmaceuticals, Inc.||Cambridge, MA||Sep 01, 2010||$110,000 -
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