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Director strategic communications vs director of public affairs

The differences between directors strategic communications and directors of public affairs can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director strategic communications and a director of public affairs. Additionally, a director of public affairs has an average salary of $114,639, which is higher than the $105,320 average annual salary of a director strategic communications.

The top three skills for a director strategic communications include project management, business development and professional development. The most important skills for a director of public affairs are government affairs, public policy, and external stakeholders.

Director strategic communications vs director of public affairs overview

Director Strategic CommunicationsDirector Of Public Affairs
Yearly salary$105,320$114,639
Hourly rate$50.63$55.11
Growth rate8%8%
Number of jobs30,74626,290
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 71%
Average age4242
Years of experience44

What does a director strategic communications do?

A director of strategic communications is responsible for monitoring the strategic communications of an organization, relating to the media relations and dissemination of information across the company and public platforms to promote brand image and close deals with business partners. Directors of strategic communications identify efficient marketing techniques and opportunities to gain more resources for revenue by analyzing the current trends to develop new services and improve existing ones. A director of strategic communications must be highly communicative and organizational, especially on coordinating with project teams to support business functions.

What does a director of public affairs do?

Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

Director strategic communications vs director of public affairs salary

Directors strategic communications and directors of public affairs have different pay scales, as shown below.

Director Strategic CommunicationsDirector Of Public Affairs
Average salary$105,320$114,639
Salary rangeBetween $66,000 And $167,000Between $70,000 And $187,000
Highest paying CityCarson City, NVLas Vegas, NV
Highest paying stateNevadaNevada
Best paying companyThe Hatcher GroupKaiser Permanente
Best paying industryProfessionalPharmaceutical

Differences between director strategic communications and director of public affairs education

There are a few differences between a director strategic communications and a director of public affairs in terms of educational background:

Director Strategic CommunicationsDirector Of Public Affairs
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 71%
Most common majorBusinessPolitical Science
Most common collegeStanford UniversityStanford University

Director strategic communications vs director of public affairs demographics

Here are the differences between directors strategic communications' and directors of public affairs' demographics:

Director Strategic CommunicationsDirector Of Public Affairs
Average age4242
Gender ratioMale, 61.7% Female, 38.3%Male, 57.6% Female, 42.4%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between director strategic communications and director of public affairs duties and responsibilities

Director strategic communications example responsibilities.

  • Manage and develop marketing, communication, and implementation process improvements for training curricula and the department's intranet website.
  • Support principal's digital presence, including Facebook.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Perform all aspects of CLETS / NCIC data entry / inquiry
  • Direct company communications and publications including brand messaging and design, copywriting, media relations, and website content.

Director of public affairs example responsibilities.

  • Manage crisis communications, securing any media articles and editorials in support of the company.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Prepare testimonies for city and state oversight hearings.
  • Revise and place opinion editorials on behalf of the museum's executive director.
  • Produce, edit, and publish issue orient videos for YouTube and internet.
  • Execute Marketing/PR campaigns, events/exhibits, copywriting, and print, broadcast and outdoor advertising.
  • Show more

Director strategic communications vs director of public affairs skills

Common director strategic communications skills
  • Project Management, 11%
  • Business Development, 8%
  • Professional Development, 8%
  • C-Suite, 7%
  • Executive Leadership, 7%
  • Leveraged, 7%
Common director of public affairs skills
  • Government Affairs, 12%
  • Public Policy, 11%
  • External Stakeholders, 7%
  • Policy Issues, 6%
  • Government Relations, 5%
  • Press Releases, 4%

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