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The differences between directors strategic communications and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director strategic communications, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a director strategic communications has an average salary of $105,320, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a director strategic communications include project management, business development and professional development. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Director Strategic Communications | Marketing Communications Manager | |
| Yearly salary | $105,320 | $84,146 |
| Hourly rate | $50.63 | $40.45 |
| Growth rate | 8% | 10% |
| Number of jobs | 30,746 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A director of strategic communications is responsible for monitoring the strategic communications of an organization, relating to the media relations and dissemination of information across the company and public platforms to promote brand image and close deals with business partners. Directors of strategic communications identify efficient marketing techniques and opportunities to gain more resources for revenue by analyzing the current trends to develop new services and improve existing ones. A director of strategic communications must be highly communicative and organizational, especially on coordinating with project teams to support business functions.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Directors strategic communications and marketing communications managers have different pay scales, as shown below.
| Director Strategic Communications | Marketing Communications Manager | |
| Average salary | $105,320 | $84,146 |
| Salary range | Between $66,000 And $167,000 | Between $60,000 And $117,000 |
| Highest paying City | Carson City, NV | San Francisco, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | The Hatcher Group | Boston Consulting Group |
| Best paying industry | Professional | Finance |
There are a few differences between a director strategic communications and a marketing communications manager in terms of educational background:
| Director Strategic Communications | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between directors strategic communications' and marketing communications managers' demographics:
| Director Strategic Communications | Marketing Communications Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 61.7% Female, 38.3% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |