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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Head of Strategic Initiatives for Global Personal||Chartis Global Services, Inc.||New York, NY||Sep 13, 2012||$235,000|
|Director-Strategic Initiatives||CLSA Americas LLC||San Francisco, CA||Sep 17, 2013||$232,200|
|Director, Strategic Initiatives||Vulcan Inc.||Seattle, WA||Oct 21, 2016||$215,000|
|Director, Strategic Initiatives||Owens Corning||Toledo, OH||Sep 10, 2013||$207,805|
|Director International Strategic Initiatives||Plasco, LLC||Miami, FL||Jun 15, 2016||$200,000|
|Director, Strategic Initiatives||Johnson & Johnson Consumer, Inc.||New Brunswick, NJ||Jan 04, 2016||$192,000|
|Director Strategic Initiatives||Microsoft Corporation||Redmond, WA||Aug 18, 2015||$189,215|
|Senior Director, Strategic Initiatives||CVS Pharmacy, Inc.||Woonsocket, RI||Nov 06, 2016||$185,683|
|Executive Director, Head of Projects & Strategic Initiatives||UBS Services LLC||New York, NY||Aug 25, 2016||$181,500 -
|Executive Director, Head of Projects & Strategic Initiatives||UBS Services LLC||New York, NY||Aug 21, 2015||$180,000 -
|Senior Director, Strategic Initiatives||SONY Music Entertainment||New York, NY||Sep 04, 2014||$175,000|
|Director, Strategic Initiatives & Pricing||NBC Universal, LLC||CA||Aug 11, 2014||$175,000|
|Senior Director, Strategic Initiatives||CVS Pharmacy, Inc.||Woonsocket, RI||Mar 22, 2016||$154,939 -
|Director, Strategic Initiatives||Coca-Cola Refreshments USA, Inc.||Atlanta, GA||Jul 15, 2013||$153,214 -
|Director, Strategic Initiatives||Coca-Cola Refreshments USA, Inc.||Atlanta, GA||Oct 14, 2013||$153,214 -
|Senior Director, Strategic Initiatives||Medidata Solutions, Inc.||New York, NY||May 31, 2014||$152,000|
|Senior Director of Strategic Initiatives||New York City Transit Authority||New York, NY||Dec 01, 2013||$151,875|
|Director, Alzheimer's Research Initiative||New York Academy of Sciences||New York, NY||Sep 26, 2012||$150,000|
|Director, Strategic Initiatives||Baxter Healthcare Corporation||Westlake Village, CA||Aug 23, 2012||$145,985|
|Senior Director, Strategic Initiatives||New York City Transit Authority||New York, NY||Dec 01, 2011||$144,375|
|Director, Strategic Initiatives||PGIM, Inc.||Newark, NJ||Jul 25, 2016||$119,100 -
|Director, Finance and Strategic Initiatives||Owens Corning||Toledo, OH||Apr 12, 2015||$118,000 -
|Director of Strategic Initiatives||Enterprise for A Sustainable World||Ann Arbor, MI||Mar 11, 2016||$116,542|
|Director, Strategic Initiatives||United Healthcare Services, Inc.||San Francisco, CA||May 31, 2015||$116,500 -
|Director, International Climate Initiative||World Resources Institute||Washington, DC||Jan 17, 2011||$107,952 -
|Director, Strategic Initiatives||United Healthcare Services, Inc.||Minnetonka, MN||Jun 01, 2012||$106,434 -
|Managing Director, Strategic Initiatives||Dartmouth College||Hanover, NH||Jul 01, 2015||$104,000 -
|Director, Transforming Trauma Initiative||The Garrison Institute||NY||Jun 01, 2011||$100,000|
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