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Become A Director, Strategic Initiatives

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Working As A Director, Strategic Initiatives

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $137,624

    Average Salary

What Does A Director, Strategic Initiatives Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director, Strategic Initiatives

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director, Strategic Initiatives Jobs

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Average Length of Employment
Partner-Director 3.8 years
Group Director 3.5 years
Top Employers Before
Director 13.1%
Consultant 6.4%
Internship 6.1%
Manager 5.0%
President 3.3%
Top Employers After
Director 13.3%
Consultant 10.4%
Manager 4.8%
Principal 3.2%
President 2.8%

Do you work as a Director, Strategic Initiatives?

Director, Strategic Initiatives Demographics

Gender

Male

56.7%

Female

40.6%

Unknown

2.7%
Ethnicity

White

62.0%

Hispanic or Latino

13.7%

Black or African American

11.8%

Asian

8.8%

Unknown

3.7%
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Languages Spoken

Spanish

47.5%

French

12.5%

German

10.0%

Russian

7.5%

Italian

5.0%

Chinese

2.5%

Czech

2.5%

Yoruba

2.5%

Japanese

2.5%

Dari

2.5%

Korean

2.5%

Hausa

2.5%
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Director, Strategic Initiatives Education

Schools

University of Phoenix

9.5%

Columbia University

9.5%

New York University

6.7%

University of Florida

5.7%

Pennsylvania State University

5.7%

Northeastern University

5.7%

Case Western Reserve University

4.8%

Boston University

4.8%

American University

4.8%

University of Missouri - Columbia

4.8%

Arizona State University

3.8%

University of Washington

3.8%

Wake Forest University

3.8%

Drexel University

3.8%

Vanderbilt University

3.8%

Duke University

3.8%

Stanford University

3.8%

Nova Southeastern University

3.8%

University of Toledo

3.8%

University of Notre Dame

3.8%
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Majors

Business

31.9%

Finance

8.3%

Marketing

7.2%

Management

6.6%

Communication

4.0%

Political Science

4.0%

Public Administration

3.7%

Accounting

3.7%

Law

3.4%

Social Work

3.2%

Health Care Administration

3.2%

Education

2.9%

Counseling Psychology

2.9%

Educational Leadership

2.6%

Computer Science

2.3%

Project Management

2.3%

History

2.3%

Economics

2.0%

Elementary Education

1.7%

Public Relations

1.7%
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Degrees

Masters

45.3%

Bachelors

30.1%

Other

9.9%

Doctorate

8.1%

Certificate

4.3%

Associate

2.0%

License

0.2%
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Temporary

Real Director, Strategic Initiatives Salaries

Job Title Company Location Start Date Salary
Director-Strategic Initiatives CLSA Americas LLC San Francisco, CA Sep 17, 2013 $232,200
Director, Strategic Initiatives Vulcan Inc. Seattle, WA Oct 21, 2016 $215,000
Director, Strategic Initiatives Owens Corning Toledo, OH Sep 10, 2013 $207,805
Director International Strategic Initiatives Plasco, LLC Miami, FL Jun 15, 2016 $200,000
Director, Strategic Initiatives Johnson & Johnson Consumer, Inc. New Brunswick, NJ Jan 04, 2016 $192,000
Director Strategic Initiatives Microsoft Corporation Redmond, WA Aug 18, 2015 $189,215
Senior Director, Strategic Initiatives CVS Pharmacy, Inc. Woonsocket, RI Nov 06, 2016 $185,683
Executive Director, Head of Projects & Strategic Initiatives UBS Services LLC New York, NY Aug 25, 2016 $181,500 -
$210,000
Executive Director, Head of Projects & Strategic Initiatives UBS Services LLC New York, NY Aug 21, 2015 $180,000 -
$210,000
Director, Strategic Initiatives & Pricing NBC Universal, LLC CA Aug 11, 2014 $175,000
Senior Director, Strategic Initiatives SONY Music Entertainment New York, NY Aug 23, 2015 $175,000
Director, Strategic Initiatives Integrated Healthcare Association Oakland, CA Nov 14, 2016 $175,000
Senior Director, Strategic Initiatives SONY Music Entertainment New York, NY Sep 04, 2014 $175,000
Senior Director, Strategic Initiatives CVS Pharmacy, Inc. Woonsocket, RI Mar 22, 2016 $154,939 -
$182,043
Director, Strategic Initiatives Coca-Cola Refreshments USA, Inc. Atlanta, GA Oct 14, 2013 $153,214 -
$256,750
Director, Strategic Initiatives Coca-Cola Refreshments USA, Inc. Atlanta, GA Jul 15, 2013 $153,214 -
$256,750
Senior Director, Strategic Initiatives Medidata Solutions, Inc. New York, NY May 31, 2014 $152,000
Senior Director of Strategic Initiatives New York City Transit Authority New York, NY Dec 01, 2013 $151,875
Director of Finance & Strategic Business Initiativ H.C. Brill Company Inc. Schaumburg, IL Apr 22, 2011 $150,550
Director of Finance & Strategic Business Initiativ CSM Bakery Products Na, Inc. Schaumburg, IL Apr 22, 2011 $150,550
Director, Strategic Initiatives, Sales & Alliances Medidata Solutions Inc. New York, NY May 31, 2011 $120,000
Director, Strategic Initiatives PGIM, Inc. Newark, NJ Jul 25, 2016 $119,100 -
$154,700
Director, Finance and Strategic Initiatives Owens Corning Toledo, OH Apr 12, 2015 $118,000 -
$205,000
Director of Strategic Initiatives Enterprise for A Sustainable World Ann Arbor, MI Mar 11, 2016 $116,542
Director, Strategic Initiatives United Healthcare Services, Inc. San Francisco, CA May 31, 2015 $116,500 -
$136,500
Director, International Climate Initiative World Resources Institute Washington, DC Jan 17, 2011 $107,952 -
$120,500
Director, Strategic Initiatives United Healthcare Services, Inc. Minnetonka, MN Jun 01, 2012 $106,434 -
$120,000
Managing Director, Strategic Initiatives Dartmouth College Hanover, NH Jul 01, 2015 $104,000 -
$143,000

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Top Skills for A Director, Strategic Initiatives

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  1. Strategic Plan
  2. Business Strategies
  3. Key Initiatives
You can check out examples of real life uses of top skills on resumes here:
  • Provided solution subject matter expertise, strategic planning, sales presentations and solution architecture.
  • Participate in national balance scorecard pathway meetings to develop new business strategies for the wholesale marketing organization.
  • Developed/managed processes to track, monitor and prioritize key initiatives/non-standard transactions for the department.
  • Guided the development of organization's strategic process management systems, including communication and training; ensured organizational compliance.
  • Created technical and marketing white papers for Enterprise Management, Service Delivery, Physical Security and Infrastructure Management.

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Top Director, Strategic Initiatives Employers

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Director, Strategic Initiatives Videos

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