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What is a director, strategic marketing and how to become one
Director strategic marketing is an individual that is in charge of identifying effective marketing solutions to sell services and goods to the market. As a director of strategic marketing, it is your primary duty to enhance the brand image of the organization or company. The endpoint of this is to attract the target audience and meet the demands of the public.
Also, you are expected to conduct statistical and data analysis. This is done to develop brands that will produce more revenue resources for the business organization. In addition, you will oversee coordination with the public relations team to enhance publishing content for various platforms on social media and widen the reach of the audience.
To qualify for this role as a director of strategic marketing, employers search for candidates with at least a bachelor's degree in marketing, business, or communication. You will earn an average salary of $130,025 in a year.
What general advice would you give to a director, strategic marketing?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $131,790
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 36.65%
male 63.35%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Director, strategic marketing career paths
Key steps to become a director, strategic marketing
Explore director, strategic marketing education requirements
Start to develop specific director, strategic marketing skills
Skills Percentages Digital Marketing 7.21% Market Research 5.78% Strategy Development 4.85% Project Management 4.59% Marketing Campaigns 4.15% Complete relevant director, strategic marketing training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors, strategic marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director, strategic marketing based on U.S. Bureau of Labor Statistics data and data from real director, strategic marketing resumes.Research director, strategic marketing duties and responsibilities
- Manage Facebook account and promote upcoming events on campus using different marketing tactics
- Direct CRM efforts including name acquisition, weekly newsletters and database e-blasts.
- Coordinate all customer relationship management (CRM) strategies, implementation, and analysis.
- Develop better dma-base ROI analysis methodologies adopt by the company.
Get director, strategic marketing experience
Generally, it takes 8-10 years to become a director, strategic marketing. The most common roles before becoming a director, strategic marketing include marketing director, marketing manager team lead and product manager.Prepare your director, strategic marketing resume
When your background is strong enough, you can start writing your director, strategic marketing resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director, strategic marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable director, strategic marketing resume templates
Build a professional director, strategic marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your director, strategic marketing resume.
Apply for director, strategic marketing jobs
Now it's time to start searching for a director, strategic marketing job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first director, strategic marketing job
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Average director, strategic marketing salary
The average director, strategic marketing salary in the United States is $131,790 per year or $63 per hour. Director, strategic marketing salaries range between $85,000 and $203,000 per year.
What am I worth?
How do directors, strategic marketing rate their job?
Director, strategic marketing reviews
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Autonomy, relationship biolding
Meetings needs of all parties can be difficult but good negotiation helps!
Updated January 8, 2025
