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The differences between directors, strategic marketing and directors of sales can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director, strategic marketing, becoming a director of sales takes usually requires 6-8 years. Additionally, a director, strategic marketing has an average salary of $131,790, which is higher than the $111,068 average annual salary of a director of sales.
The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for a director of sales are sales process, customer service, and customer satisfaction.
| Director, Strategic Marketing | Director Of Sales | |
| Yearly salary | $131,790 | $111,068 |
| Hourly rate | $63.36 | $53.40 |
| Growth rate | 10% | 5% |
| Number of jobs | 112,582 | 91,891 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.
A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.
Directors, strategic marketing and directors of sales have different pay scales, as shown below.
| Director, Strategic Marketing | Director Of Sales | |
| Average salary | $131,790 | $111,068 |
| Salary range | Between $85,000 And $203,000 | Between $73,000 And $168,000 |
| Highest paying City | Foster City, CA | San Francisco, CA |
| Highest paying state | California | New York |
| Best paying company | Calypso Technology | Mayo Clinic |
| Best paying industry | Technology | Finance |
There are a few differences between a director, strategic marketing and a director of sales in terms of educational background:
| Director, Strategic Marketing | Director Of Sales | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between directors, strategic marketing' and directors of sales' demographics:
| Director, Strategic Marketing | Director Of Sales | |
| Average age | 39 | 46 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 69.4% Female, 30.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |