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The differences between directors, strategic marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic marketing and a marketing director. Additionally, a director, strategic marketing has an average salary of $131,790, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Director, Strategic Marketing | Marketing Director | |
| Yearly salary | $131,790 | $114,906 |
| Hourly rate | $63.36 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,582 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Directors, strategic marketing and marketing directors have different pay scales, as shown below.
| Director, Strategic Marketing | Marketing Director | |
| Average salary | $131,790 | $114,906 |
| Salary range | Between $85,000 And $203,000 | Between $68,000 And $193,000 |
| Highest paying City | Foster City, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Calypso Technology | Brookfield Properties |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a director, strategic marketing and a marketing director in terms of educational background:
| Director, Strategic Marketing | Marketing Director | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, strategic marketing' and marketing directors' demographics:
| Director, Strategic Marketing | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |