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The differences between directors, strategic marketing and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic marketing and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $131,790 average annual salary of a director, strategic marketing.
The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Director, Strategic Marketing | Marketing Vice President | |
| Yearly salary | $131,790 | $177,188 |
| Hourly rate | $63.36 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,582 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Directors, strategic marketing and marketing vice presidents have different pay scales, as shown below.
| Director, Strategic Marketing | Marketing Vice President | |
| Average salary | $131,790 | $177,188 |
| Salary range | Between $85,000 And $203,000 | Between $121,000 And $258,000 |
| Highest paying City | Foster City, CA | San Francisco, CA |
| Highest paying state | California | Oregon |
| Best paying company | Calypso Technology | Coty |
| Best paying industry | Technology | Retail |
There are a few differences between a director, strategic marketing and a marketing vice president in terms of educational background:
| Director, Strategic Marketing | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, strategic marketing' and marketing vice presidents' demographics:
| Director, Strategic Marketing | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |