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The differences between directors, strategic marketing and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic marketing and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $131,790 average annual salary of a director, strategic marketing.
The top three skills for a director, strategic marketing include digital marketing, market research and strategy development. The most important skills for a product director are product management, product strategy, and project management.
| Director, Strategic Marketing | Product Director | |
| Yearly salary | $131,790 | $148,910 |
| Hourly rate | $63.36 | $71.59 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,582 | 125,200 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategic marketing is responsible for identifying effective marketing solutions to sell goods and services to the market, enhancing the organization's brand image to attract the target audience and meet public demands. Directors of strategic marketing conduct data and statistical analysis to develop brands that would generate more revenue resources for the business. They also coordinate with the public relations team to facilitate publishing content for various media platforms and widen audience reach.
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
Directors, strategic marketing and product directors have different pay scales, as shown below.
| Director, Strategic Marketing | Product Director | |
| Average salary | $131,790 | $148,910 |
| Salary range | Between $85,000 And $203,000 | Between $104,000 And $212,000 |
| Highest paying City | Foster City, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Calypso Technology | Meta |
| Best paying industry | Technology | Internet |
There are a few differences between a director, strategic marketing and a product director in terms of educational background:
| Director, Strategic Marketing | Product Director | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, strategic marketing' and product directors' demographics:
| Director, Strategic Marketing | Product Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 72.4% Female, 27.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |