How to hire a director, strategic marketing

How to hire a director, strategic marketing, step by step

Here's a step-by-step director, strategic marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director, strategic marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director, strategic marketing
• Step 8: Go through the hiring process checklist

What does a director, strategic marketing do?

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1. Identify your hiring needs

   First, determine the employments status of the director, strategic marketing you need to hire. Certain director, strategic marketing roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a director, strategic marketing to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a director, strategic marketing that fits the bill.

   The following list breaks down different types of directors, strategic marketing and their corresponding salaries.

   Type of Director, Strategic Marketing	Description	Hourly rate
   Director, Strategic Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$40-97
   Marketing Services Manager	A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations... Show more	$42-75
   Marketing Vice President	Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals... Show more	$58-124

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Market Research
   • Strategy Development
   • Project Management
   • Marketing Campaigns
   • Integrated Marketing
   • Market Analysis
   • PowerPoint
   • Product Development
   • Product Management
   • Strategic Plan
   • Market Trends
   • Business Objectives
   • ROI

   Check all skills

   Responsibilities:

   • Manage Facebook account and promote upcoming events on campus using different marketing tactics
   • Direct CRM efforts including name acquisition, weekly newsletters and database e-blasts.
   • Coordinate all customer relationship management (CRM) strategies, implementation, and analysis.
   • Develop better dma-base ROI analysis methodologies adopt by the company.
   • Work with independent agency to develop marketing strategy and communication plan with ROI measurements.
   • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

   More director, strategic marketing duties

3. Make a budget

   Including a salary range in your director, strategic marketing job description is a great way to entice the best and brightest candidates. A director, strategic marketing salary can vary based on several factors:

   • Location. For example, directors, strategic marketing' average salary in kansas is 41% less than in california.
   • Seniority. Entry-level directors, strategic marketing earn 58% less than senior-level directors, strategic marketing.
   • Certifications. A director, strategic marketing with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a director, strategic marketing's salary.

   Average director, strategic marketing salary

   $131,790yearly

   $63.36 hourly rate

   ---

   Entry-level director, strategic marketing salary

   $85,000 yearly salary

   Updated December 16, 2025

   Average director, strategic marketing salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$164,320	$79
   2	Hawaii	$156,033	$75
   3	New York	$144,486	$69
   4	Massachusetts	$141,333	$68
   5	Arizona	$139,434	$67
   6	Washington	$133,566	$64
   7	North Carolina	$128,424	$62
   8	North Dakota	$125,633	$60
   9	Pennsylvania	$124,999	$60
   10	Maryland	$120,765	$58
   11	Connecticut	$119,825	$58
   12	Illinois	$119,411	$57
   13	Georgia	$117,186	$56
   14	Michigan	$117,071	$56
   15	Texas	$116,649	$56
   16	Ohio	$111,791	$54
   17	Iowa	$107,459	$52
   18	Colorado	$106,863	$51
   19	Missouri	$105,126	$51
   20	Florida	$100,738	$48

   Average director, strategic marketing salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Calypso Technology	$177,571	$85.37
   2	Amazon	$158,994	$76.44	356
   3	Stack Overflow	$157,829	$75.88	2
   4	Ziff Davis	$154,408	$74.23	1
   5	Honeywell	$153,856	$73.97	52
   6	Jacobs Enterprises	$151,697	$72.93	4
   7	Astellas Pharma	$151,689	$72.93	12
   8	Evolus	$151,668	$72.92
   9	Giant Cement Holding, Inc	$151,649	$72.91
   10	Teachers Insurance & Annuity Association of America	$151,059	$72.62	6
   11	Pharmaceutical Product Development	$146,909	$70.63
   12	Ocean State Job Lot	$146,456	$70.41
   13	Edwards Lifesciences	$145,434	$69.92	49
   14	Enzo Biochem	$143,679	$69.08
   15	First Solar	$143,441	$68.96	1
   16	Aspen Aerogels	$141,092	$67.83
   17	JELD-WEN	$141,075	$67.82
   18	CTI	$138,095	$66.39	1
   19	Hca Hospital Services Of San Diego	$134,846	$64.83
   20	Applied Materials	$134,529	$64.68	16

4. Writing a director, strategic marketing job description

   A director, strategic marketing job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a director, strategic marketing job description:

   Director, strategic marketing job description example

   Analog Devices (NASDAQ: ADI) designs and manufactures semiconductor products and solutions. We enable our customers to interpret the world around us by intelligently bridging the physical and digital worlds with unmatched technologies that sense, measure and connect.
   Intelligent Buildings and Infrastructure Marketing Engineer
   
   Analog Devices (NASDAQ: ADI) designs and manufactures semiconductor products and solutions. ADI enable our customers to interpret the world around us by intelligently bridging the physical and digital worlds with unmatched technologies that sense, measure, connect, and analyze.
   
   A digital transformation is taking place in the Intelligent Buildings, Infrastructure and Logistics and Retail area enabling owners, operators, and occupiers, to create safer and more efficient environments for people and businesses. ADI's Intelligent Buildings and Infrastructure Group has been leading this change working with our customers to deliver technology that unlocks sustainability improvements.
   
   The Intelligent Buildings and Infrastructure Group are currently seeking an enthusiastic, motivated person to fill a strategic marketing role within our team. This team defines and delivers solutions based on ADI's broad product portfolio, tailored to provide system level benefits within this segment. The candidate will be responsible for the identification of emerging trends and opportunities in the market that will influence strategy, creating business plans to influence technology development. Working with the sales, digital marketing and technology development teams, they will drive the go-to-market strategies for our technologies and solutions and increase the industry recognition of ADI in this market space.
   
   Responsibilities include:
   
   * Proactively engage with global field personnel and cultivate strong relationships with key customers, at the engineering and management level.
   * Recognize market trends by leveraging strong customer relationships, competitive knowledge and business skills.
   * Lead market analyses, solution definitions, value proposition assessments, competitor assessments, roadmap development, and business forecasting.
   * Develop & execute worldwide key account strategies with field teams - engage with strategic lead customers, prioritize opportunities, establish action plans, and gain support; drive strategies to identify, create, and extract value.
   * Develop dynamic presentations and proposals, working with Sales to promote solutions to customers; secure & track key design-ins and develop future revenue forecasting.
   * Contribute significantly to Go-to-Market activities - from initiation of new product concepts to digital marketing, trade shows, customer demo's, etc.
   * Collaborate effectively with System Application Engineers and develop strategies to meet future system-level needs with algorithms, development tools and rapid proofs-of-concept.
   * Develop product ecosystems, including direct collaboration with 3rd-party partners.
   * Work across ADI organizational boundaries (including product engineering, applications & software, sales and corporate marketing functions).
   
   Qualifications:
   
   * BSEE or equivalent;
   * 5+ years experience in a customer facing role, preferably in semiconductors or Intelligent Buildings, Infrastructure or Logistics and Retail technology development
   * Demonstrated ability to think at a system or a solution level
   * Excellent oral and written communications skills
   * Demonstrated track record of success in:
   * Focus on execution and results - follow through on plans.
   * Focus on the customer and business growth to deliver superior customer and business outcomes
   * Collaborating with a global mindset and cross-cultural competence
   * Applying personal drive, initiative, and passion in advocating for key initiatives, generating excitement, energy, and collaboration within and beyond own organization.
   
   * Ability to travel up to 20% of the time to visit customers in the U.S., Europe and Asia
   
   #LI-AC1
   
   For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position - except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) - may have to go through an export licensing review process.
   
   Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.
   
   EEO is the Law: Notice of Applicant Rights Under the Law
   
   Education Level: Bachelor's Degree
   
   Travel Required: Yes, 10% of the Time

   Copy this example

   

5. Post your job

   To find directors, strategic marketing for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any directors, strategic marketing they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level directors, strategic marketing with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your director, strategic marketing job on Zippia to find and recruit director, strategic marketing candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting directors, strategic marketing requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director, strategic marketing

   Once you've found the director, strategic marketing candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new director, strategic marketing first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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