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Director, strategic marketing skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Joe Moore Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical director, strategic marketing skills. We ranked the top skills for directors, strategic marketing based on the percentage of resumes they appeared on. For example, 7.2% of director, strategic marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a director, strategic marketing needs to be successful in the workplace.

15 director, strategic marketing skills for your resume and career

1. Digital Marketing

Here's how directors, strategic marketing use digital marketing:

Developed business & digital marketing plans, financial models and managed third party product development
Utilize affinity marketing to convert sales leads Transition digital marketing campaigns through CMS server Forecast & Analyze consumer behavior trends

2. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors, strategic marketing use market research:

Managed industry analyst relations, public relations, market research, and competitive intelligence.
Partnered extensively with external marketing agencies to measure Brand Valuation and market research metrics.

3. Strategy Development

Here's how directors, strategic marketing use strategy development:

Engaged in project valuation, technology assessment, and commercial negotiation; * Spearheaded China growth strategy development and implementation.
Participated in client product evaluations, gap analysis and win strategy development.

4. Project Management

Here's how directors, strategic marketing use project management:

Developed and implemented new product approval council and phase-gate project management process.
Project Management: Responsible for budget and institutional marketing plan.

5. Marketing Campaigns

Here's how directors, strategic marketing use marketing campaigns:

Created direct marketing campaigns targeting Educational Consultants and feeder schools.
Instituted direct marketing campaigns and promotions, e-blasts, newsletters, web content, letters/memos, features, and backgrounders.

6. Integrated Marketing

Here's how directors, strategic marketing use integrated marketing:

Managed decentralized team across North America and Europe, executing integrated marketing plans with reach to Asia and emerging markets.
Mentored integrated marketing managers to improve in presenting our brand and value proposition that relates to our target audience needs.

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7. Market Analysis

Here's how directors, strategic marketing use market analysis:

Completed market analysis to identify fit for solutions in two untapped global vertical markets.
Directed strategic planning, market analysis and new product evaluation efforts.

8. PowerPoint

Here's how directors, strategic marketing use powerpoint:

Utilized MS Project for Developing Plans, Tracking progress and MS Office (Word, Excel, PowerPoint) for documentation.
Provided direction for Executive Team including speech writing and PowerPoint or Prezi presentations.

9. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how directors, strategic marketing use product development:

Managed business case development, product positioning and go-to-market strategies for product extensions, enhancements and new product development.
Worked with industry analysts to differentiate system approach and value for emerging global product development market.

10. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how directors, strategic marketing use product management:

Supervised and developed a team of marketing professionals in product management and marketing communications.
Interested in pursuing management and executive positions in marketing and product management.

11. Strategic Plan

Here's how directors, strategic marketing use strategic plan:

Worked closely together with the Marketing/Corporate Communications Department at marketing key strategic initiatives highlighted in HOCC's strategic plan.
Developed strategic plan and vision for the business and communicated across matrix organization consisting of 3 recent acquisitions.

12. Market Trends

Here's how directors, strategic marketing use market trends:

Identify key market trends and drivers and translate into effective marketing strategies and messaging for target markets and personas.
Identified market trends, created strategy to regain leisure share, achieved first summer share gain in 5 years.

13. Business Objectives

Business Objectives refer to the goals and objectives which a company has set for itself. They could be related to profit, increasing growth of a business, or something else.

Here's how directors, strategic marketing use business objectives:

Set performance goals based on role responsibilities and company business objectives.
Provided market orientation by analyzing business objectives and customer needs.

14. ROI

Here's how directors, strategic marketing use roi:

Developed better DMA-based ROI analysis methodologies adopted by the company.
Developed and performed ROI analysis on all marketing initiatives.

15. Strategic Direction

Here's how directors, strategic marketing use strategic direction:

Advised account team on strategic direction and tactics for clients relevant to their industry, target audiences and marketing program goals.
Led strategic direction of two mission critical member portfolios to drive revenue, profitability, retention, and member satisfaction.

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What skills help Directors, Strategic Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director, strategic marketing resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all director, strategic marketings possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for director, strategic marketings?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director, strategic marketing skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young director, strategic marketings need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a director, strategic marketing stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of director, strategic marketing skills to add to your resume

The most important skills for a director, strategic marketing resume and required skills for a director, strategic marketing to have include:

Digital Marketing
Market Research
Strategy Development
Project Management
Marketing Campaigns
Integrated Marketing
Market Analysis
PowerPoint
Product Development
Product Management
Strategic Plan
Market Trends
Business Objectives
ROI
Strategic Direction
B2B Marketing
CRM

Brand Management
Competitive Intelligence
Market Intelligence
Revenue Growth
R
Business Plan
Competitive Analysis
Value Proposition
SEO
Product Line
Direct Reports
SR
Lifecycle Management
Lead Generation
Channel Marketing
Due Diligence
Competitor Analysis

VOC
B2C
Financial Analysis
Sales Training
Product Portfolio
B Testing
Pricing Strategy
Market Segments
Business Development
Brand Positioning
Marketing Mix
Press Releases
SEM
Trade Shows
Brand Development

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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