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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Director, Strategic Partnerships||Constant Contact||New York, NY||Dec 05, 2014||$222,352|
|Global Head of Strategic Partnership||Deutsche Bank Securities Inc.||New York, NY||Feb 12, 2013||$200,000|
|Partner, Strategic Investment Office||Ngmoco, LLC, DBA Dena-San Francisco||San Francisco, CA||Sep 28, 2015||$195,000|
|Partner, Strategic Investment Office||Ngmoco, LLC||San Francisco, CA||Nov 07, 2016||$195,000|
|Strategic Partner Development, Strategic Partnerships||Facebook, Inc.||Menlo Park, CA||Dec 07, 2016||$175,750 -
|Strategic Partner Lead||Google Inc.||New York, NY||Nov 03, 2016||$166,300|
|Strategic Partner Development||Dropbox, Inc.||San Francisco, CA||Feb 09, 2015||$160,000|
|Strategic Partner Development||Dropbox, Inc.||San Francisco, CA||Sep 02, 2015||$160,000|
|Director, Strategic Partnerships||Trend Micro||Irving, TX||Oct 27, 2016||$144,000 -
|Director, Strategic Partnerships||Everyday Health Media LLC||New York, NY||Aug 31, 2015||$142,792|
|Strategic Partner Lead||Google Inc.||New York, NY||May 05, 2016||$141,500|
|Strategic Partner Development||Google Inc.||San Francisco, CA||Apr 16, 2015||$140,920|
|Head of International Strategic Partnerships||Somo Global Inc.||San Francisco, CA||Sep 10, 2014||$130,333|
|Global Director, Strategic Partnerships||Time Out America LLC||New York, NY||Aug 14, 2016||$130,000|
|Strategic Services Partner||Autotech Management, L.L.C.||Palo Alto, CA||Aug 21, 2016||$130,000|
|Director, Product Distribution & Strategic Partnerships||SONY Pictures Releasing Int'l Corporation||Culver City, CA||Jul 09, 2016||$130,000|
|Head of Strategic Partnerships||Strategic Financial Solutions LLC||New York, NY||Oct 02, 2010||$130,000|
|Strategic Partner Lead||Google Inc.||San Francisco, CA||Oct 14, 2013||$129,000|
|Strategic Partner Lead||Robert Bosch LLC||Palo Alto, CA||Aug 27, 2016||$128,000|
|Strategic Partner Lead||Robert Bosch LLC||Palo Alto, CA||Aug 18, 2015||$128,000|
|Associate Director, Strategic Partnering||Designworks||Parksdale, CA||Sep 11, 2016||$122,602|
|Associate Director, Strategic Partnering||Designworks||Parksdale, CA||Nov 09, 2016||$122,602|
|Strategic Partner Lead||Google Inc.||New York, NY||Sep 07, 2014||$120,000|
|Director of Strategic Partnerships||Cotendo, Inc.||Sunnyvale, CA||Jan 24, 2011||$120,000 -
|Director of Strategic Partnerships||Ironsource USA, Inc.||New York, NY||Sep 29, 2016||$120,000|
|Director of Strategic Partnerships||Altia Acquisition Corporation||Colorado Springs, CO||Sep 20, 2015||$117,000|
|Strategic Partner Lead||Google Inc.||New York, NY||Nov 01, 2012||$116,000|
|Head of Strategic Partnerships||Coates Visual LLC||Chicago, IL||May 23, 2016||$115,000|
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