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Become A Director, Strategic Partnerships

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Working As A Director, Strategic Partnerships

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $125,000

    Average Salary

What Does A Director, Strategic Partnerships Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director, Strategic Partnerships

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director, Strategic Partnerships jobs

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Director, Strategic Partnerships Career Paths

Average Length of Employment
Partner-Director 3.8 years
Account Director 3.1 years
Top Employers Before
Director 5.1%
Top Employers After
Principal 7.8%
Consultant 5.9%
Founder 3.4%
President 3.4%
Owner 3.4%

Director, Strategic Partnerships Demographics

Gender

Male

57.8%

Female

40.5%

Unknown

1.7%
Ethnicity

White

76.9%

Asian

10.2%

Hispanic or Latino

9.7%

Unknown

2.6%

Black or African American

0.6%
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Languages Spoken

Spanish

37.1%

French

17.1%

Chinese

8.6%

Portuguese

5.7%

Mandarin

5.7%

Swahili

2.9%

Swedish

2.9%

Japanese

2.9%

Russian

2.9%

Carrier

2.9%

Hindi

2.9%

Arabic

2.9%

Korean

2.9%

Italian

2.9%
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Director, Strategic Partnerships Education

Schools

University of Phoenix

8.9%

Harvard University

7.8%

University of Southern California

6.7%

University of Washington

5.6%

Northwestern University

5.6%

Cornell University

5.6%

Syracuse University

4.4%

Temple University

4.4%

Boston University

4.4%

Villanova University

4.4%

Arizona State University

4.4%

University of California - Berkeley

4.4%

Stanford University

4.4%

Michigan State University

4.4%

University of Utah

4.4%

Montclair State University

4.4%

University of North Carolina at Chapel Hill

4.4%

University of Texas at Austin

4.4%

University of Northern Colorado

3.3%

University of Illinois at Urbana-Champaign

3.3%
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Majors

Business

31.7%

Marketing

11.4%

Finance

7.5%

Management

6.4%

Communication

5.3%

Political Science

4.2%

Economics

3.9%

Psychology

3.6%

Education

3.3%

Human Resources Management

3.1%

English

2.8%

Law

2.8%

Computer Science

1.9%

Project Management

1.9%

Public Relations

1.9%

Advertising

1.9%

International Business

1.7%

Sociology

1.7%

Accounting

1.7%

Fine Arts

1.4%
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Degrees

Bachelors

44.3%

Masters

32.0%

Other

13.6%

Doctorate

4.2%

Certificate

3.5%

Associate

2.0%

License

0.2%

Diploma

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Director, Strategic Partnerships Salaries

Job Title Company Location Start Date Salary
Partner and Director of Strategic Planning Media Contacts Corporation New York, NY Jan 01, 2010 $240,000
Director, Strategic Partnerships Constant Contact New York, NY Dec 05, 2014 $222,352
Partner, Strategic Investment Office Ngmoco, LLC San Francisco, CA Nov 07, 2016 $195,000
Partner, Strategic Investment Office Ngmoco, LLC, DBA Dena-San Francisco San Francisco, CA Sep 28, 2015 $195,000
Strategic Partner Development, Strategic Partnerships Facebook, Inc. Menlo Park, CA Dec 07, 2016 $175,750 -
$195,750
Strategic Partner Lead Google Inc. New York, NY Nov 03, 2016 $166,300
Strategic Partner Development Dropbox, Inc. San Francisco, CA Feb 09, 2015 $160,000
Strategic Partner Development Dropbox, Inc. San Francisco, CA Sep 02, 2015 $160,000
Strategic Partner Development, Platform Facebook, Inc. Menlo Park, CA Sep 15, 2014 $152,742
Director, Strategic Partnerships Trend Micro Irving, TX Oct 27, 2016 $144,000 -
$180,000
Director, Strategic Partnerships Everyday Health Media LLC New York, NY Aug 31, 2015 $142,792
Strategic Partner Lead Google Inc. New York, NY May 05, 2016 $141,500
Strategic Partner Development Google Inc. San Francisco, CA Apr 16, 2015 $140,920
Strategic Partner Development Developer Google Inc. New York, NY Aug 25, 2016 $137,300
Global Director, Strategic Partnerships Time Out America LLC New York, NY Aug 14, 2016 $130,000
Strategic Services Partner Autotech Management, L.L.C. Palo Alto, CA Aug 21, 2016 $130,000
Director, Product Distribution & Strategic Partnerships SONY Pictures Releasing Int'l Corporation Culver City, CA Jul 09, 2016 $130,000
Strategic Partner Lead Google Inc. San Francisco, CA Oct 14, 2013 $129,000
Strategic Partner Lead Robert Bosch LLC Palo Alto, CA Aug 27, 2016 $128,000
Strategic Partner Lead Robert Bosch LLC Palo Alto, CA Aug 18, 2015 $128,000
Associate Director, Strategic Partnering Designworks Parksdale, CA Sep 11, 2016 $122,602
Associate Director, Strategic Partnering Designworks Parksdale, CA Nov 09, 2016 $122,602
Strategic Partner Lead Google Inc. New York, NY Sep 07, 2014 $120,000
Director of Strategic Partnerships Cotendo, Inc. Sunnyvale, CA Jan 24, 2011 $120,000 -
$160,000
Director of Strategic Partnerships Ironsource USA, Inc. New York, NY Sep 29, 2016 $120,000
Director of Strategic Partnerships Altia Acquisition Corporation Colorado Springs, CO Sep 20, 2015 $117,000
Strategic Partner Lead Google Inc. New York, NY Nov 01, 2012 $116,000
Director of Strategic Partnerships and Operations Silicon Valley Innovation Center San Mateo, CA Oct 10, 2016 $111,218

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Top Skills for A Director, Strategic Partnerships

StrategicPartnershipsNewPartnershipsBusinessDevelopmentProductDevelopmentFinancialClientRelationshipsSponsorshipWebHealthcareVideoROIBusinessUnitsPCRMSalesStrategyAccountManagementC-LevelRevenueGrowthProjectManagementInternalStakeholders

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Top Director, Strategic Partnerships Skills

  1. Strategic Partnerships
  2. New Partnerships
  3. Business Development
You can check out examples of real life uses of top skills on resumes here:
  • Managed Strategic Partnerships through developing and monitoring specialized programs.
  • Evaluated, integrated and leveraged new partnerships and emerging technologies within strategic framework and physical/intellectual capital constraints.
  • Created new business development approaches that resulted in significant increase in revenue.
  • Achieved a profitable product development / launch on hosted Azure platform by effectively negotiating a partnership with Microsoft.
  • Helped build proposals for capital raising and financial modeling.

Top Director, Strategic Partnerships Employers