Discovery Behavioral Health CEO and leadership

John Peloquin’s career spans more than 20 years of achievement in successfully building and leading behavioral healthcare organizations.

During the late 1990s, as Chief Administrative Officer/Director of Operations for Vital Imaging, Mr. Peloquin developed and executed organizational growth initiatives, including strategic partnerships and alliances to expand preventive medical treatment throughout the western United States.

He then became Division President of CRC Health Group, one of the nation’s largest behavioral healthcare providers. He joined the firm in 2004 and was responsible for multiple service lines integrally involved with the growth of company facilities which included a portfolio of premium and low-cost residential facilities treating substance abuse, mental health, eating disorders, and providing an array of ancillary services. A Bain Capital sponsored company, CRC was sold to Acadia Healthcare in 2005 for $1.3B. At that time, this deal constituted the largest organizational sale in the history of the behavioral healthcare field.

Mr. Peloquin was named Division President for Acadia Healthcare, heading up Acadia’s national outpatient division, charged with servicing more than 58,000 patients per day across 27 states. In this capacity, he helped the division to nearly double in size through acquisition, de novo, and organic growth methods. As a result, the organization became the national market leader in medication-assisted treatment.

After great success improving clinical and organizational systems at Acadia Healthcare, Mr. Peloquin became Chief Executive Officer of Cliffside Malibu, a network of evidence-based addiction treatment centers located in Malibu, California. In 2018, he facilitated the merger of Cliffside Malibu with Center of Discovery, resulting in the formation of Discovery Behavioral Health where he currently serves as our President and Chief Executive Officer.

Mr. Peloquin is married with three children and lives with his family in San Diego. He holds a Master of Business Administration (MBA) with an emphasis in Finance and a Ph.D. in Applied Management and Decision Sciences.

James Bailey is a highly esteemed leader and visionary at the top of the healthcare field. Adept at complicated behavioral health program turnarounds, he quickly built a reputation for developing cultures that led to successful programs. From his multitude of turnarounds, James knows that employee engagement, combined with clinical excellence, results in the highest quality of patient care, leading to robust financial outcomes. Over the years of working with various equity firms, he has proven his ability to crack the code for success within this highly specialized industry, as the levers that lead to success in the behavioral healthcare field are frequently counter-intuitive to those in other industries.

With his peaceful and strong presence as a CEO, COO, and Regional Vice President, James specializes in righting foundering programs, most notably The Camp Recovery Center and Sober Living by the Sea within the Acadia network, Cottonwood Treatment Center, Benchmark Behavioral Health Systems Hawaii, and Recovery Ways. Other areas of expertise include program start-up, program due diligence, and acquisition, increasing EBITDA by optimizing key performance indicators, and leading capital investment companies to success within the unique world of behavioral healthcare.

James holds a Master of Healthcare Administration from the University of Minnesota, a Master of Education from Northern Arizona University and a Bachelor of Psychology from Arizona State University. He is a gifted golfer, author, patent holder, avid jogger and paddle boarder, and dedicated husband and father.

W. Bradley Cooper joins Discovery Behavioral Health, Inc. as Chief Financial Officer, bringing 34 years of senior financial leadership with various service, manufacturing and distribution companies at rapid-growth, turnaround and startup levels. He has broad financial management experience, including successful private equity partnerships together with leveraged and asset-based financing, industry consolidation, and mergers and acquisitions. Brad has developed and directed financial strategies, including working closely with boards, equity shareholders, lenders and transaction process management that drives solid enterprise value through process and business improvements. As a partner with management, he works closely with operations, including IT, building and improving finance and accounting teams, systems and processes for efficiency, accuracy and information.

Brad’s most recent work experience has been as CFO with FFF Enterprises, Inc., the largest U.S. distributor of plasma products, vaccines and other specialty and biopharmaceuticals with a direct-to-patient specialty pharmacy subsidiary ($1.9B revenue.) He also served as CFO with MNX Global Logistics, a private equity-backed $80M revenue asset light provider of critical and security-sensitive global transportation and logistics services in express, supply chain management and freight services with seven U.S. and eleven international locations. Prior to MNX, Brad was CFO, Executive VP of Finance, and Board Member of BI Incorporated, a private equity-sponsored leading U.S. provider of electronic monitoring, community-based reentry and supervision services and Department of Homeland Security intensive supervision services. He served as VP, National Patient Business Services and as regional VP, Financial Operations, with American Medical Response, then a $1B national Emergency Medical Services (EMS) provider with 250 operations in 38 states and the largest provider of such services with over 20,000 employees. Brad began his career in public accounting with Ernst & Young.

Brad is a CPA (active), CGMA and resides in Orange County, CA, with his wife and family where he enjoys spending time with his five children and two grandchildren. He loves being active, including skiing, boating and community involvement. He earned his Bachelor of Science, Accounting from Brigham Young University.