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District marketing manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Angela Woodland Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical district marketing manager skills. We ranked the top skills for district marketing managers based on the percentage of resumes they appeared on. For example, 12.4% of district marketing manager resumes contained customer satisfaction as a skill. Continue reading to find out what skills a district marketing manager needs to be successful in the workplace.

15 district marketing manager skills for your resume and career

1. Customer Satisfaction

Here's how district marketing managers use customer satisfaction:

Devised and implemented programs to increase customer satisfaction and increase sales.
Developed effective strategies to maximize customer satisfaction and long-term profitability.

2. Customer Retention

Customer retention is the act of dissuading customers from switching to another product or company or the actions a company takes to encourage customers to stay longer and spend more with the company during their lifetime. It's about increasing the number of repeat customers, increasing the profitability of each existing customer, boosting the company's sales, and also helping to build amazing relationships with customers.

Here's how district marketing managers use customer retention:

Develop and implement marketing plans to achieve revenue and customer retention objectives.
Program increased customer retention by reducing churn rates, and functioned as Profit & Loss Center.

3. Facebook

Here's how district marketing managers use facebook:

Managed all local social media, Facebook and Twitter, Email marketing campaigns.
Assigned to assist and monitor all 49 social media accounts in Southwest Region, including Facebook, Twitter and Instagram.

4. Twitter

Here's how district marketing managers use twitter:

Activate the brands via social media by being the local brand voice for the nationalFacebook and Twitter platforms.
Lead all social media activities such as Facebook, Twitter, Blog and You-Tube with special emphasis on engagement and outreach.

5. ROI

Here's how district marketing managers use roi:

Analyzed financial information and sales trends to develop marketing strategies and increase dealership profitability and ROI.
Researched, pitched and implemented marketing and sales tools processes which improved customer ROI.

6. Market Penetration

Here's how district marketing managers use market penetration:

Present new products to independent agencies for increased market penetration.
Achieved highest city market penetration in station history.

7. Sales Growth

Here's how district marketing managers use sales growth:

Contributed to a sales growth of over $1 million in the last fiscal year.
Drive the development and implementation of media strategies that result in improved efficiency and accelerated sales growth and profitability.

8. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how district marketing managers use marketing collateral:

Planned 5000 people launch and successfully coordinated all event logistics and marketing collateral.
Managed end-to-end execution of marketing collateral with creative agencies for distribution and support of Microsoft s global Windows Vista launch activities.

9. Financial Analysis

Here's how district marketing managers use financial analysis:

Assist management with financial analysis and reporting on quota and pipeline opportunities for quarterly business review meetings.

10. Customer Relations

Here's how district marketing managers use customer relations:

Prepare and manage district marketing and customer relations' operational budget, including work-hour allocation, and capital expenditures.
Prepared and presented quarterly reports summarizing activities and outcomes of advertising, promotions, and customer relationship programs.

11. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how district marketing managers use market research:

Provide support and market research in competitive breakdown, traffic flow analysis and consumer behavior awareness.
Conducted market research to evaluate product requirements to best optimize market requirements.

12. Trade Shows

Here's how district marketing managers use trade shows:

Represented the company in different corporate events, trade shows and marketing conferences, and industrial meetings.
Directed C-level customer events and an average of 10 high profile trade shows annually.

13. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how district marketing managers use pos:

Focused on POG implementation; POS and promotional signing direction.
Organized and implemented delivery system for POS marketing materials.

14. Sales Presentations

Here's how district marketing managers use sales presentations:

Develop Business to Business relationships to drive new sales, build community involvement through sales presentations and partnerships.
Conducted sales presentations to key major retail accounts.

15. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how district marketing managers use business development:

Build strong and mutually beneficial relationships with industry partners by creating focused campaigns to drive long-term business development.
Assist Director of Business Development and Regional Marketing Director in vertical and horizontal sales within the region.

What skills help District Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on district marketing manager resumes?

Dr. Angela Woodland Ph.D.

Professor, Montana State University

Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.

What soft skills should all district marketing managers possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for district marketing managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What district marketing manager skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young district marketing managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a district marketing manager stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of district marketing manager skills to add to your resume

The most important skills for a district marketing manager resume and required skills for a district marketing manager to have include:

Customer Satisfaction
Customer Retention
Facebook
Twitter
ROI
Market Penetration
Sales Growth
Marketing Collateral
Financial Analysis
Customer Relations
Market Research
Trade Shows

POS
Sales Presentations
Business Development
Revenue Growth
Market Trends
Drive Sales
Store Sales
Product Knowledge
Promotional Materials
Press Releases
Local Events
Sales Training

HR
Brand Development
Community Organizations
Samsung
Community Relations
Sales Territory
Direct Reports
Sales Reports
Market Growth
Retail Locations
DM

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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