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Become A District Sales Manager

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Working As A District Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $92,940

    Average Salary

What Does A District Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A District Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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District Sales Manager Jobs

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District Sales Manager Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Sales Manager 3.6 years
Top Employers Before
Manager 3.4%
Owner 2.0%
Top Employers After
Owner 3.2%
Manager 2.7%

Do you work as a District Sales Manager?

District Sales Manager Demographics

Gender

Male

70.9%

Female

27.4%

Unknown

1.7%
Ethnicity

White

64.5%

Hispanic or Latino

13.9%

Black or African American

11.3%

Asian

6.6%

Unknown

3.6%
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Languages Spoken

Spanish

57.5%

French

8.4%

German

5.3%

Portuguese

5.0%

Russian

2.8%

Italian

2.6%

Japanese

2.2%

Chinese

2.0%

Arabic

2.0%

Mandarin

1.8%

Carrier

1.8%

Hindi

1.3%

Cantonese

1.2%

Greek

1.2%

Dutch

1.0%

Korean

1.0%

Dakota

1.0%

Bulgarian

0.7%

Turkish

0.7%

Hungarian

0.7%
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District Sales Manager Education

Schools

University of Phoenix

19.6%

Michigan State University

8.3%

Arizona State University

4.9%

Florida State University

4.5%

West Virginia University

4.3%

University of Missouri - Columbia

4.2%

University of Iowa

4.2%

Ohio State University

4.1%

Pennsylvania State University

4.1%

University of Georgia

4.0%

Texas A&M University

4.0%

Western Michigan University

3.9%

Iowa State University

3.9%

University of Alabama

3.8%

Purdue University

3.8%

Central Michigan University

3.8%

Northern Illinois University

3.7%

Ball State University

3.7%

Illinois State University

3.6%

University of Arizona

3.6%
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Majors

Business

42.0%

Marketing

13.9%

Management

6.3%

Communication

5.1%

Finance

3.7%

Psychology

3.1%

Education

2.6%

General Sales

2.5%

Political Science

2.4%

Accounting

2.1%

Economics

2.0%

Specialized Sales And Merchandising

2.0%

Biology

2.0%

Criminal Justice

1.8%

English

1.6%

Liberal Arts

1.5%

Electrical Engineering

1.4%

General Studies

1.4%

Human Resources Management

1.3%

Public Relations

1.3%
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Degrees

Bachelors

54.7%

Other

20.5%

Masters

15.6%

Associate

5.8%

Certificate

1.8%

Doctorate

0.6%

Diploma

0.5%

License

0.3%
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Temporary

Real District Sales Manager Salaries

Job Title Company Location Start Date Salary
Area Sales Manager Ferrari North America, Inc. Englewood Cliffs, NJ Sep 26, 2011 $140,000
Area Sales Manager Ferrari North America, Inc. Englewood Cliffs, NJ Oct 01, 2011 $140,000
District Sales Manager Medtronic, Inc. Oakland, CA Aug 31, 2013 $140,000
District Sales Manager Santarus, Inc. Cornelius, NC Aug 19, 2011 $135,000
Global Marketing & Area Sales MGR for Central and South America Innova Seeds Co. Ceres, CA Oct 08, 2016 $134,100
Area Sales Manager, Food Naturex Inc. South Hackensack, NJ Oct 08, 2010 $130,548
Area Sales Manager Ima Dairy & Food USA Inc. Edison, NJ Jul 12, 2015 $130,000
Area Sales Manager CLM Equipment Company, Inc. Broussard, LA Sep 29, 2010 $125,000
Senior Area Sales Manager Pharmline, Inc. Florida, NY Jul 01, 2010 $120,000
District Sales Manager Metagenics, Inc. San Clemente, CA Oct 01, 2009 $120,000
Area Sales Manager Price Industries, Inc. Suwanee, GA Aug 16, 2016 $120,000
District Sales Manager Philips Lumileds Lighting Company LLC Emeryville, CA Oct 01, 2011 $120,000
Area Sales Manager Parbel of Florida, Inc. Miami, FL Sep 14, 2013 $100,000
District Sales Managers Continental Tire The Americas, LLC Brookline, MA May 12, 2014 $99,500 -
$141,278
Area Manager Travel Retail Americas, Sales Kering Eyewear USA, Inc. Miami, FL Jul 20, 2016 $95,597 -
$100,000
Area Sales Manager-South America Command Alkon Incorporated Hoover, AL Oct 01, 2012 $95,000
Area Sales Manager Parbel of Florida Inc. Miami, FL Aug 17, 2016 $94,554
Area Sales Manager Statistics & Control, Inc. West Des Moines, IA Oct 27, 2016 $93,500
Area Sales Manager-Giorgio Armani & Designer Fragrances Parbel of Florida, Inc. Miami, FL Sep 17, 2015 $92,700
Area Sales Manager-South America Command Alkon Birmingham, AL Sep 19, 2011 $91,500
District Sales Manager National Instruments Livonia, MI Jan 29, 2016 $76,461 -
$110,900
District Sales Manager TDK Corporation of America Greensboro, NC Apr 24, 2009 $76,440 -
$84,240
District Sales Manager Pinnacle Brokerage Firm Bellevue, WA Oct 01, 2010 $76,170
Area Sales Manager Danone Waters of America, Inc. White Plains, NY Oct 01, 2014 $75,400 -
$82,000
Area Sales Manager Estee Lauder Travel Retail Services, Inc. Miami, FL Oct 01, 2014 $75,000
Sales Area Manager Kettal North America, Inc. Coral Gables, FL Oct 01, 2011 $75,000
Area Sales Manager Parbel of Florida, Inc. Miami, FL Sep 21, 2013 $75,000
Area Sales Manager Danone Waters of America, Inc. White Plains, NY Oct 01, 2014 $75,000

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Top Skills for A District Sales Manager

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  1. Territory Sales
  2. Revenue Growth
  3. Product Knowledge
You can check out examples of real life uses of top skills on resumes here:
  • Take ownership of assigned territory sales planning and forecasting processes.
  • Leveraged well-honed business development strengths to identify business opportunities and areas for potential revenue growth, consistently increasing overall profitability.
  • Gained and utilized extensive product knowledge to provide client-focused solutions while consistently delivering profitable bottom line results.
  • Maintained effective communication and interface with key departments within the corporate office including customer service, manufacturing, accounting and marketing.
  • Worked closely with sales reps and team leaders at partner locations to increase market presence, sales and product distribution.

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Top District Sales Manager Employers

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