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DL Rogers Companies history
DL Rogers Companies company history timeline
The D.L. Rogers (DLR) organization was founded by Donald L. Rogers on March 1, 1967, when he opened his first SONIC Drive-In in
Don established the building blocks on which this company is based, and they are just as relevant today as they were in 1967.
Franchises appeared in Texas and Kansas, and, by 1972, there were 165 Sonic Drive-ins.
1973: Sonic becomes Sonic Systems of America and begins trading OTC.
A new advertising campaign, budgeted at only $5 million, could not reverse the decline, and by 1980 the company posted a net loss of almost $300,000.
Darrell took over the helm in 1983 upon Don's passing.
1983: New CEO Stephen Lynn sets out to unify the franchises.
A new franchise agreement in 1984, adopted by nearly 90 percent of the franchisees, provided the company with ascending royalties, beginning at one percent of gross sales and rising to three percent, depending on store volume.
1991: Sonic begins trading publicly again.
Sonic's growth continued into the 1990s. It went public again in 1991, raising $52 million in its initial public offering.
In 1993, Sonic's market value was estimated at $200 million.
In 1994, after more than a year of often bitter talks with franchisees, Sonic renegotiated its franchising contracts.
Average per-store sales were around $585,000 per year in 1995.
Sonic's equipment sales unit was sold off to Columbus, Ohio-based N. Wasserstrom & Sons, Inc. in February 1996.
Sonic Corp.'s revenues rose 18 percent in 1999 to $257.6 million.
By August 2000, the company had bought back $53 million of its stock and had authorized another $20 million for that purpose.
New store growth has always been steady at DLR, but the concept of growing by leaps and bounds came into play when DLR acquired six stores in Joplin, Missouri on January 1, 2007.
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DL Rogers Companies competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Cafe Enterprises | 1988 | $110.0M | 2,000 | - |
| CentraArchy Restaurants | 1983 | $48.0M | 750 | - |
| RPM Pizza | 1981 | $170.0M | 3,500 | 2 |
| Entertainment Consulting International | - | $12.0M | 73 | - |
| VICORP RESTAURANTS INC | - | $350.0M | 5,366 | - |
| Prandium, Inc. | 1986 | $500.0M | 8,167 | - |
| Grand Star LLC | 2000 | - | 3,500 | - |
| Restaurant Group | - | $1.4B | 21,500 | - |
| Restaurant Developers Corp. | - | $9.9M | 175 | - |
| EYM Group | 2008 | $34.0M | 7,500 | - |
DL Rogers Companies history FAQs
Zippia gives an in-depth look into the details of DL Rogers Companies, including salaries, political affiliations, employee data, and more, in order to inform job seekers about DL Rogers Companies. The employee data is based on information from people who have self-reported their past or current employments at DL Rogers Companies. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by DL Rogers Companies. The data presented on this page does not represent the view of DL Rogers Companies and its employees or that of Zippia.
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