DNA Response, Inc. equips brand marketers to maximize online retail sales and take back control of their presence by providing enhanced visibility into online marketplaces, optimized listings that increase revenue and reflect your branding, and controlled pricing that protects your value proposition and relieves downward pressure on your wholesale prices. As an e-commerce channel partner, DNA Response, Inc. (DNA) collaborates with leading brands to provide turn-key sales solutions and services, enabling product marketers to engage over 200 million potential customers in the world's largest online marketplaces. Backed by proprietary marketplace optimization and intelligence technologies, DNA is creating a new paradigm for how manufacturers engage their buying audiences online. E-commerce sales continue to grow at an aggressive rate in contrast to traditional retail channels. As the market shifts, consumer good brands face a problem that threatens their entire distribution models. By relying on wholesalers and distributors to bring products into online marketplaces, product marketers have lost control of their, pricing, product information, and branding. The loss of control over pricing creates downward pressure on wholesale prices as retail buyers find online marketplaces beating their prices. Offering marketers proprietary analytics tools including Multi-Channel Media Efficiency Ratio™ and Marketplaces Intelligence™, DNA Response enables companies to protect their prices and branding, measure the true efficiency of their media campaigns, produce incremental revenue by making products available to more customers, gain consumer insights, measure sales data on online marketplaces, and increase revenue by handing control back to the product companies. Our services are customized for each of our clients' products and brands to maximize the Return on Investment (ROI) for our clients. DNA operates on a performance based fee model thus sharing the risk and rewards with our clients. DNA is led and managed by industry veterans with business acumen in order management, e-commerce services and online marketing, and is backed by industry leading investment firms including Benaroya Investments, iSherpa Capital and successful angel investors. DNA is headquartered in Seattle, Washington with a wholly owned subsidiary in India and strategic partners in Korea and China.The average employee at DNA Response makes $61,477 per year. Pay at DNA Response is significantly lower than some of its highest paying competitors, like Apportable, FirstBest Systems, and Array Health, which pay $107,691, $85,688, and $73,785, respectively.DNA Response is a small internet company based in Seattle, WA with only 30 employees and an annual revenue of $900,000.
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The founders of DNA Response are Josh Nelson and Ranjit Mulgaonkar.
The key people at DNA Response are Josh Nelson and Ranjit Mulgaonkar.
Key people
Josh Nelson
Ranjit Mulgaonkar
DNA Response rankings
DNA Response is ranked #73 on the Best Internet companies to work for in Washington list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.
Zippia gives an in-depth look into the details of DNA Response, including salaries, political affiliations, employee data, and more, in order to inform job seekers about DNA Response. The employee data is based on information from people who have self-reported their past or current employments at DNA Response. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by DNA Response. The data presented on this page does not represent the view of DNA Response and its employees or that of Zippia.
DNA Response may also be known as or be related to DNA Response, DNA Response Inc and DNA Response, Inc.
