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1948: Verne Winchell opens his first doughnut shop in Temple City, California.
Winchell's concept proved to be a successful one, and in 1949 he opened two additional restaurants in Huntington Park and South Gate, California.
In 1950, Rosenberg launched the first Dunkin’ Donuts brick and mortar store in Quincy, Massachusetts.
Each year afterwards, two or three more outlets were added, and in 1953 the growing chain established its headquarters in the city of Alhambra, along with a facility to prepare doughnut mixes.
In 1955, two brothers-in -law, Harry Winouker and Bill Rosenberg, broke off their partnership, each to begin his own chain of coffee and doughnut shops.
1961: The company goes public on the over-the-counter market and expands eastward.
The year 1964 saw the chain expand into the Pacific Northwest and introduce the apple fritter, a doughnut-like treat which quickly proved popular with customers.
In 1966, the United Fruit Company courted the firm and made an offering to buy it for $19 million.
By 1967, sales stood at $7.8 million, and annual earnings were more than $1 million.
In 1968, the company, which now boasted a total of 255 outlets, merged with Denny's Restaurants, Inc. in a stock swap deal worth nearly $30 million.
In 1971, Winchell's bought out its franchisees and converted all units to company ownership; the following year, Verne Winchell was named chairman and CEO of Denny's.
By the end of the decade, some of the firm's locations had become unprofitable, and in 1980 it was announced that 150 of the 968 units then in operation would be closed.
1980: 150 stores are closed; Verne Winchell retires.
On the 31st of March 1987, Elie G. Saheb and associates acquired the Mister Donut Trade Mark rights for the United Kingdom and opened the first Mister Donut bakery and pilot shop in Fulham, London . Mr.
In the summer of 1987, four of the firm's board members resigned, and the end of the year saw the departures of president Carl Hass and CEO Donald L. Pierce, who also served as president of Denny's.
Slogan: ”Doughnuts & Coffee Since 1987”
1989: Shato Holdings, Ltd. buys Winchell's Donut Houses; 263 stores are sold to Pizza Hut.
In early 1990, the firm appointed a number of new executives, including a new president, Robert Galastro, who set about trying to improve Winchell's financial picture.
Return to Profitability in 1992
On May 10,1995, the Ramcar Group of Companies, one of the largest multinationals in the Philippines and the biggest battery manufacturer in Southeast Asia, acquired the master franchise through its subsidiary, Food Fest, Inc.
In 1997, Parker was replaced by former Baskin-Robbins vice-president Tom Dowling, reportedly because Shato executives wanted the firm to focus on retail stores rather than packaged and foodservice sales.
During 1998, Winchell's spent $9 million on new stores and $4 million on renovations to others.
The firm's "Warm 'N' Fresh" program, launched in 1999, was helping it reclaim lost ground as it battled new competitors such as supermarket bakeries and gourmet coffee shops.
In 2000, the firm announced it was abandoning the Winchell's World concept but would add 16 new stores in Los Angeles and was considering expansion to the Midwest and East.
These moves all came as Winchell's was celebrating its 50th anniversary and declaring a renewed commitment to the firm's core product line of doughnuts and coffee. It was also making plans to expand to 500 locations by 2000.
Although Winchell’s was purchased by Yum-Yum donuts in 2004, all of Winchell’s locations maintain their iconic brand and product.
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