DoubleVerify CEO and leadership

Mark brings over 20 years of digital marketing leadership to his role as CEO of Telaria. Previously, as CEO of eXelate, Mark expanded the company’s global data footprint to over 5 Billion consumers, grew its application ecosystem to include over 250 partners and launched its market leading enterprise data platform. In March of 2015, Mark successfully led the sale of eXelate to the Nielsen Company, the global leader in measurement and analytics, where he became an EVP, launching and leading the Nielsen Marketing Cloud.

Mark has been at the forefront of digital disruption since 1997 when he joined Modem Media Poppe Tyson, a pioneering digital ad agency and birthplace of the first banner ad. Following his agency tenure working for clients like IBM, Priceline and Standard & Poor’s, Mark was appointed President of WorldNow, which ushered over 300 TV stations into the digital age. He later helped newspapers evolve online as Chief Marketing Officer and Corporate EVP of MediaSpan, where he built its 1400+ affiliate local network.

Mark received his MBA from the University of Rochester’s Simon School of Business and a BS in Finance from Gannon University, where he was awarded the University’s Distinguished Young Alumnus Award as well as an Honorary Doctorate of Humane Letters (Phd.) In 2017 he was named as one of AdWeeks MarTech Superstars.

Nicola has served as DoubleVerify’s CFO since November 2017. Prior to DV, he was CFO of Penton (acquired by Informa PLC), an information services company, and held various finance positions at Downtown Music, Primedia and HBO. At DV, Nicola partners with all areas of the business to review, prioritize and fund investment initiatives, and works closely with management and the board to identify and complete M&A opportunities and optimize the company’s capital structure. Nicola received his M.B.A from Columbia Business School and his B.A. from Princeton University.

Andy is DoubleVerify’s Chief Legal Officer and has overall responsibility for legal and compliance matters. Prior to joining DV, he was Senior Vice President and General Counsel at Corporate Risk Holdings, which was the former parent company of leading global providers of risk and information services. Before joining Corporate Risk, Andy was a corporate attorney at Latham & Watkins LLP and Jones Day, LLP where his practice focused on mergers and acquisitions and financing transactions throughout the U.S., Europe, South America, and Asia. Mr. Grimmig earned his Juris Doctor from the Duke University School of Law and is a graduate of Florida State University.

Dan is responsible for the DoubleVerify brand globally and oversees all company and product marketing, and sales empowerment efforts. Prior to joining DV, Dan served as both COO and CMO at RhythmOne (acquired by Tremor), where he helped transform the company into a leading, independent programmatic platform for video and connected TV. Previously, Dan served as Executive Vice President of HNW Inc, a strategy consultancy focused on the financial services and luxury sectors. He brings over 20 years of senior operating, strategy and marketing experience to his role as CMO. Dan earned his B.S. from Georgetown University's School of Foreign Service and his M.B.A. from the Kellogg School of Management at Northwestern University.

Jack is responsible for DoubleVerify’s demand product suite, where he works to build and deliver solutions that help advertisers and agencies optimize media investments, manage brand equity risk and increase campaign and creative performance. Prior to joining DV, Jack served as Global Chief Product Officer, Investment at Group M, where he developed products and platforms that empowered teams to make better decisions about where to invest over $80 billion of media spend. Previously, Jack co-founded the machine learning company Solariat, which was acquired by Genesys. He brings over 25 years of experience in executive strategy, product and technology to his role as Chief Product Officer. Jack holds seven patents in AI and machine learning for signal detection in natural language and the prediction of consumer media consumption.

Doug is responsible for DoubleVerify’s global strategy and corporate development. He has over two decades of experience in successfully growing public and private companies in advertising technology, CTV/OTT video, digital measurement, data analytics and SaaS. Prior to joining DV, Doug was Chief Strategy Officer at Telaria, where he oversaw the successful merger with Rubicon Project and the acquisition of SpotX to form Magnite - the largest global, independent sell-side platform. Previously, Doug was Chief Operating Officer at eXelate (Deloitte’s 2014 fastest growing tech company in NYC), where he led the sale of the company to Nielsen. At Nielsen, Doug was Senior Vice President of Global Strategy and Corporate Development where he led strategic acquisitions in digital media and consumer measurement. Before eXelate, he was an entrepreneur and held various leadership positions at local digital media pioneer WorldNow. He began his career as an investment banker at Merrill Lynch. Doug earned his B.A. in accounting and economics from the University of Pennsylvania and his M.B.A. from Columbia University.

Eddleman was most recently Global Client Partner at Google, where she spearheaded global partnership and growth strategy for some of the company’s largest clients, including Procter & Gamble, Coca-Cola, McDonalds, General Motors, Ford and Fiat Chrysler. During her tenure, she partnered with product, engineering, research and legal teams to advocate on behalf of clients, leading to the development of mutually beneficial Joint Business Plans, while also garnering advertiser input that shaped Google’s product roadmap. Prior to Google, Eddleman led all of the centralized marketing for North America at Procter & Gamble, including media planning & buying, sports marketing, branded entertainment and retailer marketing, leading over 400 employees and 1,000-plus agency personnel.

Mark brings over 20 years of digital marketing leadership to his role as CEO of Telaria. Previously, as CEO of eXelate, Mark expanded the company’s global data footprint to over 5 Billion consumers, grew its application ecosystem to include over 250 partners and launched its market leading enterprise data platform. In March of 2015, Mark successfully led the sale of eXelate to the Nielsen Company, the global leader in measurement and analytics, where he became an EVP, launching and leading the Nielsen Marketing Cloud.

Mark has been at the forefront of digital disruption since 1997 when he joined Modem Media Poppe Tyson, a pioneering digital ad agency and birthplace of the first banner ad. Following his agency tenure working for clients like IBM, Priceline and Standard & Poor’s, Mark was appointed President of WorldNow, which ushered over 300 TV stations into the digital age. He later helped newspapers evolve online as Chief Marketing Officer and Corporate EVP of MediaSpan, where he built its 1400+ affiliate local network.

Mark received his MBA from the University of Rochester’s Simon School of Business and a BS in Finance from Gannon University, where he was awarded the University’s Distinguished Young Alumnus Award as well as an Honorary Doctorate of Humane Letters (Phd.) In 2017 he was named as one of AdWeeks MarTech Superstars.