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Driscoll's Overview

Driscoll's is a California-based seller of fresh strawberries and other berries. It is a fourth-generation family business that has been in the Reiter and Driscoll families since the late 1800s. In 2017, it controlled roughly one-third of the $6 billion U.S. berry market.
The staff at Driscoll's come from unusually diverse demographic backgrounds. The company is 38.4% female and 43.9% ethnic minorities. Despite its diversity in other areas, Driscoll's employees are noticeably lacking in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 70.0%. Employees seem to enjoy working in an otherwise diverse workplace that is dominated by members of the Democratic Party. Driscoll's has great employee retention with staff members usually staying with the company for 3.8 years. The average employee at Driscoll's makes $42,298 per year. In comparison, some of its highest paying competitors, like CSS Industries, Hartung Brothers, and Brady, pay $55,094, $53,473, and $47,173, respectively.
Based in California, Driscoll's is a key player in the manufacturing industry with 1,596 employees and an annual revenue of $378.0M.

The Organization’s Mission

To grow the finest berries in the world.


Food Products





Founded in



Watsonville, CA


Organization Type


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The Team At Driscoll's

Key People
  • Dick Driscoll (founders)
  • Ed Reiter (founders)
  • Miles Reiter (ceo)

The Culture At Driscoll's

Information provided by the company
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Driscoll's Rankings

Driscoll's is ranked #7 on the Best Manufacturing Companies to Work For in California list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Driscoll's Salaries

How much does Driscoll's pay?
The national average salary for a Driscoll's employee in the United States is $42,298 per year. Employees in the top 10 percent can make over $83,000 per year, while employees at the bottom 10 percent earn less than $21,000 per year.
Salary Score
Average Employee Earnings

Driscoll's Salaries By Job Title

The average employee at Driscoll's earns a yearly salary of $42,298 per year, but different jobs can earn drastically different salaries. Some of the positions that earn high wages at Driscoll's include pediatric cardiologist, senior network engineer, build-release engineer, and senior database administrator. A typical pediatric cardiologist salary at Driscoll's is $234,438 per year. Some of the other roles at Driscoll's are irrigation system installer and irrigation worker. A worker with the title irrigation system installer at Driscoll's earns an average salary of $22,673 per year.
Job Title
Average Salarydesc
Pediatric Cardiologist
Salary Range184k - 297k$234k$234,438
Senior Network Engineer
Salary Range99k - 121k$110k$109,978
Build-Release Engineer
Salary Range96k - 112k$104k$104,186
Senior Database Administrator
Salary Range93k - 114k$103k$103,389
Business Objects Developer
Salary Range82k - 99k$90k$90,182
Research Manager
Salary Range74k - 93k$83k$83,454
Account Auditor
Salary Range75k - 92k$83k$83,453
Web Developer
Salary Range72k - 91k$82k$81,722
SQL Database Administrator
Salary Range73k - 88k$81k$80,747
Business Analyst
Salary Range66k - 91k$78k$78,353

Driscoll's Careers

On average, employees at Driscoll's stay with the company for 3.8 years. Employees most commonly join Driscoll's after leaving Wipro. When they leave Driscoll's, they most frequently get their next job at T-Mobile US.

Average Length of Employment

3.8 years

Top Employers Before Driscoll's

7.8 %
6.8 %
6.8 %

Top Employers After Driscoll's

Driscoll's Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Driscoll's Employees Education

Of the 1,596 employees at Driscoll's, 10.0% attended Brigham Young University. Employees at Driscoll's most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Driscoll's Employee Political Affiliation

Driscoll's employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a Driscoll's employee was by John Driscoll. John Driscoll donated $163,050 to the Democratic Party.

Employee Political Donations

NameascdescJob TitleascdescPartyascdescDonationascdesc
John DriscollAttorney
John Driscoll
Democratic Party
Democratic Party
$163,050Democratic Party
Catherine RedlichAttorney
Catherine Redlich
Democratic Party
Democratic Party
$26,700Democratic Party
Christopher QuinnAttorney
Christopher Quinn
Democratic Party
Democratic Party
$14,151Democratic Party
Miles ReiterPresident
Miles Reiter
Democratic Party
Democratic Party
$12,200Democratic Party
Patrick DriscollLegal Assistant
Patrick Driscoll
Legal Assistant
Legal Assistant
Democratic Party
Democratic Party
$7,000Democratic Party
Thomas BrienSenior Executive
Thomas Brien
Senior Executive
Senior Executive
Democratic Party
Democratic Party
$6,750Democratic Party
Frank DriscollRetired
Frank Driscoll
Republican Party
Republican Party
$6,000Republican Party
Tom BrienAttorney
Tom Brien
Democratic Party
Democratic Party
$5,400Democratic Party
Dale DriscollManufacturer's Representative
Dale Driscoll
Manufacturer's Representative
Manufacturer's Representative
Republican Party
Republican Party
$4,500Republican Party
Jesse CarneyLegal Assistant
Jesse Carney
Legal Assistant
Legal Assistant
Democratic Party
Democratic Party
$4,400Democratic Party
Show More

Driscoll's Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


Organization type


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Driscoll's Competitors

Competitors of Driscoll's include CSS Industries, Hartung Brothers, and Brady. The wages at CSS Industries average higher than the other similar companies, where the median salary is $55,094 per year. Employees at Hartung Brothers earn an average of $53,473 per year, and the employees at Brady earn an average salary of $47,173 per year.
Average Salarydesc

CSS Industries

Salary Range36k - 84k$55k$55,094
Hartung Brothers
Salary Range37k - 75k$53k$53,473
Salary Range31k - 70k$47k$47,173


Salary Range32k - 59k$44k$43,916
Ginsberg's Foods
Salary Range30k - 56k$41k$41,438
Standlee Premium Western Forage
Salary Range30k - 55k$41k$41,271
Rader Co
Salary Range29k - 57k$41k$41,194

Western Nevada Supply

Salary Range32k - 52k$41k$41,136


Salary Range28k - 58k$41k$40,867
Helena Chemical
Salary Range30k - 54k$41k$40,614

Frequently Asked Questions about Driscoll's

When was Driscoll's founded?

Driscoll's was founded in 1904.

How many Employees does Driscoll's have?

Driscoll's has 1,596 employees.

How much money does Driscoll's make?

Driscoll's generates $378.0M in revenue.

What industry is Driscoll's in?

Driscoll's is in the food products industry.

What is Driscoll's's mission?

Driscoll's's mission statement is "To grow the finest berries in the world."

What type of company is Driscoll's?

Driscoll's is a private company.

Who are Driscoll's's competitors?

Driscoll's competitors include The Reynolds Company, Hartung Brothers, Ginsberg's Foods, Bennett Packaging of Kansas City, Boyd Company, Trace, Rader Co, Standlee Premium Western Forage, Cherryfield Foods, Blevins, Western Nevada Supply, Hermann Companies, Gargiulo, Brady, Burrows Co, Lightning, CSS Industries, AFI, Helena Chemical, Continental Studios.

Who works at Driscoll's?

Dick Driscoll (founders)

Ed Reiter (founders)

Miles Reiter (ceo)

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Updated July 8, 2021

Zippia gives an in-depth look into the details of Driscoll's, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Driscoll's. The employee data is based on information from people who have self-reported their past or current employments at Driscoll's. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Driscoll's and its employees or that of Zippia.

Driscoll's may also be known as or be related to DRISCOLL STRAWBERRY ASSOCIATES INC, Driscoll Strawberry Associates Inc, Driscoll's and Driscoll's, Inc.