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E-business manager skills for your resume and career
15 e-business manager skills for your resume and career
1. Digital Marketing
- Managed digital marketing activities - Search, Display, etc., to generate cost effective leads and policy production.
- Gained executive buy-in and devised/implemented comprehensive digital marketing program.
2. E-Business
- Directed global innovative e-business projects - strategic business case development, project selection, piloting, and implementation.
- Developed project management and product sales approach with e-business tools to develop the go-to-market strategy.
3. SEO
- Applied marketing principles of exposure as well as SEO strategies to enhance exposure to aforementioned storefront.
- Researched, wrote and implemented site wide SEO strategy.
4. Customer Service
Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.
- Work closely with Customer Service, Production Planning and Purchasing departments on the development and implementation of business applications.
- Developed a global Customer Service Web Portal resulting in improved customer satisfaction and increased Service Contract sales.
5. Online Sales
- Major responsibilities included analyzing and reporting daily online sales for all divisions.
- Integrated call center sales and online sales reporting for conversion optimization and website improvement.
6. KPI
- Developed KPI Dashboard Reports using the Dashboard Manager in order to provide consistent, real-time snapshot of various departments.
- Implemented cascading KPI tracking tools for site, value stream, and shop floor work cells.
7. B2C
The term business-to-consumer (B2C) refers to the process of selling services and products directly between a business and consumers and the organizations that follow this format of selling are referred to as B2C companies. This format enables companies to sell products directly to the consumer and bypassing third-party retailers, wholesalers, and other middlemen.
- Owned success of all web properties, involving 9 diverse brands including B2B and B2C.
- Executed B2C email campaigns to upgrade services and generate additional business from existing customers.
8. Email Campaigns
Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.
- Created and implemented targeted email campaigns that generated an 81% increase in the electronic transmission of invoices to customers.
- Designed email marketing platform and created new email campaigns keeping over 300,000 clients engaged.
9. Database
A database is a collection of data and information which makes it easy to view, access, and manage. Databases save a lot of time and can store huge amounts of data. Databases make sorting data easier and stores it in certain fields which narrows the searching criteria. A database usually contains tables, graphs, and columns to display data.
- Project Manager of database architecture, construction, consolidation, development and implementation.
- Developed and managed a Reservations database.
10. Customer Feedback
Customer feedback is the information, insight provided by a customer orally, in writing, or online form about their experiences with a company's product or services. Customer feedback is aimed to convey certain facts that the customers face when using the manufacturer's products, and in turn help the product, customer, and marketing teams understand where there is room for improvement. It may be positive, negative, or neutral, but it is very important for the growth of a business.
- Monitored and responded to customer feedback during testing and post-implementation phases.
- Improved website using analytics, customer feedback and competitive research.
11. Infrastructure
Infrastructure includes the organizational and physical structures needed to run an area or a society smoothly. It is a group of basic facilities required for any society or firm to run sustainably and efficiently. The infrastructural system is a high investing area and helps majorly in flourishing the economy and prosperity of a country. It is an underlying system needed for ensuring the safety and comfort of the public and to run a country smoothly. All the tasks needed to be performed for a flourishing economy and a happy and healthy public are included in infrastructure.
- Led successful migration of 200+ B2B connections into new system infrastructure to support company merger/acquisition.
- Administered and maintained the network infrastructure for the organization.
12. Content Management System
- Developed and allocated resources to build a content management system resulting in a cost savings of $2 million.
- Lead the migration of legacy content management systems to new platform while minimizing customer impact and business performance.
13. Corporate Web Site
- Developed and maintained the corporate web site and leading web initiatives throughout the company.
14. Business Development
Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.
- Support the Business Development Manager during pre-sales qualification and definition and manage the implementation of the customer solutions.
- Worked directly with business development, both new and used sales managers to create our electronic strategy plan.
15. SQL Server
- Designed and developed a SQL Server-based data warehouse transforming AS/400 DB2 data for management reporting and OLAP cube creation.
- Company and product data was stored in MS SQL server where Full-Text searching was utilized.
What skills help E-Business Managers find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on e-business manager resumes?
Hagit Weihs Ph.D.
Associate Professor of Accounting in the Brandeis International Business School and the Undergraduate Advising Head to the Business Program, Brandeis University
What e-business manager skills would you recommend for someone trying to advance their career?
Professor of Finance, Sanders Chair in Business, Indiana University Southeast
What technical skills for an e-business manager stand out to employers?
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.
What soft skills should all e-business managers possess?
Bernie Cerasaro
Assistant Teaching Professor, Pennsylvania State University - Greater Allegheny
As a former recruiter for Xerox Corporation, I looked for problem-solving, decision-making, and time management skills. Problem-solving supports creativity allowing workers to evaluate and prioritize options to determine the best solution. Much time and money can be wasted in selecting the wrong option.
Proper decision-making allows companies to quickly react to internal problems, customer concerns, changing market trends, and the use of ever-advancing technology in the workplace. The increased use of empowerment in the workplace, which has been enhanced due to the pandemic, has allowed employees to make more decisions, which requires strong decision-making capability. In addition, the pandemic has caused many businesses to use alternate work structures such as working from home, leading to less direct supervision. Consequently, employers are looking for people who are self-motivated, self-directed, and who employ good time management skills.
Teamwork is one of the most commonly required skills in the work environment. The ability to work together is essential. Due to downsizing, there are fewer managers within companies. Since few individuals possess all the knowledge and skills needed, teamwork has become essential. Getting along and working together to achieve objectives and meet deliverables is critical to project completion. Managers are also looking to teams to provide a greater range of ideas and innovation. Teams can also motivate each other for the timely completion of tasks.
Conflict management enhances decision-making abilities and increases creativity which produces innovative solutions for ongoing problems. The ability to handle conflict productively helps solve problems resulting in demoralization, absenteeism, and turnover. Productive resolution of such problems leads to increased trust and increased employee involvement.
For those aspiring to management positions, leadership is key. Leaders need to promote the company's mission and vision among their subordinates. They need to influence employees to achieve goals by motivating them, resulting in a higher level of performance. This type of leadership is paramount in today's marketplace for company advancement, expansion, and survival.
Other important soft skills include verbal and written communication, persuasive skills, negotiation, and listening skills. Communication is vital to company performance. The ability of company personnel to communicate clearly, succinctly, and accurately will increase productivity. Good communication requires being observant of both verbal and nonverbal signals.
Persuasion and negotiation, two other soft skills, require good listening skills. In today's work environment, employees are no longer subject to a hierarchical structure, a structure of non-questioning of their manager's requests. This requires managers to be more persuasive. Negotiation is practiced by all of us on a day-to-day basis, and more so in business. Strong negotiation skills are essential internally (managers and employees) and externally (sales negotiations, contract negotiations, etc.).
We often forget the skill of listening, as most of us prefer to talk rather than listen. However, it is essential to understand what your company and customers want. This is not just "hearing" but actually practicing listening skills by asking questions, confirming content heard, and providing feedback. Listening requires effort; it requires concentration and attention to what is being said.
What hard/technical skills are most important for e-business managers?
Bernie Cerasaro
Assistant Teaching Professor, Pennsylvania State University - Greater Allegheny
List of e-business manager skills to add to your resume

The most important skills for an e-business manager resume and required skills for an e-business manager to have include:
- Digital Marketing
- E-Business
- SEO
- Customer Service
- Online Sales
- KPI
- B2C
- Email Campaigns
- Database
- Customer Feedback
- Infrastructure
- Content Management System
- Corporate Web Site
- Business Development
- SQL Server
- Business Processes
- ERP
- EDI
- E-Commerce Business
- Process Improvement
- Cost Savings
- Internet Sales
- Google Adwords
- Direct Reports
- HTML
- Windows
- SEM
- SharePoint
- Web Application
- Website Design
- QA
Updated January 8, 2025