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E-commerce analyst skills for your resume and career

Updated January 8, 2025
6 min read
Quoted experts
Jennifer Coupland,
Jason Caudill Ph.D.
Below we've compiled a list of the most critical e-commerce analyst skills. We ranked the top skills for e-commerce analysts based on the percentage of resumes they appeared on. For example, 15.1% of e-commerce analyst resumes contained digital marketing as a skill. Continue reading to find out what skills an e-commerce analyst needs to be successful in the workplace.

15 e-commerce analyst skills for your resume and career

1. Digital Marketing

Here's how e-commerce analysts use digital marketing:
  • Partner directly with the Social and Digital Marketing teams to create strategic product campaigns targeted around seasonal merchandise and the brand.
  • Conducted market research to evaluate pricing, financial targets, effectiveness of digital marketing campaigns, and on-site product presentation.

2. Google Analytics

Here's how e-commerce analysts use google analytics:
  • Implemented, managed and monitored a Google Analytics application to analyze online traffic trends and generated reports for targeted marketing campaigns.
  • Reported site activity and maintained efficiency via Google Analytics.

3. ECommerce

Here's how e-commerce analysts use ecommerce:
  • Developed various key performance metrics for all ecommerce activities.
  • Work with the internal Development team on defining and testing custom solutions as related to the ecommerce system.

4. Data Analysis

Here's how e-commerce analysts use data analysis:
  • Aided with data analysis for labor optimization and productivity modeling for peak and non-peak operating seasons to maximize guest satisfaction.
  • Managed electronic discovery productions and prepared data analysis reports and documentation.

5. B Testing

Here's how e-commerce analysts use b testing:
  • Performed A/B testing to evaluate user interactions for design improvements, resulting in increased conversion rates and additional revenue opportunities.
  • Used A/B testing data to compare emails using different layouts, formats, and copy to see which was most effective.

6. KPIs

Here's how e-commerce analysts use kpis:
  • Determined relevant KPIs for affiliate marketing campaign.
  • Defined, tracked, interpreted, and delivered KPIs for 6 E-Commerce sites.

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7. SEO

Here's how e-commerce analysts use seo:
  • Assisted with managing data entry, SEO, path-to-purchase templates, navigation, 301 redirects and testing.
  • Monitor overall SEO program success with regards to ranking, indexed pages and back links.

8. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how e-commerce analysts use a/b:
  • Performed A/B tests, reporting/analysis standards.
  • Managed all landing page A/B and multivariate testing using Monetate.

9. Java

Java is a widely-known programming language that was invented in 1995 and is owned by Oracle. It is a server-side language that was created to let app developers "write once, run anywhere". It is easy and simple to learn and use and is powerful, fast, and secure. This object-oriented programming language lets the code be reused that automatically lowers the development cost. Java is specially used for android apps, web and application servers, games, database connections, etc. This programming language is closely related to C++ making it easier for the users to switch between the two.

Here's how e-commerce analysts use java:
  • Managed the design of a Java interface for an order fulfillment and CRM system in 40 global markets.
  • Conduct code installs for Java and Apache configuration applications on Unix based servers as well as hardware support

10. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how e-commerce analysts use crm:
  • Developed and implement procedures for collaborating tasks and CRM capabilities within the department through customizing Microsoft Outlook.
  • Led a team of 6 people testing and implementing the Internet Sales and Service component of SAP CRM for North Asia.

11. User Stories

Here's how e-commerce analysts use user stories:
  • Reviewed product backlog user stories with Business and internal team to determine business value and prioritize sprint planning with story points.
  • Work with IT teams using agile development as the business contributor to User stories.

12. Business Stakeholders

Here's how e-commerce analysts use business stakeholders:
  • Coordinated product planning, development, and implementation with business stakeholders.
  • Coordinated product planning, execution, and launch with business stakeholders.

13. HTML

Here's how e-commerce analysts use html:
  • Used HTML prototypes for users to explain the intended systems Interface design and sign-off documents.
  • Utilize HTML, web browsers and developer tools, MS Office applications.

14. UAT

UAT stands for user acceptance testing, and it is the last phase in the software testing process that determines whether the software is fit for the purpose it was built or not. UAT checks two main things; whether the software fulfills the business requirements and can it be used by the end-users. It is the final and most critical step in the testing stages and it determines whether the software should be introduced in the market or not.

Here's how e-commerce analysts use uat:
  • Performed functional, module level, integration, end-to-end, performance and User Acceptance Testing (UAT).
  • Performed analysis & design, and guided developers through UAT, Deployment, and Post-Implementation.

15. User Acceptance

Here's how e-commerce analysts use user acceptance:
  • Developed and maintained project documentation to solution requirement specifications, test plans, test results, and user acceptance test results/approvals.
  • Coordinated user acceptance testing sessions.
top-skills

What skills help E-Commerce Analysts find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What e-commerce analyst skills would you recommend for someone trying to advance their career?

Jennifer Coupland

Clinical Professor of Marketing, Pennsylvania State University

Anticipate what is needed and demonstrate your worth.

What hard/technical skills are most important for e-commerce analysts?

Jason Caudill Ph.D.

Professor of Business, King University

The number one technical skill for today's professionals is the ability to learn new systems. Regardless of expertise in a particular platform, there are going to be updates and changes, and different companies will likely be on different major platforms to perform the same functions. A strong foundation of technical skills in communications software, spreadsheets, and cloud applications will give someone the foundation they need to function in most modern workplaces, but the real skill is being able to translate that understanding of the architecture to multiple platforms so they can manage change.
Do you want to know more?
Read more about what experts have to say about e-commerce analyst

List of e-commerce analyst skills to add to your resume

E-commerce analyst skills

The most important skills for an e-commerce analyst resume and required skills for an e-commerce analyst to have include:

  • Digital Marketing
  • Google Analytics
  • ECommerce
  • Data Analysis
  • B Testing
  • KPIs
  • SEO
  • A/B
  • Java
  • CRM
  • User Stories
  • Business Stakeholders
  • HTML
  • UAT
  • User Acceptance
  • SQL Server
  • Technical Support
  • ROI
  • User Experience
  • QA
  • Online Sales
  • Test Cases
  • Omniture
  • Visio
  • SME
  • B2C
  • ERP
  • EDI Transactions
  • Scrum
  • Conversion Rates
  • Business Processes
  • XML
  • Windows
  • Business Rules
  • End Testing
  • Functional Specifications
  • Content Creation
  • Affiliate Marketing
  • Toad
  • Subject Matter Experts
  • PPC
  • Unix
  • Party Vendors
  • JAD
  • Sales Data
  • Production Data

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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