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Job outlook for e-commerce analysts in the United States
Are e-commerce analyst jobs in demand?
E-commerce analyst job and salary trends over time
E-commerce analyst jobs over time
E-commerce analyst job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 580 | 0.00% |
| 2020 | 554 | 0.00% |
| 2019 | 536 | 0.00% |
| 2018 | 516 | 0.00% |
| 2017 | 497 | 0.00% |
Average e-commerce analyst salary over time
E-commerce analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $70,301 | $33.80 | +2.8% |
| 2024 | $68,376 | $32.87 | +2.0% |
| 2023 | $67,053 | $32.24 | +1.4% |
| 2022 | $66,123 | $31.79 | +1.4% |
| 2021 | $65,225 | $31.36 | +0.0% |
E-commerce analyst jobs by state
Most common states for e-commerce analysts
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 675 | 97% |
| 2 | Virginia | 8,470,020 | 1,669 | 20% |
| 3 | Delaware | 961,939 | 174 | 18% |
| 4 | Massachusetts | 6,859,819 | 998 | 15% |
| 5 | Maryland | 6,052,177 | 882 | 15% |
| 6 | Colorado | 5,607,154 | 615 | 11% |
| 7 | Oregon | 4,142,776 | 449 | 11% |
| 8 | Alaska | 739,795 | 82 | 11% |
| 9 | Minnesota | 5,576,606 | 566 | 10% |
| 10 | Rhode Island | 1,059,639 | 104 | 10% |
| 11 | Illinois | 12,802,023 | 1,138 | 9% |
| 12 | Georgia | 10,429,379 | 897 | 9% |
| 13 | North Carolina | 10,273,419 | 879 | 9% |
| 14 | New Jersey | 9,005,644 | 785 | 9% |
| 15 | Washington | 7,405,743 | 654 | 9% |
| 16 | Arizona | 7,016,270 | 603 | 9% |
| 17 | Nebraska | 1,920,076 | 181 | 9% |
| 18 | Hawaii | 1,427,538 | 125 | 9% |
| 19 | Vermont | 623,657 | 56 | 9% |
| 20 | Wyoming | 579,315 | 55 | 9% |
Most common cities for e-commerce analysts
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Rohnert Park | 1 | 2% | $80,482 |
| 2 | Carson | 1 | 1% | $70,763 |
| 3 | Mobile | 1 | 1% | $69,145 |
| 4 | Boston | 3 | 0% | $82,544 |
| 5 | Denver | 1 | 0% | $72,964 |
| 6 | Miami | 1 | 0% | $60,349 |
| 7 | Plano | 1 | 0% | $73,304 |
| 8 | Washington | 1 | 0% | $98,479 |
E-Commerce Analyst job outlook: Expert opinions
Our panel of e-commerce analyst experts
UMass Lowell
Merrimack College
University of Washington
University of Southern Maine
Western Kentucky University
John Jay College of Criminal Justice of the City University of New York
University of California, Santa Cruz
Siena College
University of Central Arkansas
University of Minnesota - Twin Cities
Drexel University
Molloy College
Carthage College
Wake Forest University
Michael Ciuchta Ph.D.
Associate Professor, Program Coordinator, Masters of Science in EntrepreneurshipUMass Lowell
Department of Marketing, Entrepreneurship & Innovation
What E-Commerce Analyst skills would you recommend for someone trying to advance their career?
Michael Ciuchta Ph.D.: Obviously we are seeing a tremendous increase in AI and other digital technologies. These will become a more crucial skill set for many careers going forward. But I wouldn't downplay the role of what are traditionally seen as soft skills like empathy, communications, and judgment. Not only can these distinguish you from robots but from your human competitors as well.
What will help E-Commerce Analysts increase their earning potential?
Michael Ciuchta Ph.D.: If all you want is the highest potential starting salary, then you should aim for careers that offer them. But that is a shortsighted way to view things. For example, many careers that have tournament-like pay structures (think entertainment) often have very low starting salaries but the so-called winners enjoy outsized financial gains. If you are thinking about a more traditional career, I think it's important to make sure you are more valuable to your employer than they are to you. This means you have to market yourself, both to your current employer as well as to potential ones. Of course, this approach may not be for everyone and maximizing your salary potential is only one thing you should be considering when assessing job and career opportunities.
What E-Commerce Analyst skills would you recommend for someone trying to advance their career?
Dr. Swagata Banerjee PhD: Digital literacy: As technology continues to evolve, proficiency in digital tools and platforms will become increasingly essential. Adaptability: The ability to quickly learn new skills and adapt to changing circumstances will be crucial in a rapidly evolving industry landscape. Data literacy: Understanding and analyzing data will become more important for making informed decisions and optimizing strategies. Interdisciplinary skills: The ability to work across different disciplines and collaborate effectively with diverse teams will be highly valued. Emotional intelligence: Soft skills such as empathy, communication, and teamwork will continue to be in demand as workplaces become more interconnected and dynamic.
What E-Commerce Analyst skills would you recommend for someone trying to advance their career?
Adam Roth: I recommend that students start by identifying a specific skill in demand within your field, such as data analysis or social media marketing, and focus on developing expertise in that area. Research salary ranges and living costs in particular areas where you’re interested in working to ensure your compensation aligns with the local market. Always negotiate a salary and consider other aspects of the offer, such as funds for continuing education, technology and more. Continuing to network and establish demand for your services is essential; attend industry events, join professional associations, and engage with professionals in your field. Never miss an opportunity to reach out to and check in with your professional contacts. Pursue additional learning opportunities and education, such as certifications or advanced degrees, to provide a competitive advantage and increase your earning potential over time.
What general advice would you give to an E-Commerce Analyst?
Bradley Andrew Ph.D.: So-called soft skills are still in demand by employers, based on recent surveys, because a smaller percentage of graduates possess them. These include:
Showing up and on time;
Having a strong work ethic;
Critical thinking skills
Social skills, including the ability to get along well with people, motivate and encourage them, and leadership skills. Also be able to schmooze with clients over dinner or drinks, or just in your office. A personal touch and connection is something software can’t provide.
Creativity—Apple products, for example, appeal to many people because of their combination of form and function.
The ability to work AI in order to increase one’s productivity will become more important over the next 5 years.
What will help E-Commerce Analysts increase their earning potential?
Bradley Andrew Ph.D.: Once you have your first job, ask about or determine the 20% of your supervisor’s job that they hate and start doing that for them. They will love you for it and it will quickly get you recognition. You’ll also be well on your way to learning your boss’s job. Continue doing this as you progress in your career (Kudos to Theo Epstein, former GM for the Red Sox, for this recommendation)
No matter the task you’re given, do it to the absolute best of your abilities. In the professional world, you may often be given menial tasks or tasks that you don’t believe are part of your job description. Doing those tasks to the absolute best of your ability leads to increased trust, recognition and responsibility and will put you “above class.” If asked, the coffee you bring should be the best your boss has ever had. You never know who’s watching.
Don’t expect credit and don’t ask for credit when things go right; give the credit to others.
What general advice would you give to an E-Commerce Analyst?
Melissa Zimdars: To remember that you're going to learn a lot on the job and that failure is part of the learning process. It's okay to ask questions and to not know things, but you must be willing to take feedback, adjust, and grow.
What will help E-Commerce Analysts increase their earning potential?
Melissa Zimdars: Recognize that your first career opportunity won't be your last. If the job you land after college does not have opportunities for growth or advancement, it's imperative that you keep an eye out for them elsewhere as you continue to gain experience in your field.
What will help E-Commerce Analysts increase their earning potential?
Victor Menaldo: Develop oral communication skills that allow you to speak in an articulate manner and organize your thoughts to signal your competence, knowledge, work ethic, and willingness to keep learning and improving.
Tove Rasmussen
LecturerUniversity of Southern Maine
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to an E-Commerce Analyst?
Tove Rasmussen: Tove Rasmussen advises graduates beginning their career in the field to...
What E-Commerce Analyst skills would you recommend for someone trying to advance their career?
Tove Rasmussen: Tove Rasmussen believes that the skills that will become more important and prevalent in the field in the next 3-5 years are...
What E-Commerce Analyst skills would you recommend for someone trying to advance their career?
Timothy Rich PhD: Think about the types of jobs that interest you and the skills necessary for those jobs early. So many students start thinking about post-graduation life spring their senior year, when it should be an incremental process much earlier. Another pieces of advice would be to talk to faculty and alum about your interests, find internship or research opportunities when possible, and try to figure out early your strengths and weaknesses. It's easy for students, especially high performing ones, to not fully consider what their weaknesses are. I encourage students to jot down what they see as their skills too and to share them with others. It helps them to identify what's a common skill versus something that might make them stick out.
Professor Shonna Trinch Ph.D.
ProfessorJohn Jay College of Criminal Justice of the City University of New York
Ethnic, Cultural Minority, Gender, And Group Studies
What general advice would you give to an E-Commerce Analyst?
Professor Shonna Trinch Ph.D.: Being able to negotiate a salary is also a skill that students need to learn and one that is rarely taught in college. Students need to be able to ask for more than they are offered, but also take jobs at entry levels, prove themselves and then ask for an increase in pay six months into the job after they have shown that they are doing the work and achieving their goals.
What will help E-Commerce Analysts increase their earning potential?
Professor Shonna Trinch Ph.D.: My advice to anyone graduating in any field is to think about the skills they have acquired in college and to represent them well on their resume. If students have been trained in quantitative or qualitative research methods, they should be able to talk cogently about the types of analysis they can do for businesses, policymakers and the like. They should also be open to any field when they are first starting out. Today, businesses are interested in Diversity, Equity and Inclusion, and because many of these programs are not perfect, well-trained students in Ethnic, Gender And Minority Studies--as well as related fields like Cultural Anthropology-- are well positioned to take entry level jobs and critically analyze programs and implement them in justice-oriented ways.
What general advice would you give to an E-Commerce Analyst?
Stephanie Lain Ph.D.: Look for a unionized job, preferably in a large institution where there is room for job growth. For students trained in linguistics, there are also often opportunities to work in tech, so this might be something to explore.
What E-Commerce Analyst skills would you recommend for someone trying to advance their career?
Stephanie Lain Ph.D.: I would advise graduates to be open to considering jobs in lots of different fields. The skills acquired through their major- such as problem-solving, critical thinking, and writing- are ones that transfer well to a variety of situations.
What will help E-Commerce Analysts increase their earning potential?
Stephanie Lain Ph.D.: The most important skills in my view are flexibility in thinking- the ability to apply knowledge to new situations- and the so-called "soft skills", being able to work with people face-to-face. This is a skill that has somewhat been lost with the advent of Zoom and rise of AI technologies but it is very important in building human connection.
What E-Commerce Analyst skills would you recommend for someone trying to advance their career?
Sunita Goel PhD: Great. Will send you the responses soon. Please let me know the latest deadline by which you need them.
What general advice would you give to an E-Commerce Analyst?
Dr. Ron Duggins: A finished degree or certificate does not mean it is time to stop learning, in fact, the learning is only beginning in terms of career development. While experience and hard skills are important, most hiring of young workers is done based upon their character, which includes attitude and mindset, and their potential to learn what they need once they get into the new role. As one enters their early career, entering into an organization with the attitude and mindset of a learner is key. I heard a colleague say 'plan tight, but hang loose' and this applies to starting your career. It is good to have plans and ideas, but be sure to be flexible or loose in working out the plan and be open to pathways, knowledge, and experience that is unexpected. Another piece of advice I am finding more helpful all the time is to remember that most early jobs are not permanent and one is not locking themselves into a career forever. In my career coaching and advising students I see a good deal of worry that the student and young professionals will make a wrong decision that will mess up their lives. If one takes an early job that ends up not to be a fit then that is not a life crashing mistake or problem, that is learning and refining. A third piece of general advice is to bring your passion to the job, don't expect the job to be the source of passion. This does not mean that you should not look for a job in an industry or area that is interesting or exciting for you, but the most successful workers are those that can find a reason to be passionate in their work in just about any situation.
What general advice would you give to an E-Commerce Analyst?
Dr. Paige Novak P.E. (Minnesota), BCEE: Ask questions, stay curious and open minded, take opportunities to learn and develop new skills.
What E-Commerce Analyst skills would you recommend for someone trying to advance their career?
Mark Stehr PhD: At the start of your career, it's very important to land a role where you learn a lot and find good mentors. The additional skills will pay dividends as your career progresses.
What will help E-Commerce Analysts increase their earning potential?
Michael Rosino PhD: One thing that I always emphasize to students is to confidently craft your story when applying for jobs and preparing materials. While it may feel uncomfortable to come off as confident, it is important not to downplay your skills and experience. So, my advice is to think deeply about why you would be a good fit for each job and to highlight the concrete skills and experiences you have gained - especially in terms of topical background, technical acumen with specific software or methodologies or research/writing skills. Secondly, I suggest looking at which fields are in high demand. While it is not always possible because people may have geographic constraints, considering as many wide opportunities in all kinds of places can also be beneficial. Two other pieces of advice which may be more relevant to those a bit further on would be to negotiate when you are offered a mid-level or professional job and to ask for benefits and salary and to consider going back to gain additional education such as a Master's degree to qualify for higher-paying and more prestigious jobs.
What will help E-Commerce Analysts increase their earning potential?
Mary Rodena-Krasan Ph.D.: A degree in German Studies is extraordinarily flexible, giving you a skill set that makes you suitable to a variety of fields. Be open to every opportunity and never underestimate the skill sets learning a new language has afforded you - cross-cultural competence, interlinguistic technological adeptness, problem solving, information analysis, and critical thinking. Employers want someone they don't have to hand-hold. Studying a foreign language requires a lot of self-initiative - apply that to every assignment at the job and don't be afraid to suggest approaches! Your ability to undertake something new and be successful has already been proven by your German studies degree!
What E-Commerce Analyst skills would you recommend for someone trying to advance their career?
Prof. Kim Jovanovich P.E.: Attached please see the responses to your interview questions. I hope this sheds some light on the questions you asked!
What E-Commerce Analyst skills would you recommend for someone trying to advance their career?
Mr. Joseph Tenuta MBA: Any major can benefit from the ability to analyze, read, and interpret data. From a software standpoint, learn Excel. For everyone, learn how to write a business email and email etiquette. It also pays to be attentive, be on time, and respectful. It helps to be a nice person too.
What will help E-Commerce Analysts increase their earning potential?
Joseph Taylor: The role of a Business Analyst can vary greatly from company to company, and even from department to department, so it is very important to look at the details of a particular position that you are applying for. One common factor from all Business Analyst is that they are generally expected to make sense of data, and to be effective communicators that can apply insights to real-world problems.
What general advice would you give to an E-Commerce Analyst?
Dr. Mark Evans: Add value beyond what you are asked to do. Take ownership of your work. Volunteer for the most difficult jobs and clients.
What E-Commerce Analyst skills would you recommend for someone trying to advance their career?
Dr. Mark Evans: Don't stop learning. Treat your first job like more graduate school. Learn everything you can.