What does an e-commerce analyst do?
An E-Commerce Analyst is responsible for evaluating the company's retail performance in various online market platforms. E-Commerce Analysts coordinate with the sales team in developing efficient marketing and promotional campaigns based on sales performance and data analytics. They also analyze web traffic, search engine ranking, and branding features. They evaluate the current market trends to identify business opportunities that would generate more resources for the business, drive potential clients, and increase its profitability.
E-commerce analyst responsibilities
Here are examples of responsibilities from real e-commerce analyst resumes:
- Manage social media programs for B2C brands.
- Lead daily scrum meetings and sprint planning.
- Manage projects end-to-end to implement ANSI X12, EDIFACT EDI and XML transactions.
- Lead UAT cycle which includes environment setup, access and training and getting signoff for implementation.
- Create and manage functional requirement documents for in house development of software applications for healthcare providers and payers.
- Provide daily, weekly, and monthly reporting on KPIs for clients.
- Perform the system analysis for MAPICS ERP changes need for manufacturing operations.
- Collaborate with marketing, merchandising, search engine optimization (SEO) teams.
- Monitor affiliate and display channel placements, spend and ROI to optimize campaigns.
- Confirm project standards and work closely with QA team to ensure lesson completion.
- Track, analyze and report on all online marketing programs (Omniture).
- Require extensive custom programming to interface with Xtrasource's existing CRM and e-support systems.
- Participate in UAT and training by the call center for the ATG CSC application.
- Develop goals and continually analyze & test emails to improve customer experience and/or ROI.
- Work on the designing of the website by preparing mockups and wireframes using Visio.
E-commerce analyst skills and personality traits
We calculated that 15% of E-Commerce Analysts are proficient in Digital Marketing, Google Analytics, and ECommerce. They’re also known for soft skills such as Interpersonal skills, Problem-solving skills, and Time-management skills.
We break down the percentage of E-Commerce Analysts that have these skills listed on their resume here:
- Digital Marketing, 15%
Partner directly with the Social and Digital Marketing teams to create strategic product campaigns targeted around seasonal merchandise and the brand.
- Google Analytics, 9%
Implemented, managed and monitored a Google Analytics application to analyze online traffic trends and generated reports for targeted marketing campaigns.
- ECommerce, 8%
Developed various key performance metrics for all ecommerce activities.
- Data Analysis, 7%
Aided with data analysis for labor optimization and productivity modeling for peak and non-peak operating seasons to maximize guest satisfaction.
- B Testing, 6%
Performed A/B testing to evaluate user interactions for design improvements, resulting in increased conversion rates and additional revenue opportunities.
- KPIs, 5%
Determined relevant KPIs for affiliate marketing campaign.
"digital marketing," "google analytics," and "ecommerce" are among the most common skills that e-commerce analysts use at work. You can find even more e-commerce analyst responsibilities below, including:
Interpersonal skills. The most essential soft skill for an e-commerce analyst to carry out their responsibilities is interpersonal skills. This skill is important for the role because "management analysts work with managers and other employees of the organizations for which they provide consulting services." Additionally, an e-commerce analyst resume shows how their duties depend on interpersonal skills: "use strong analytical, communication, and interpersonal skills to process work. "
Problem-solving skills. Another essential skill to perform e-commerce analyst duties is problem-solving skills. E-commerce analysts responsibilities require that "management analysts must be able to think creatively to solve clients’ problems." E-commerce analysts also use problem-solving skills in their role according to a real resume snippet: "mapped business requirements to adobe omniture sitecatalyst variables/functions; deployed solutions to production and mobile websites. "
Time-management skills. This is an important skill for e-commerce analysts to perform their duties. For an example of how e-commerce analyst responsibilities depend on this skill, consider that "management analysts often work under tight deadlines and must use their time efficiently to complete projects on schedule." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of an e-commerce analyst: "utilized sharepoint for collaborating with the team on project artifacts and for communicating the project status and deadlines. ".
Analytical skills. e-commerce analyst responsibilities often require "analytical skills." The duties that rely on this skill are shown by the fact that "management analysts must be able to interpret information and use their findings to make proposals." This resume example shows what e-commerce analysts do with analytical skills on a typical day: "used a/b testing data to compare emails using different layouts, formats, and copy to see which was most effective. "
Communication skills. Another crucial skill for an e-commerce analyst to carry out their responsibilities is "communication skills." A big part of what e-commerce analysts relies on this skill, since "management analysts must be able to convey information clearly in both writing and speaking." How this skill relates to e-commerce analyst duties can be seen in an example from an e-commerce analyst resume snippet: "translated business requirement into functional specifications for communication to technology team. "
The three companies that hire the most e-commerce analysts are:
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E-commerce analyst vs. Analyst lead
The duties of an analyst lead depend on one's line of work or industry of employment. Typically, their responsibilities revolve around performing research and analysis, coordinating with different departments to gather leads and data, reviewing findings, and producing reports and presentations for the stakeholders and other higher-ranking officials. Through the results, an analyst lead can provide advice, devise strategies for business optimization, spearhead the development of processes, identify strengths and weaknesses, and offer recommendations on areas in need of improvement. All of this is done while in adherence to the company's vision and mission.
These skill sets are where the common ground ends though. The responsibilities of an e-commerce analyst are more likely to require skills like "digital marketing," "google analytics," "ecommerce," and "kpis." On the other hand, a job as an analyst lead requires skills like "analytics," "project management," "customer service," and "excellent interpersonal." As you can see, what employees do in each career varies considerably.
Analyst leads really shine in the finance industry with an average salary of $110,488. Comparatively, e-commerce analysts tend to make the most money in the internet industry with an average salary of $80,855.analyst leads tend to reach higher levels of education than e-commerce analysts. In fact, analyst leads are 9.4% more likely to graduate with a Master's Degree and 0.2% more likely to have a Doctoral Degree.E-commerce analyst vs. Planning analyst
As a planning analyst, you will be responsible for designing and implementing a company's business and marketing strategies with the goal of driving profits and reducing costs. You will propose measures to enhance an organization's overall efficiency, and guide managers on ways to strengthen profit margins through risk awareness reduced costs, and increased revenues. Other duties include conducting risk analyses to identify areas of potential failure, maintaining the business continuity program, and handling internal and external corporate communications with the investment community and industry analysts.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that e-commerce analyst responsibilities requires skills like "digital marketing," "google analytics," "ecommerce," and "b testing." But a planning analyst might use other skills in their typical duties, such as, "project management," "customer service," "logistics," and "strong analytical."
Planning analysts may earn a lower salary than e-commerce analysts, but planning analysts earn the most pay in the automotive industry with an average salary of $76,869. On the other hand, e-commerce analysts receive higher pay in the internet industry, where they earn an average salary of $80,855.In general, planning analysts achieve higher levels of education than e-commerce analysts. They're 6.2% more likely to obtain a Master's Degree while being 0.2% less likely to earn a Doctoral Degree.E-commerce analyst vs. Staff analyst
Staff Analysts are employees who oversee the activities related to the employees. They monitor the performance of the employees and assess whether particular employees suit the role they have. They also assess the current roles in the company to see if those roles are really needed. Staff Analysts ensure that the manpower allocation in the company is efficient. They analyze staff-related data to check whether there are more areas for improvement. Staff Analysts may also be assigned to come up with projects related to improving productivity.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an e-commerce analyst is likely to be skilled in "digital marketing," "google analytics," "ecommerce," and "b testing," while a typical staff analyst is skilled in "project management," "process improvement," "sql," and "logistics."
Staff analysts earn the best pay in the technology industry, where they command an average salary of $107,444. E-commerce analysts earn the highest pay from the internet industry, with an average salary of $80,855.When it comes to education, staff analysts tend to earn higher degree levels compared to e-commerce analysts. In fact, they're 7.0% more likely to earn a Master's Degree, and 0.5% more likely to graduate with a Doctoral Degree.E-commerce analyst vs. Workforce management analyst
A workforce management analyst's role is to oversee the workforce in a company while developing better management strategies. Their responsibilities revolve around conducting research and analysis to identify employees' needs, detect vulnerabilities in human resources, monitor staff performance and attendance, address issues and concerns, ensure schedule compliance, and coordinate with different departments within the company. A workforce management analyst may also perform clerical tasks such as producing reports, creating presentations, and arranging schedules. Moreover, it is vital to ensure that all employees adhere to the company's policies and regulations.
Types of e-commerce analyst
Updated January 8, 2025











