How To Become An E-Commerce Director: What It Is and Career Path

What is an e-commerce director and how to become one

Updated January 8, 2025

4 min read

As an E-Commerce Director, you will oversee product sales and distribution through online shopping platforms. You will develop, implement and evaluate strategies to enhance your e-commerce site. You will manage customer experiences and care campaigns and promotions.

As an E-Commerce Director, your responsibilities will include leading a new company division that drives sales through the internet, configures and manages technical infrastructure, manages multiple affiliate networks, and facilitates internet sales through monitoring ideas and follow-up. You will also provide strategic oversight and have a strong business approach to managing existing systems. You will implement multiple online contests to drive customers, implement a comprehensive analytics program, and let analysts across the company access online data.

E-Commerce Directors require a bachelor's degree in business, marketing, computer science, or management majors. You will also need experience as a marketing manager, manager of a department, or senior manager. With this experience and education, you can expect to make an average of $73.40 an hour or $152,673 per year.

ScoreE-Commerce DirectorUS Average

Salary

8.2

Avg. Salary $122,256

Avg. Salary $59,228

Stability level

6.4

Growth rate 5%

Growth rate 0.3%

Diversity

2.7

Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 31.29%

male 68.71%

Age - 46

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46

Stress level

6.4

Stress level is manageable

7.1 - high

Complexity level

8.7

Complexity level is advanced

7 - challenging

Work life balance

4.4

Work life balance is poor

6.4 - fair

Key steps to become an e-commerce director

Explore e-commerce director education requirements

Most common e-commerce director degrees

Bachelor's

70.9 %

Master's

17.3 %

Associate

7.1 %

Start to develop specific e-commerce director skills

Skills	Percentages
Digital Marketing	12.73%
Google Analytics	6.75%
User Experience	4.14%
ROI	3.66%
Project Management	3.40%

Complete relevant e-commerce director training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New e-commerce directors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an e-commerce director based on U.S. Bureau of Labor Statistics data and data from real e-commerce director resumes.

Research e-commerce director duties and responsibilities

Manage and maintain a profitable ROAS for PPC campaigns.
Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
Develop B2B and B2C websites and coordinate usage of data management tool to add-edit-delete data.

Get e-commerce director experience

Generally, it takes 6-8 years to become an e-commerce director. The most common roles before becoming an e-commerce director include marketing director, marketing manager team lead and manager.

Prepare your e-commerce director resume

When your background is strong enough, you can start writing your e-commerce director resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an e-commerce director resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable e-commerce director resume templates

Build a professional e-commerce director resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your e-commerce director resume.