E-commerce director vs director of ecommerce

The differences between e-commerce directors and directors of ecommerce can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an e-commerce director, becoming a director of ecommerce takes usually requires 8-10 years. Additionally, a director of ecommerce has an average salary of $149,552, which is higher than the $122,256 average annual salary of an e-commerce director.

The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a director of ecommerce are digital marketing, e-commerce, and google analytics.

E-commerce director vs director of ecommerce overview

	E-Commerce Director	Director Of Ecommerce
Yearly salary	$122,256	$149,552
Hourly rate	$58.78	$71.90
Growth rate	5%	10%
Number of jobs	82,963	41,370
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Average age	46	39
Years of experience	8	10

What does an e-commerce director do?

An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.

What does a director of ecommerce do?

A director of eCommerce is responsible for managing and monitoring the company's eCommerce operations, identifying strategies for efficient business planning, and developing market campaigns to various media platforms. Directors of eCommerce analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness and execution across online platforms. They also coordinate with clients for their eCommerce solution needs and provide them opportunities to enhance their brand image and sales growth.

E-commerce director vs director of ecommerce salary

E-commerce directors and directors of ecommerce have different pay scales, as shown below.

	E-Commerce Director	Director Of Ecommerce
Average salary	$122,256	$149,552
Salary range	Between $77,000 And $193,000	Between $95,000 And $234,000
Highest paying City	San Bruno, CA	San Francisco, CA
Highest paying state	California	Rhode Island
Best paying company	Levi Strauss & Co.	JUUL
Best paying industry	Technology	Utilities

Differences between e-commerce director and director of ecommerce education

There are a few differences between an e-commerce director and a director of ecommerce in terms of educational background:

	E-Commerce Director	Director Of Ecommerce
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

E-commerce director vs director of ecommerce demographics

Here are the differences between e-commerce directors' and directors of ecommerce' demographics:

	E-Commerce Director	Director Of Ecommerce
Average age	46	39
Gender ratio	Male, 68.7% Female, 31.3%	Male, 70.0% Female, 30.0%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between e-commerce director and director of ecommerce duties and responsibilities

E-commerce director example responsibilities.

Manage and maintain a profitable ROAS for PPC campaigns.
Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
Develop B2B and B2C websites and coordinate usage of data management tool to add-edit-delete data.
Slash spending 35 percent in 6 months by executing marketplace presence strategies that reduce PPC expenditures.
Develop measurement and reporting that will enable tangible ROI analysis on all digital media efforts and communicate effectively to all management.

Director of ecommerce example responsibilities.

Manage internet advertising with PPC and banner advertising with the internet search engines.
Configure and manage technical infrastructure using Plesk, SQL and coordinate with development firms.
Manage new responsive website development project power by WordPress and integration with external systems.
Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Implement multiple online contests to drive customer acquisition meeting or exceeding the number of new to file require for ROI.

E-commerce director vs director of ecommerce skills

Common e-commerce director skills

Digital Marketing, 13%
Google Analytics, 7%
User Experience, 4%
ROI, 4%
Project Management, 3%
Conversion Rates, 3%

Common director of ecommerce skills

Digital Marketing, 14%
E-Commerce, 5%
Google Analytics, 4%
Website Design, 4%
Strong Analytical, 4%
B2C, 4%

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E-Commerce Director
E-Commerce Director vs Director Of Ecommerce

Updated January 8, 2025

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