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E-commerce director skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Soyoung Joo,
Jennifer D'Angelo Ph.D.
Below we've compiled a list of the most critical e-commerce director skills. We ranked the top skills for e-commerce directors based on the percentage of resumes they appeared on. For example, 12.7% of e-commerce director resumes contained digital marketing as a skill. Continue reading to find out what skills an e-commerce director needs to be successful in the workplace.

15 e-commerce director skills for your resume and career

1. Digital Marketing

Here's how e-commerce directors use digital marketing:
  • Manage third-party vendors to ensure the proper installation of website enhancements, applications and digital marketing initiatives.
  • Implemented digital marketing and processes providing greater conversion into sales.

2. Google Analytics

Here's how e-commerce directors use google analytics:
  • Use Google Analytics, Excel Spreadsheets, etc to monitor Traffic, Sales, SEO and Marketing Results and Trends.
  • Use Web Analytic tools such as Google Analytics and Webmaster Tools to analyze and for improving ROI of websites.

3. User Experience

Here's how e-commerce directors use user experience:
  • Analyzed and improved site categorization and user experience through combined use of customer feedback, merchandising and analytic tools.
  • Acted as company's lead information architect providing strategic direction on user experience and navigation.

4. ROI

Here's how e-commerce directors use roi:
  • Managed the business justification and implementation of market-based Internet technology, gathered market intelligence, performed competitive analysis and tracked ROI.
  • Focus on driving maximum brand appropriate advertising coverage while producing targeted minimum ROI levels and fully optimized campaigns.

5. Project Management

Here's how e-commerce directors use project management:
  • Formalized processes and procedures for project management, quality assurance, application design, and system implementation for electronic commerce systems.
  • Perform the project management and implementation of these solutions during long-term client engagements.

6. Conversion Rates

Here's how e-commerce directors use conversion rates:
  • Created promotional sales initiatives to increase bridal registry registrants and increased overall site conversion rate.
  • Implemented many front-end improvements to enhance customer experience and increase conversion rates.

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7. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how e-commerce directors use crm:
  • Leveraged unique data and CRM assets to create differentiated loyalty/mobile commerce solutions to transform company into industry leader.
  • Spearheaded changes in database management and website functionality to create a customer friendly environment with real time CRM technologies.

8. Email Marketing

Here's how e-commerce directors use email marketing:
  • Developed content for email marketing campaigns.
  • Created email marketing campaigns that consistently achieved above industry average open & click through rates.

9. B2C

The term business-to-consumer (B2C) refers to the process of selling services and products directly between a business and consumers and the organizations that follow this format of selling are referred to as B2C companies. This format enables companies to sell products directly to the consumer and bypassing third-party retailers, wholesalers, and other middlemen.

Here's how e-commerce directors use b2c:
  • Developed B2B and B2C websites and coordinated usage of data management tool to add-edit-delete data.
  • Achieved +300% revenue growth in direct to consumer B2C E-commerce sales.

10. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how e-commerce directors use email campaigns:
  • Implemented marketing automation email campaigns that deliver personalized content and offers based on website browsing and purchase history.
  • Conceptualized bi-weekly email campaigns based on marketing calendar.

11. Customer Acquisition

Here's how e-commerce directors use customer acquisition:
  • Led product development and execution, customer acquisition strategy, vendor procurement, pricing evaluations/testing, and campaign planning.
  • Converted existing customer acquisition programs to reduce overall cost per acquisition.

12. Marketing Campaigns

Here's how e-commerce directors use marketing campaigns:
  • Developed highly effective e-mail and affiliate marketing campaigns.
  • Develop and executed strategic plans and marketing campaigns (banner ads, email blasts, coupons and incentives).

13. Web Analytics

Here's how e-commerce directors use web analytics:
  • Understand web analytics to measure, develop & optimize the KPI's specific to each marketing tactic while ensuring innovation.
  • Mine data and analyze sales using SalesForce, monitor web analytics and evaluate the success of marketing programs.

14. KPI

Here's how e-commerce directors use kpi:
  • Created KPI reporting document that standardized reporting highlights for each site, while emphasizing the key strengths of these three sites.
  • Defined and built reporting KPI's for management including updates and progress reports of all activities.

15. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how e-commerce directors use customer service:
  • Maintained relationship with distribution center processing to improve the efficiency of fulfillment and timeliness of customer service.
  • Total oversight of customer service, managing 4-6 company customer service representatives.
top-skills

What skills help E-Commerce Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on e-commerce director resumes?

Soyoung Joo

Assistant Professor of Marketing, Siena College

Communication and time management skills are valuable skills for marketing managers.

What e-commerce director skills would you recommend for someone trying to advance their career?

Jennifer D'Angelo Ph.D.

Assistant Professor of Marketing, Website

The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.

What soft skills should all e-commerce directors possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

What hard/technical skills are most important for e-commerce directors?

Allison Lauenstein

Teaching Instructor of Marketing, Siena College

Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
Do you want to know more?
Read more about what experts have to say about e-commerce director

List of e-commerce director skills to add to your resume

E-commerce director skills

The most important skills for an e-commerce director resume and required skills for an e-commerce director to have include:

  • Digital Marketing
  • Google Analytics
  • User Experience
  • ROI
  • Project Management
  • Conversion Rates
  • CRM
  • Email Marketing
  • B2C
  • Email Campaigns
  • Customer Acquisition
  • Marketing Campaigns
  • Web Analytics
  • KPI
  • Customer Service
  • Sales Growth
  • Google Adwords
  • Business Development
  • Logistics
  • B Testing
  • Online Sales
  • Search Engine
  • Website Design
  • PPC
  • Graphic Design
  • Web Development
  • Content Management
  • Affiliate Marketing
  • Java
  • CMS
  • Direct Reports
  • Content Development
  • Product Development
  • SQL
  • HTML
  • E-Commerce Operations
  • QA
  • Instagram
  • Facebook
  • Brand Marketing
  • Customer Support
  • Magento
  • E-Commerce Site
  • Business Processes
  • Search Engine Marketing
  • Twitter
  • E-Commerce Business
  • Content Marketing
  • Channel Marketing

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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