E-Commerce Director

Top E-Commerce Director Skills

Below we've compiled a list of the most important skills for an E-Commerce Director. We ranked the top skills based on the percentage of E-Commerce Director resumes they appeared on. For example, 16.3% of E-Commerce Director resumes contained Company Website as a skill. Let's find out what skills an E-Commerce Director actually needs in order to be successful in the workplace.

The six most common skills found on E-Commerce Director resumes in 2020. Read below to see the full list.

1. Company Website

high Demand
Here's how Company Website is used in E-Commerce Director jobs:
  • Use social media, online advertising, Google AdWords and affiliate programs to send traffic to the company website.
  • Spearheaded all online marketing activity, managing both company websites, including real-time updates of inventory and specials.
  • Integrated over 500 products into eBay marketplace store and independent company website.
  • Supervised the design, administration, maintenance and development of company websites.
  • Write company website content and computer industry blog articles.
  • Maintained, monitored, and updated all company websites.
  • Revamped company website to increase on line sales.
  • Build and maintain company websites.
  • Designed internal company websites, electronic catalogs and ecommerce.

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2. Online

high Demand
Here's how Online is used in E-Commerce Director jobs:
  • Modify and introduce positively unique and distinct experience for online customers to include pickup/delivery.
  • Led marketing strategy online and direct execution.
  • Full P&L responsibility for planning, directing and executing Online and Catalog marketing efforts for $20MM division.
  • Coordinated and launched an online Beauty Auto Replenishment program generating sales of over $1.5M in the first year.
  • Worked closely with Creative Art Director for landing pages & online promotions, including display and SEM advertising.
  • Achieved an increase in total annual online sales, resulting in a nearly 5% growth each year.
  • Create and present monthly status reports of online activity to business unit Presidents and Board Members.
  • Directed and assisted in creating a Web based online reporting system for customer service and vendors.
  • Developed and implemented new e-commerce strategy that generated 113% increase in online store sales.
  • Maintain all aspects of online marketing as it relates to the customer experience.
  • Directed and oversaw the organization s online marketing policies, objectives, and initiatives
  • Train and provide support for over 50 online businesses and 12 suppliers.
  • Increased net revenue by shifting call center sales to online procurement.
  • Managed proprietary online retailers and content partner bookstores, e.g.
  • Manage new suppliers' online content.
  • Completed hundreds of online transactions without error by managing continually fluctuating store inventory and electronic monetary account funds.
  • Executed onlinemarketing initiatives; search engine marketing, display media, email marketing, and social media.
  • Manage the applications across multi-channels covering online, mobile, Point of Sale and email.
  • Key Accomplishments: Increased online revenue 22% by implementing new ecommerce tool and email marketing campaign strategy.
  • Secured $6M from corporate CEO and Investment Committee to deliver online solution in Hybris/Endeca technology.

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3. Conversion Rates

high Demand
Here's how Conversion Rates is used in E-Commerce Director jobs:
  • Implemented many front-end improvements to enhance customer experience and increase conversion rates.
  • Experience in increasing website visitor-to-sales conversion rates.
  • Tracked Revenue, Visitors, Number of Order, Buyback Transactions, Year-Over-Year, Conversion Rates and Marketing activity results.
  • Managed and optimized Pay-Per-Click Campaigns for effective CTR, Bids, Quality Score and Conversion Rates.
  • Implemented complex product variation strategy to enhance consumer shopping experience on reseller partner websites, increasing revenue and conversion rates.
  • g Created search engine marketing strategy for all stores and developed new websites to promote healthier conversion rates.

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4. Email

high Demand
Here's how Email is used in E-Commerce Director jobs:
  • Implemented marketing automation email campaigns that deliver personalized content and offers based on website browsing and purchase history.
  • Develop improved communications to customers by developing monthly online newsletters and email contacts to buyers.
  • Managed digital marketing channels and email marketing campaigns.
  • Develop and executed strategic plans and marketing campaigns (banner ads, email blasts, coupons and incentives).
  • Increased email response rates 8% by creating a segmented mailing strategy based on customers' purchase history.
  • Integrated contacts to various databases (text, email, phone) to increase marketing outreach.
  • Created and implemented marketing plans and marketing campaigns (email, social and print).
  • Created email marketing campaigns that consistently achieved above industry average open & click through rates.
  • Develop strategies for SEO, SEM, Email, and Affiliates for our E-Commerce channel.
  • Create, schedule and maintain all email campaigns and newsletter lists through MailChimp email platform.
  • Support in-store sales increases by adding email campaigns and sale-specific content and pricing.
  • Implemented email sign up form landing tab for 10,000 sample requests.
  • Manage relationships with SEO, Email, SEM and Affiliate agencies.
  • Led digital marketing strategy effort via AMS, social and email.
  • Manage 6 websites branding, email marketing, CRO, SEM, SEO, paid and organic social.
  • Overhauled the school's email newsletter communication strategy and integrated personalization & loyalty programs.
  • Combined initiatives increased unique database (email) by 120% in 6 months, managed on-line partnership with Sephora.
  • Lead overview and expansion of email program, regularly update website functionality, and direct remarketing programs.
  • Created and managed all email marketing via mailchimp.
  • display advertising, email, and promotional budget.

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5. E-Commerce

high Demand
Here's how E-Commerce is used in E-Commerce Director jobs:
  • Note: Left after change of company ownership, to perform e-commerce duties for my direct supervisor in my consulting role.
  • Performed research tests for trend analysis to assist with the development and implementation of buying strategies for e-commerce and secondary marketplaces.
  • Establish and coordinate UNISTAR's e-commerce activities for customers, suppliers, and UNISTAR's software provider.
  • Manage the day-to-day operations, program roll outs, maintenance and overall quality control for e-commerce websites.
  • Launched 13 new e-commerce stores to maximize sales and customer retention in each niche.
  • Own the end-to-end management of e-Commerce and product experience on 3rd party marketplaces.
  • Acted as mentor to E-Commerce team, improving collaboration, performance and productivity.
  • Managed the start-up of e-commerce line of business for Family PowerSports.
  • Established an e-Commerce presence within the ADMS family of companies.
  • Manage planning and development of UNISTAR's e-commerce platform.
  • Supervised all operations for a 2500 product e-commerce site.
  • Managed a 5-6 person e-commerce department.
  • Assisted Blueswitch developers in creating e-commerce website including functionality, design, and inventory integration.
  • Have patent recognition for the first social algorithm in the market for e-commerce and a new model of social couponing.
  • Work with the Merchandising department to maintain e-commerce website marketing schedule, new product selection and sku management.
  • Mapped the strategy and process for an e-commerce product from concept, wireframe to production.
  • Redesigned and implemented an entire strategic overhaul of an e-commerce store with 700 SKUs.
  • Managed at a startup e-commerce company through the creation phase.
  • Lead the e-commerce Platform across multi-channels for all SHC entities.
  • Continue to improve the functionality of our multi-tenant E-commerce website.

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6. Customer Service

high Demand
Here's how Customer Service is used in E-Commerce Director jobs:
  • Maintained relationship with distribution center processing to improve the efficiency of fulfillment and timeliness of customer service.
  • Total oversight of customer service, managing 4-6 company customer service representatives.
  • Managed and monitored online customer service portal.
  • Led creation of complete documentation of all policies and procedures and a comprehensive customer service training boot camp.
  • Hired, managed, and trained marketing, content management, order fulfillment, and customer service teams.
  • Managed all customer service and four direct reports, ensuring quality control in all aspects of order fulfillment.
  • Implemented a cross sell process in the customer service center to drive growth of other products besides loans.
  • Key partner to creative services, digital & brand marketing, merchandising, and customer service teams.
  • Provide exceptional customer service in email, phone, and face to face customer interactions.
  • Prepared Visual Merchandising at events; handled all Sales, Customer Service and Online Merchandising.
  • Created a new e-commerce and customer service team and created best practice and work flow.
  • Managed the development of the Customer Service Site for online billing and electronic customer care.
  • Produce high customer service ratings and earn 100% marks in all appropriate categories.
  • Provide leadership to the Customer Service, Photography, Production and Shipping Departments.
  • Achieved and maintained an above average Customer Service Index (CSI) ranking.
  • Acted as main point of contact for customer service inquiries.
  • Managed up to 15 Customer Service reps for the websites.
  • Increased customer service with employees.
  • Integrated live chat feature reducing site abandonment and customer service calls while increasing revenue by providing coupon codes in real-time.
  • Worked closely with Operations, Marketing, IT and Digital Artists Implemented Zen Desk Online platform for customer service.

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7. Internet Sales

high Demand
Here's how Internet Sales is used in E-Commerce Director jobs:
  • Direct all internet sales within fast-paced dealership environment.
  • Created a new Internet sales department from scratch including website, personnel, lead sources, social media presence, etc.
  • Hired, led, supervised and coached team of five to eight members in internet sales and promotions.
  • Develop and maintain each Internet Salesperson to close at a 12% closing ratio on Internet leads.
  • Doubled internet sales penetration at Mercedes Benz franchises, and saved thousands in Internet advertising expenses.
  • Manage Customer Care/Internet Sales team through observation, feedback, and training & development.
  • Coordinated sales for the Internet Sales Team and provided customer closing support as needed.
  • Led Internet sales and e-commerce initiatives for 2 dealerships within the Salerno Duane organization.
  • Forecast projected Internet sales, costs, and necessary upgrades and expenses.
  • Developed website content to generate leads for the internet sales department.
  • Oversee all Internet Sales leads for Chevrolet and Volkswagen.
  • Launched internet sales presence to newly acquired dealership.
  • Conduct Internet Sales Meetings on a daily basis.
  • Key Accomplishments: Incremental Internet sales grew 70% over 2006, ending at $50MM.
  • Desked all deals for Internet Sales department coordinate daily sales activities Internet Sales Manager Implemented internet sales channel.
  • g Increased internet sales close rate 80% to an average of 10.3% among all stores.

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8. Google Analytics

high Demand
Here's how Google Analytics is used in E-Commerce Director jobs:
  • Use Google Analytics, Excel Spreadsheets, etc to monitor Traffic, Sales, SEO and Marketing Results and Trends.
  • Use Web Analytic tools such as Google Analytics and Webmaster Tools to analyze and for improving ROI of websites.
  • Created reporting system through Google Analytics, gauging performance and testing responses to creative and promotional offers.
  • Utilize Google Analytics to monitor digital ad campaign success and to improve overall website performance.
  • Enhanced the overall brand and define overall digital strategy for overall business year; review data from Omniture, Google Analytics.
  • Analyzed key performance metrics in Omniture and Google Analytics which led to functionality site updates that impacted sales.

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9. Revenue Growth

high Demand

10. Web Content

high Demand
Here's how Web Content is used in E-Commerce Director jobs:
  • Web Content creation and management/Document publishing strategy.
  • Created all PPC, SEO, SEM web content.

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11. Search Engine Optimization

high Demand
Here's how Search Engine Optimization is used in E-Commerce Director jobs:
  • Assist clients with Taxonomy, Electrical/Industrial product attributes; management of data and digital assets; search engine optimization
  • Implemented initiatives to support Search Engine Optimization (SEO) which resulted in 20% increase of natural search traffic.
  • Search Engine Optimization: Increased natural traffic by 100% and ranked 4000+ keywords in the top 20 Google listing.
  • Search Engine Optimization strategy development for organic listings (doubled monthly site traffic year-over-year).
  • Implemented website search engine optimization via keywords, site content and social media channels.
  • Stayed current with Search Engine Optimization changes and make improvements as needed.
  • Assess organic search engine results and perform search engine optimization.
  • Implemented Google Adwords marketing, and initiated search engine optimization best practices for rapid growth.
  • Coordinated web based marketing initiatives, including CPA, CPC and Search Engine Optimization techniques.
  • Provide Website analytics and search engine optimization advice Collaborate with outside resources to assist in business development

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12. SEO

high Demand
Here's how SEO is used in E-Commerce Director jobs:
  • Increased non-branded organic SEO traffic nearly 45% YOY; across all traffic sources, unique visitors increased 20% YOY.
  • Directed and monitored agency in charge of driving SEO / SEM results via KPI's, constant communication, and planning.
  • Included in the process was implementation of best practices for SEO results on all customer facing and back end development.
  • Introduced innovative SEO/SEM, Affiliate networks, and social media strategies driving 300% program growth within a year.
  • Included in the process was identification of best practices for SEO results on all customer facing presentations.
  • Work with website provider and outside vendors to provide SEM and SEO for the dealership.
  • Created product photography and description writing guidelines that improved sales and SEO while reducing returns.
  • Handled day-to-day operations of marketing, sales, social media, SEO, order fulfillment.
  • Implemented Blogger & YouTube Video SEO Outreach Program for Product Reviews and Contests
  • Partner with marketing team to devise e-commerce and SEO strategies.
  • Renegotiated and selected new marketing agency for SEM and SEO.
  • Planned and implemented SEO strategy for several websites.
  • Developed company's initial SEO strategy.
  • Point person for SEM and SEO strategies with monthly budget of $25,000.
  • Managed third party vendors for IT, SEO, and SEM.
  • Manage day-today activity on industry leading e-commerce site, including relationship management, SEO and content development.
  • Maintained excellent client relationships while providing first rate web development, SEO, and social media services to clients.
  • Created field champion structure and SEO improvement plan to increase daily usage.
  • Reported all Google Analytics, as well as managed Adwords, SEO and social media channels.
  • Used Wordtracker, Market Samurai, SEOmoz, SEMRush, and Webposition SEO software to optimize websites.

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13. SEM

high Demand
Here's how SEM is used in E-Commerce Director jobs:
  • Introduced SEM intelligence and marketing to organization.
  • Implemented SEM and SEO tactics that increased organic search engine traffic by 20% to 40% every year since 2009.
  • Increased web lead acquisition 200% with a return on ad spend of >400% by spearheading all SEM activities.
  • Led all online marketing efforts for email campaigns, social media, SEO and SEM to drive store traffic and sales.
  • Managed all aspects of the Marketing program, including SEO, SEM, Email, Mobile, Affiliate and Social Media.
  • Led all marketing initiatives, IT teams, and web development, SEO, SEM, and e-mail marketing activities.
  • Led team of 7 people responsible for e-mail, SEM/SEO, registration, and mobile app promotional efforts.
  • Implemented successful SEM and display advertising strategy to reduce costs and focus on capturing only profitable sales.
  • Directed the conceptualization of the advertisements, and production.
  • Conducted over 200 seminars on e-commerce.
  • Plan included all CPM, CPA, CPC, SEM, and social/viral campaigns.
  • Administered and analyzed surveys for webinars, quarterly business reviews and annual customer education seminars.
  • Exceeded targets for all Key Performance Indicators while staying under budget: Increased SEM site traffic by 153%.
  • Managed all of the internet marketing strategies, including email marketing, SEO / SEM and banner ads.
  • Developed eLearning training seminars for School Servicing Managers to teach K-12 teachers in their regions across the U.S.
  • Attended Director's seminars in Kansas City, Atlanta and Spokane All other responsibilities of center director.
  • Present these solutions to Amex clients at focus groups, client forums, and industry seminars.
  • Strategized, enabled and deployed Pearson's first email marketing, SEO/SEM and web analytic practices.
  • Updated Web site, wrote and disseminated press releases and conducted media interviews.
  • Doubled revenue year-over-year as a result of successful acquisition efforts, full website redesign, andmajor PR placements & endorsements.

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14. ROI

high Demand
Here's how ROI is used in E-Commerce Director jobs:
  • Develop measurement and reporting that will enable tangible ROI analysis on all digital media efforts and communicate effectively to all management.
  • Managed the business justification and implementation of market-based Internet technology, gathered market intelligence, performed competitive analysis and tracked ROI.
  • Focus on driving maximum brand appropriate advertising coverage while producing targeted minimum ROI levels and fully optimized campaigns.
  • Delivered a 970% ROI and increased online advertising efforts through creating and managing a corporate SEM program.
  • Develop business cases, project ROI, secure budgets and gain support for new initiatives.
  • Advised on strategy for clients: ROI maximization, customer acquisition, loyalty program.
  • Optimized promotional spending across Catalog and Website channels to increase sales while maximizing ROI.
  • Identified and tapped into new channels to optimize ROI and fuel revenue growth.
  • Focused on building brand value, growing market share and improving ROI.
  • Maintain and hold accountable all third party lead providers for profitable ROI.
  • Guide online marketing agency to deliver on traffic and ROI targets.
  • Organize strong reporting for ROI measurement on advertising spend.
  • Planned and managed online marketing budget to maximize ROI.
  • Developed keyword lists, tracked buys and ROI.
  • Track dealerships Internet sales and ROI.
  • Achieved overall ROI of 12.4%.
  • Developed proposal structure, provided proof of ROI to customers with customized analytic reports and monthly campaign review meetings.
  • Piloted, incubated, proved ROI, and "sold" market leading programs to the business units.
  • Led mobile app development, marketing, analytics and deployment for iOS and Android devices.
  • Managed 5-person iOS/Android/mdot dev team.

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15. Facebook

average Demand
Here's how Facebook is used in E-Commerce Director jobs:
  • Managed Facebook and Twitter promotion.
  • Established social media strategy and launched Dogeared.com's blog, Facebook and Twitter presences as well as a YouTube channel.
  • Execute social media strategy including Facebook, Twitter, YouTube, bloggers, etc to increase awareness and engagement.
  • Launched first Global Facebook LIKE initiative; achieved 235 unique purchases, 71% increase in likes.
  • Led strategy, design, and development of YouTube channel, Facebook, Twitter and LinkedIn accounts.
  • Developed company's first social media presence through Twitter, Facebook, apps, and blogs.
  • Manage digital marketing- Including Email, Amazon, Facebook Ads, and Google AdWords.
  • Monitored company presence on social media (Facebook and Twitter).
  • Increased Facebook Likes by 2200%.
  • Increased Facebook likes by 6000%.
  • Increased Facebook Likes +735.74%.
  • Launched content rich Facebook marketing campaign in 2011 resulting in a 20% increase referral traffic to Web site vs 2010.
  • Developed and managed extensive, integrated social media engagement (Facebook, Twitter, YouTube, flickr, etc.)
  • Single handedly started the social media for seven of our Franklin stores including Facebook, Twitter, Ping, etc.
  • Triggered Email marketing, Facebook retargeting, Google Ad targeting, personalized product recommendations on site and in email.
  • Manage all social media platforms including Facebook, Twitter, and Pinterest.
  • Integrated with Pinterest Buyable Pins, Google Shopping, and Facebook Store.
  • Utilized Adroll, Google, Adadyn and Facebook advertising for remarketing and acquisition campaigns.

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16. CRM

average Demand
Here's how CRM is used in E-Commerce Director jobs:
  • Leveraged unique data and CRM assets to create differentiated loyalty/mobile commerce solutions to transform company into industry leader.
  • Optimized digital marketing, including email, SEM, SEO, social media, CRM, mobile and affiliate marketing.
  • Spearheaded changes in database management and website functionality to create a customer friendly environment with real time CRM technologies.
  • Executed weekly CRM data mining and marketing campaigns for the sales and service departments of four separate locations.
  • Open Road Auto Group NJ I reviewed and recommended website providers and CRM tools.
  • Developed GTM's first content, social media, and CRM strategies.
  • Designed and deployed CRM e-mail campaigns, and ongoing internal processes.
  • Spearheaded Website and CRM installation in 14 dealerships with 30 brands.
  • Key point person with Reynolds CRM and DMS system for the group.
  • Developed a standardized CRM and Web site development platform, integrating and maximizing all consumer touch-points and implementing social media programs.
  • Led innovative programs in DTC, e-Business, CRM, medical education, event, tradeshows, and new product introduction.
  • Managed Salesforce (CRM) for rules of engagement, pipeline management, reporting, and forecasting.
  • Mastered all of the intricacies of the CRM system Higher Gear.

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17. PPC

average Demand
Here's how PPC is used in E-Commerce Director jobs:
  • Performed Keyword Research & Testing for PPC Ad Campaigns; cut CPC in half and improved conversion rates by 140%.
  • Performed keyword research & testing for PPC ad campaigns; cut costs more than half and tripled conversion rates.
  • Direct Marketing and Merchandising across all channels, including Email, PPC, SEO, Affiliate and Social.
  • Implemented and managed all PPC, PPI, affiliate marketing, SEO and cross channel marketing campaigns.
  • Slashed spending 35 percent in 6 months by executing marketplace presence strategies that reduced PPC expenditures.
  • Managed and maintained a profitable ROAS for PPC campaigns.
  • Managed $3,000 daily budget in SEM and PPC campaigns on Google, Yahoo, MSN and MySpace.
  • Refined PPC search programs on Google, Yahoo and Bing to drive 6.3X return on investment.
  • Doubled PPC revenue through construction of dynamic retargeting and adjustment of campaign messaging.
  • Created and manage Google Adwords account including Ad creation, location and ppc budget.

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18. Ebay

average Demand
Here's how Ebay is used in E-Commerce Director jobs:
  • Key accomplishments: Created comprehensive strategic plan including new eBay/Amazon marketplaces sales channel.
  • Generate revenue through multiple eBay accounts for parts that have been deemed obsolescence which accounted for 100% profit once sold.
  • Developed and maintained WholeSaleAV on Amazon, eBay, PriceGrabber, and Overstock (auction site).
  • Directed our online sales including many online marketplace forums, along with Ebay and our personal website.
  • Designed, implemented and maintained product inventory into eBay, Shopify and Amazon FBA marketplace channels.
  • Integrated inventory into eBay store marketplace channel, Amazon store and eBid auction sites.
  • Managed and directed market place integrations to eBay, Amazon, and Buy.com.
  • Implemented T-Hub software to filter invoicing from Ebay and Amazon into Quick Books.
  • Integrated over 8500 products into eBay, eBid and Amazon marketplaces.
  • Established an E-Commerce department (Website, Ebay Listings).
  • Controlled inventory and marketplace listings with Channel Advisor, and designed corporate websites on Magento, eBay and other platforms.
  • Worked on various tools Like EBay image uploaded EPS, File Exchanger.

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19. Twitter

average Demand

20. Business Development

average Demand
Here's how Business Development is used in E-Commerce Director jobs:
  • Cultivated strong professional relationships with industry partners by creating focused campaigns to drive long-term business development.
  • Developed recruitment marketing programs for clients and participated in business development initiatives.
  • Created and managed a Business Development Center serving four separate rooftops.
  • Managed all avenues of application development, business development and sales.
  • Handle business development and marketing strategy.
  • Led 32-person Marketing, Technical, Product Management, Creative and Business Development Team with $24M in direct revenue responsibility.
  • Solicited and acquired $1M+ USTA e-commerce business and Arizona Cardinals official online store through business development efforts for the company.
  • Recruit, hire and train Business Development Representatives as well as Sales Professionals.
  • Led and participated in business development meetings with current and prospective clients.
  • Coordinated all business development efforts for AT&T Interactive Group.

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21. Project Management

average Demand
Here's how Project Management is used in E-Commerce Director jobs:
  • Formalized processes and procedures for project management, quality assurance, application design, and system implementation for electronic commerce systems.
  • Provide technical system solutions and project management leadership for Discovery's e-commerce systems.
  • Perform the project management and implementation of these solutions during long-term client engagements.
  • Implemented a project management group to grow and manage turn-key solutions for the oilfield industry with no capital outlay.
  • Project Management: Managed new e-commerce website projects through development, testing and implementation phases.
  • Defined UNIX and Windows NT operating environments and project management processes.
  • Project Management and development of over five branded websites.
  • Provided overall technical & project management direction for supporting 24x7 eCommerce systems.
  • Project Management Project needs analysis and staffing.
  • Project management and development lead for launch of auction platform developed in partnership with Truition.
  • Created a Project Management Office and staffed with 5 full time project managers.

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22. Annual Budget

average Demand
Here's how Annual Budget is used in E-Commerce Director jobs:
  • Developed relationships with manufacturers, distributors and vendors domestically and internationally while working with a $100M annual budget.
  • Developed and implemented annual budget to ensure most efficient spend while maximizing ROI and customer Lifetime Value (LTV).
  • Grant writer and manager for $400K annual budget for 5 year continuation grant (cumulative $2M).
  • Program Management: managed a $1.5MM annual budget along with all aspects of day-to-day in-market operations.
  • Maintained quarterly and annual budgets and forecasts, adjusting expenditures and costs as necessary.
  • Planned, coordinated, and executed annual budgets.
  • Planned the retail division's annual budget.
  • Managed an annual budget of $ 1.5 million for E-Commerce.

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23. KPI

average Demand
Here's how KPI is used in E-Commerce Director jobs:
  • Created KPI reporting document that standardized reporting highlights for each site, while emphasizing the key strengths of these three sites.
  • Defined and built reporting KPI's for management including updates and progress reports of all activities.
  • Established processes, procedures, KPI s, budgets and forecasts for corporate internet division.
  • Identified KPI's to measure and launched a testing tool to accurate measure web changes.
  • Set plan for year's performance objectives, then measured based on KPI's.
  • Full P & L and KPI accountability for website.
  • Understand web analytics to measure, develop & optimize the KPI's specific to each marketing tactic while ensuring innovation.
  • Developed KPI dashboard for site using Omniture data; used to establish baselines and quickly identify & resolve site issues.
  • Optimize KPIs that directly impact the bottom line, including click through, conversion and revenue.
  • Conduct business assessments, create roadmaps, KPI dashboards and build out highly functional teams
  • Enhanced data transparency for C-suite through BI analytics practice and KPI reporting.
  • Defined KPIs and established management reporting of key success metrics.
  • Produced weekly and monthly reports on KPIs.
  • Deliver effective, predicable, scalable, high quality IT services, meaningful KPIs, and maintain SLA compliance.

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24. Logistics

average Demand
Here's how Logistics is used in E-Commerce Director jobs:
  • Developed financial cost analysis and communicated value proposition to support global launch of e-Logistics product in China.
  • Liaised weekly with Logistics to ensure timely delivery of campaign supported products.
  • Planned logistics of manufactured goods shipments to distributor.
  • Oversee domestic and international shipping logistics.
  • Designed and delivered proprietary technology projects in the areas of operations, logistics, payment processing, and user interface.
  • Worked with logistics providers to cut shipping costs by more than 45%.
  • Improved shipping logistics and implemented international shipping to 83 countries.

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25. Customer Acquisition

average Demand
Here's how Customer Acquisition is used in E-Commerce Director jobs:
  • Led product development and execution, customer acquisition strategy, vendor procurement, pricing evaluations/testing, and campaign planning.
  • Converted existing customer acquisition programs to reduce overall cost per acquisition.
  • Maximized paid/natural search traffic and conversion, while meeting cost per customer acquisition targets.
  • Created paid search strategy that reduced customer acquisition costs by 20%.
  • Oversee team of people- oversee website team as well as customer acquisition retention
  • Doubled sales generated through online customer acquisition channels in first 2 years.
  • Decreased customer acquisition cost from $22 to $8.
  • Led planning, development, and tactical implementation of multi-channel B2B customer acquisition and retention marketing campaigns.

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26. B2C

average Demand
Here's how B2C is used in E-Commerce Director jobs:
  • Developed B2B and B2C websites and coordinated usage of data management tool to add-edit-delete data.
  • Realized additional $20M sales gain after successfully launching the B2B/B2C e-Commerce system.
  • Achieved +300% revenue growth in direct to consumer B2C E-commerce sales.
  • Full Compass sells audio, video and other electronics (over 100,000 SKUs) to both B2C and B2B markets.
  • Created new revenue streams through B2C online sales channels-ebay, amazon, and websites.
  • Created/Designed the Maestro Commerce Suite application (B2B/B2C eCommerce Established critical relationships with Microsoft, Compaq, Xerox and Xceed.

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27. Direct Reports

average Demand
Here's how Direct Reports is used in E-Commerce Director jobs:
  • Managed four-member team of direct reports and indirectly oversaw 18 marketers, merchandisers, and programmers, and creative staff.
  • Manage 14 direct reports and total of 20 people, providing coaching and mentoring to team members.
  • Sourced and negotiated all third party category content as well as managing 3 direct reports.
  • Managed a sales/retention force of 12, of which 3 were direct reports/area managers.
  • Managed$55M budget, 55 direct reports, and 12 indirect reports.
  • Recruited and led team of 5 direct reports and 3 indirect reports.
  • Managed 12 direct reports including outside agencies.
  • Created projects and maintain to-do lists in Basecamp for operations team and direct reports.

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28. Magento

average Demand
Here's how Magento is used in E-Commerce Director jobs:
  • Managed redesign and launch of large-scale, Magento Community e-commerce website.
  • Develop and manage Magento based e-commerce platform.
  • Worked on redesign and upgrade for complex Magento web-based shopping cart system.
  • Redesigned Magento Theme to Web 2.0 with automatic Mobile detection and switching.
  • Review all ecommerce capabilities and made a recommendation to build and grow a new business on Magento platform.
  • Work with Magento, Miva, Shopify, and Wordpress; updating CSS, fixing products, adding and adjusting scripts.

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29. New Product Development

average Demand

30. EDI

low Demand
Here's how EDI is used in E-Commerce Director jobs:
  • Developed social media strategy, concentrating on consumer engagement with relevant content increasing overall brand exposure.
  • Directed global e-business channel exceeding one billion dollars in annual revenue.
  • Handled all marketing communications such as press releases, new store openings, editor relations, media coverage and events.
  • Increase in Social Media presence Introduced new technology that streamlines business practice while saving company money.
  • Reviewed and approved deals on all sales, including appraisals, financing and credit arrangements.
  • Managed the three largest client and prospect databases for a $250M financial media firm.
  • Developed and managed online instant credit project which increased online bookings 5X and offline 10X.
  • Negotiated major media buys for all internet, television, print and radio advertising.
  • Collaborate with sales and purchasing department and customers on utilizing EDI for business transactions.
  • Reviewed and approved sales transactions, trade appraisal, financing and credit arrangements.
  • Provide diligence and feedback on digital media tools, programs and engagement opportunities.
  • Created dedicated media for distribution to outside sales reps nationwide.
  • Acquired, scanned, edited and optimized photographic material.
  • Pitched artist interviews and features with worldwide media.
  • Provide guidance in social media marketing.
  • Increased revenue by +5-7% by identifying and executing opportunities for edi direct feeds within shoes, handbags, and jewelry.
  • Coordinate and design all e-blasts, social media and product releases Processed all orders from purchase to delivery.
  • Achieved 100% confidence and security in customer data and privacy with implementation of credit card tokenization.
  • Develop a digital media process and workflow that integrates into the broader organization.
  • Presented Measuring the Success of Social Media at the 2011 Internet Retailer Conference.

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31. ERP

low Demand
Here's how ERP is used in E-Commerce Director jobs:
  • Managed cross-functional teams and leveraged Enterprise resources to create the optimal website customer experience and maximize the online revenue opportunity.
  • Developed in-house distributed applications for ERP vendor relationships and in-store software solution for helping consumers make informed buying decisions.
  • Formulated several tools and applications to assist the Accounting Department in compiling, interpreting and analyzing financial data.
  • Manage execution of eBay Enterprise True Action consulting recommendations.
  • Selected new ERP system and managed the project to integrate the new system with the company s new e-commerce platform.
  • Managed the implementation of the company's first ERP system and its integration with the front end and CMS.
  • Authored AdvancePCS's enterprise Internet strategy and established the Company's first E- Commerce business unit.
  • Led implementation of SAP ERP and CRM to 3 international operational locations with over 120 users.
  • Added new product into the ERP system and built it to the website.
  • Coordinated system maintenance and upgrades of NCR Counterpoint POS across 4 store locations.
  • Upgraded the HVAC and security system with an efficient system achieving enterprise objectives.
  • Defined business requirements for the ERP integration and lead the QA testing.
  • Created and prepared technical presentations for customers on capabilities of ERP system.
  • Increased employee productivity by integrating ERP software with e-commerce systems.
  • Championed mobile channel expansion throughout the enterprise.
  • Developed comprehensive conceptual and physical data models for the entire enterprise, including operational datastores and data warehouse architecture.
  • Targeted, hired, and mentored an SEO strategist, which led to improvements in SERPs across all relevant keywords.
  • Led all Residential Wireless and Enterprise eMarketing during long periods of low headcount.
  • Led the successful implementation of Netsuite as the company's ERP system.
  • Returned to Antwerpen directly following the 2014 New Year and worked as internet/sales manager for new, used and certified pre-owned.

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32. Affiliate Program

low Demand
Here's how Affiliate Program is used in E-Commerce Director jobs:
  • Launched an Affiliate Program to drive new customers to buy and sell textbooks.
  • Instituted website affiliate program and search engine strategy to increase website traffic.

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33. BDC

low Demand
Here's how BDC is used in E-Commerce Director jobs:
  • Developed and managed E-commerce Department, which included BDC-Internet and Customer Retention.
  • Developed and lead the Internet/ BDC sales staff to achieve sales of 100+ new and used vehicles monthly.
  • Hired as long term consultant in the implementation of a sales and service BDC.
  • Launched Internet Sales Department/BDC cost effective approach to improve sales and customer satisfaction.
  • Lead BDC team and Internet Sales professionals to work in tandem.
  • Hired and trained the staff of 8, which four would serve as BDC and four as Internet.
  • Communicated and developed strategies with all Variable and Fixed Operations Managers Managed 18-person centralized BDC.
  • Managed BDC & Internet personnel, online website, developed effective marketing campaigns to drive brand awareness for Nissan-Hyundai-Pre-owned.
  • Interview and hire BDC personnel, also train new sales staff Vin Solutions.
  • Centralized BDC transitioned dealerships BDCs to Centralized RI location.

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34. Business Requirements

low Demand
Here's how Business Requirements is used in E-Commerce Director jobs:
  • Collaborate with stakeholder to understand business requirements, and manage design and implementation of the technical solution to meet the requirements.
  • Distilled complex business requirements/needs into technical system requirements and a simple, functional, interface design.
  • Work with e-commerce platform consultants to provide business requirements and web usability requirements.
  • Defined and communicated business requirements regarding website functionality.
  • Analyzed and converted business requirements into technical solutions.

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35. Analytics

low Demand
Here's how Analytics is used in E-Commerce Director jobs:
  • Developed and managed affiliate relationships, implemented site analytics tools and initiated offline advertising campaigns for division.
  • Created and implemented new email reporting and analytics providing improved metrics for decision-making.
  • Developed circulation plan, manage merge/purge process, and performed analytics and reporting.
  • Created, monitored and evaluated key business performance indicators and business analytics.
  • Examined multiple Website analytics and metrics to predict sales, in addition to, expand and modify our digital strategies.
  • Worked directly with art director and call center director, submitted daily reports and analytics direct to company execs.
  • Managed e-commerce program, as well as website strategy, plan, process and analytics for B2B marketing.
  • Mine data and analyze sales using SalesForce, monitor web analytics and evaluate the success of marketing programs.
  • Used Google Analytics to monitor traffic from newsletters, social media, search engines, etc.
  • Created and managed Amazon Ad Campaign (11.5% AsoS) and Google Analytics metrics.
  • Post campaign analysis with Google analytics as well as our internal log analysis software.
  • Created an analytics system to study trending products, customer behavior and competition.
  • Utilize Google Analytics to monitor site performance and generate reports for company CEO.
  • Leverage testing tools and analytics to assess performance and refine plans accordingly.
  • Managed media, creative and Web analytics for banner impressions.
  • Optimized performance by identifying areas of improvement through Google Analytics and Shopify KPI reporting.
  • Managed the production, analytics and UX/UI of digital magazines & comics with the Adobe Digital Publishing Suite.
  • Utilized A/B split web analytics data to reengineer checkout and improve conversion rate by 8.4%.
  • Used e-commerce analytics via Google Analytics and various other tools to measure marketing efforts.
  • Created and managed Google Adwords and Analytics metrics.

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36. YOY

low Demand
Here's how YOY is used in E-Commerce Director jobs:
  • Developed the promotional pipeline between Global B2B Marketplace sellers and B2B marketing initiatives to increase sales 138% YOY.
  • Increased online marketing revenue by 16.7% YOY despite the worst economic conditions in the past half-century.
  • Increased 2015 website traffic 104% YOY and sales 17% YOY.
  • Implemented a proactive Safety culture which has reduced recordable incidents by 50% (YOY).
  • g Achieved a 98% increase in lead-to-appt ratio and 94% growth in internet sales YOY.
  • Established the International Department, currently with 11 employees and YOY growth of 59% ( 13 to 14).

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37. SQL

low Demand
Here's how SQL is used in E-Commerce Director jobs:
  • Improved e-commerce website by developing product information and comparison tools using SQL Server and ASP.
  • Maintained SQL Server Development, tables, store procedure, backup and development maintenance plans.
  • Developed SQL scripts for migration and cleanup of data from SQL Server to Oracle.
  • Run queries in SQL database to target data search.
  • Access 2000, NT server, SQL, Server.
  • Configured and managed technical infrastructure using Plesk, SQL and coordinated with development firms.

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38. Technical Support

low Demand
Here's how Technical Support is used in E-Commerce Director jobs:
  • Develop and maintain all system documentation for IT and technical support call center.
  • Supervised and trained staff to process orders and provide technical support.

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39. Vendor Relations

low Demand
Here's how Vendor Relations is used in E-Commerce Director jobs:
  • Developed a unique merchandising strategy in blending appropriate vendor relationships, products and marketing themes.
  • Established and managed multiple vendor relationships to optimize channel performance.
  • Established & directed agency and vendor relationships.
  • Advanced vendor relationships by negotiating trade deals, attending fairs and exhibitions.
  • Managed and negotiated vendor relationships with key ecommerce technology and solution providers.
  • Negotiate and manage strategic vendor relationships that position Amex Consulting Services as a leader in these fields.

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40. Inventory Management

low Demand
Here's how Inventory Management is used in E-Commerce Director jobs:
  • Established the store's first computerized inventory management program, including converting to a new computer-based point-of-sale system.
  • Developed business requirements and implemented Warehouse Management Systems to improve inventory management and order tracking.
  • Created and managed Amazon store including inventory management, buying, content management, ASIN matching, feeds, and imagery.
  • Inventory Management and Evaluation Analysis 13.

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41. E-Commerce Operations

low Demand
Here's how E-Commerce Operations is used in E-Commerce Director jobs:
  • Developed and executed web marketing strategies in direct support of E-Commerce operations.
  • Started e-commerce operations and instrumental in launching our digital screen interface deployment.
  • Manage e-commerce operations, including leading cross-functional teams and code reviews.
  • Directed the marketing and e-commerce operations for a bridge jewelry company.
  • Doubled sales volume of the catalog & e-commerce operations.
  • Fixed the e-commerce operations and built a scalable foundation for its future growth.

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42. QA

low Demand
Here's how QA is used in E-Commerce Director jobs:
  • Key Responsibilities: * Directly supervise a technical team including back-end Java developers, front-end web developers, System/QA Analysts.
  • Maintained responsibility for the delivery of all new assets on a timely basis and managed QA processes.
  • Serve as project manager, instructional designer, and final QA for all classes.
  • Manage the Quality Assurance processes and internal and external QA resources.
  • Established standards and processes for governing infrastructure, security and QA.
  • Instituted new CM and QA processes, with appropriate organizational changes.

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43. Html

low Demand
Here's how Html is used in E-Commerce Director jobs:
  • Set up Email and Facebook Campaigns along with creating Facebook Fan Page, Welcome Page using Static HTML and MailChimp.
  • Executed E-Commerce software and HTML upgrades to improve sell through, lower abandoned carts.
  • Provide HTML coding, banner graphics and advertising slogans for all email campaigns.
  • Developed all direct to consumer marketing, HTML email, Print
  • Designed HTML E-letters and graphic banners as needed.
  • Created and produced bi-weekly html marketing campaigns with iContact platform.

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44. Sales Goals

low Demand
Here's how Sales Goals is used in E-Commerce Director jobs:
  • Improved operational processes to heighten the E-commerce team's efficiency, contributing to exceeding 2015 online sales goals by 103%.
  • Operate as one of the top performers every month, meeting and exceeding sales goals with a 70% closing rate.
  • Market to current clients and reach sales goals of obtaining new clients weekly.
  • Plan and execute day-to-day e-commerce activities to support sales goals.
  • Coordinate message & design to align with sales goals.
  • Set quarterly team sales goals and facilitated performance reviews.
  • Own primary responsibility for the marketing success of the e-commerce website at Bracketron.com, including achievement of sales goals.

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45. Business Units

low Demand
Here's how Business Units is used in E-Commerce Director jobs:
  • Collaborate with all business units and the broader Corporate Relations team to ensure messages are communicated consistently.
  • Represent HS&E on US Land Leadership Team to plan and develop strategic initiatives and goals for 7 business units.
  • Work with various Stewart business units to implement and deploy the various tools to facilitate business-to-business commerce.
  • Acted as liaison between technology and business units to manage projects.
  • Direct all business units, covering the entire United States.

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46. Youtube

low Demand
Here's how Youtube is used in E-Commerce Director jobs:
  • Implemented new videos on the website through YouTube.

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47. Yahoo

low Demand
Here's how Yahoo is used in E-Commerce Director jobs:
  • Managed 3,100 Commission Junction publishers for Yahoo Store; spearheaded revenue-building marketing initiatives.
  • Created alliances with Google, Yahoo, and Fast Search & Transfer.
  • Launched and managed Google AdWord and Yahoo Overture online campaigns.
  • Pay Per Click Management and Search Engine Optimization for Google, Yahoo, and Bing

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48. Instagram

low Demand
Here's how Instagram is used in E-Commerce Director jobs:
  • Awarded Most Innovative Marketing Campaign at DA Summit for 2014 US Open Instagram Mass Relevance offering.
  • Use of Instagram real time webhooks/api for storing and tracking dual #hashtags queries for cross company contests.

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49. Graphic Design

low Demand
Here's how Graphic Design is used in E-Commerce Director jobs:
  • Produced all marketing materials by collaborating with photographers and graphic designers.
  • Gained hands-on technical knowledge in working with website designers, database architects, graphic designers and other independent contractors.
  • Worked closely with graphic designer and photographer to create marketing material for web and print.
  • Direct creation of web layout, graphic design and execution of marketing Initiatives online pres- ence.
  • Prepared Specification documents; Technical requirements, Functional requirements,Storyboards.User Interface Design & Site Architecture User Interface /graphic design development.

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50. Sales Process

low Demand
Here's how Sales Process is used in E-Commerce Director jobs:
  • Installed a comprehensive sales process that brought success to the bottom line as well as a dramatic increase in sales.
  • Developed sales processes, training curriculum, and sales trained over 30 Internet salespeople.
  • Created and monitored sales plan, sales processes, and KPI's.
  • Defined an on-line sales process to improve the close rate.
  • Updated websites and implemented Vin Solutions from DealerSocket which improved tracking of leads and sales process of all leads.
  • Trained ~200 branches and 1,000+ of customers on new services to improve their productivity and sales processes.

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20 Most Common Skill for an E-Commerce Director

Company Website20.5%
Online12.2%
Conversion Rates8.2%
Email6.7%
E-Commerce6.4%
Customer Service5.6%
Internet Sales5.5%
Google Analytics5.3%

Typical Skill-Sets Required For An E-Commerce Director

RankSkillPercentage of ResumesPercentage
1
1
Company Website
Company Website
16.3%
16.3%
2
2
Online
Online
9.7%
9.7%
3
3
Conversion Rates
Conversion Rates
6.5%
6.5%
4
4
Email
Email
5.3%
5.3%
5
5
E-Commerce
E-Commerce
5.1%
5.1%
6
6
Customer Service
Customer Service
4.5%
4.5%
7
7
Internet Sales
Internet Sales
4.3%
4.3%
8
8
Google Analytics
Google Analytics
4.2%
4.2%
9
9
Revenue Growth
Revenue Growth
4.1%
4.1%
10
10
Web Content
Web Content
2.6%
2.6%
11
11
Search Engine Optimization
Search Engine Optimization
2%
2%
12
12
SEO
SEO
2%
2%
13
13
SEM
SEM
2%
2%
14
14
ROI
ROI
1.9%
1.9%
15
15
Facebook
Facebook
1.8%
1.8%
16
16
CRM
CRM
1.7%
1.7%
17
17
PPC
PPC
1.7%
1.7%
18
18
Ebay
Ebay
1.5%
1.5%
19
19
Twitter
Twitter
1.3%
1.3%
20
20
Business Development
Business Development
1.1%
1.1%
21
21
Project Management
Project Management
1.1%
1.1%
22
22
Annual Budget
Annual Budget
1%
1%
23
23
KPI
KPI
1%
1%
24
24
Logistics
Logistics
1%
1%
25
25
Customer Acquisition
Customer Acquisition
0.9%
0.9%
26
26
B2C
B2C
0.9%
0.9%
27
27
Direct Reports
Direct Reports
0.9%
0.9%
28
28
Magento
Magento
0.8%
0.8%
29
29
New Product Development
New Product Development
0.8%
0.8%
30
30
EDI
EDI
0.8%
0.8%
31
31
ERP
ERP
0.7%
0.7%
32
32
Affiliate Program
Affiliate Program
0.7%
0.7%
33
33
BDC
BDC
0.7%
0.7%
34
34
Business Requirements
Business Requirements
0.7%
0.7%
35
35
Analytics
Analytics
0.7%
0.7%
36
36
YOY
YOY
0.6%
0.6%
37
37
SQL
SQL
0.6%
0.6%
38
38
Technical Support
Technical Support
0.6%
0.6%
39
39
Vendor Relations
Vendor Relations
0.5%
0.5%
40
40
Inventory Management
Inventory Management
0.5%
0.5%
41
41
E-Commerce Operations
E-Commerce Operations
0.5%
0.5%
42
42
QA
QA
0.5%
0.5%
43
43
Html
Html
0.5%
0.5%
44
44
Sales Goals
Sales Goals
0.5%
0.5%
45
45
Business Units
Business Units
0.5%
0.5%
46
46
Youtube
Youtube
0.5%
0.5%
47
47
Yahoo
Yahoo
0.5%
0.5%
48
48
Instagram
Instagram
0.4%
0.4%
49
49
Graphic Design
Graphic Design
0.4%
0.4%
50
50
Sales Process
Sales Process
0.4%
0.4%

3,778 E-Commerce Director Jobs

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