What does an e-commerce director do?
An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.
E-commerce director responsibilities
Here are examples of responsibilities from real e-commerce director resumes:
- Manage and maintain a profitable ROAS for PPC campaigns.
- Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
- Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
- Develop B2B and B2C websites and coordinate usage of data management tool to add-edit-delete data.
- Slash spending 35 percent in 6 months by executing marketplace presence strategies that reduce PPC expenditures.
- Develop measurement and reporting that will enable tangible ROI analysis on all digital media efforts and communicate effectively to all management.
- Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
- Triple company LinkedIn followers through paid and organic social media activity.
E-commerce director skills and personality traits
We calculated that 13% of E-Commerce Directors are proficient in Digital Marketing, Google Analytics, and User Experience. They’re also known for soft skills such as Customer-service skills, Leadership skills, and Analytical skills.
We break down the percentage of E-Commerce Directors that have these skills listed on their resume here:
- Digital Marketing, 13%
Manage third-party vendors to ensure the proper installation of website enhancements, applications and digital marketing initiatives.
- Google Analytics, 7%
Use Google Analytics, Excel Spreadsheets, etc to monitor Traffic, Sales, SEO and Marketing Results and Trends.
- User Experience, 4%
Analyzed and improved site categorization and user experience through combined use of customer feedback, merchandising and analytic tools.
- ROI, 4%
Managed the business justification and implementation of market-based Internet technology, gathered market intelligence, performed competitive analysis and tracked ROI.
- Project Management, 3%
Formalized processes and procedures for project management, quality assurance, application design, and system implementation for electronic commerce systems.
- Conversion Rates, 3%
Created promotional sales initiatives to increase bridal registry registrants and increased overall site conversion rate.
"digital marketing," "google analytics," and "user experience" are among the most common skills that e-commerce directors use at work. You can find even more e-commerce director responsibilities below, including:
Customer-service skills. The most essential soft skill for an e-commerce director to carry out their responsibilities is customer-service skills. This skill is important for the role because "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Additionally, an e-commerce director resume shows how their duties depend on customer-service skills: "initiate a/b testing on subject lines, calls-to-action, and headlines that increased open rates and customer engagement. "
Leadership skills. Many e-commerce director duties rely on leadership skills. "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.," so an e-commerce director will need this skill often in their role. This resume example is just one of many ways e-commerce director responsibilities rely on leadership skills: "provide technical system solutions and project management leadership for discovery's e-commerce systems. "
Analytical skills. e-commerce directors are also known for analytical skills, which are critical to their duties. You can see how this skill relates to e-commerce director responsibilities, because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." An e-commerce director resume example shows how analytical skills is used in the workplace: "analyzed/segmented customer lists and performed a/b testing of e-mails, landing pages, and promotions. "
Communication skills. For certain e-commerce director responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of an e-commerce director rely on this skill, as "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." For example, this snippet was taken directly from a resume about how this skill applies to what e-commerce directors do: "directed and monitored agency in charge of driving seo / sem results via kpi's, constant communication, and planning. "
The three companies that hire the most e-commerce directors are:
- KPMG LLP76 e-commerce directors jobs
- Guidehouse4 e-commerce directors jobs
- Verizon Communications3 e-commerce directors jobs
Choose from 10+ customizable e-commerce director resume templates
Build a professional e-commerce director resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your e-commerce director resume.
Compare different e-commerce directors
E-commerce director vs. Digital marketing manager
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
While similarities exist, there are also some differences between e-commerce directors and digital marketing manager. For instance, e-commerce director responsibilities require skills such as "kpi," "sales growth," "logistics," and "search engine." Whereas a digital marketing manager is skilled in "strong project management," "kpis," "wordpress," and "a/b." This is part of what separates the two careers.
The education levels that digital marketing managers earn slightly differ from e-commerce directors. In particular, digital marketing managers are 2.8% less likely to graduate with a Master's Degree than an e-commerce director. Additionally, they're 1.4% less likely to earn a Doctoral Degree.E-commerce director vs. Online marketing manager
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Each career also uses different skills, according to real e-commerce director resumes. While e-commerce director responsibilities can utilize skills like "user experience," "project management," "kpi," and "customer service," online marketing managers use skills like "web traffic," "search engine optimization," "paid search," and "content strategy."
On average, online marketing managers earn a lower salary than e-commerce directors. Some industries support higher salaries in each profession. Interestingly enough, online marketing managers earn the most pay in the utilities industry with an average salary of $122,059. Whereas e-commerce directors have higher pay in the technology industry, with an average salary of $156,846.In general, online marketing managers achieve similar levels of education than e-commerce directors. They're 4.8% less likely to obtain a Master's Degree while being 1.4% less likely to earn a Doctoral Degree.E-commerce director vs. Sales manager
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from e-commerce director resumes include skills like "digital marketing," "google analytics," "user experience," and "roi," whereas a sales manager is more likely to list skills in "product knowledge," "customer satisfaction," "sales performance," and "work ethic. "
Sales managers typically earn lower educational levels compared to e-commerce directors. Specifically, they're 11.0% less likely to graduate with a Master's Degree, and 1.2% less likely to earn a Doctoral Degree.E-commerce director vs. Chief marketing officer
A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.
Types of e-commerce director
Updated January 8, 2025
