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Best states for an e-commerce merchant
- Rank 1 - 10
- 11 - 20
- 21 - 30
- 31 - 40
- 41 - 51
Are you wondering which place in the United States is the best state for e-commerce merchants? Knowing how challenging it is to figure out where to start your career or where to move to advance your career, we decided to bring you a list of best states for e-commerce merchant jobs.Although there are abundant e-commerce merchant jobs in the United States, a large number of them are in the Midwest. Rhode Island is the best state in the country for e-commerce merchant jobs.
Rhode Island is the best state for jobs for e-commerce merchants, and Montana is the worst. The most common pay in Rhode Island is $54,498, while the median pay in Montana is $33,704.We found that the Midwest is best for e-commerce merchants, and the Northeast is the worst. Santa Clara, CA is the best city in the country for e-commerce merchant jobs, where as Rhode Island is the best state in the country.
10 best states for e-commerce merchants in 2025
1. Rhode Island
Total e-commerce merchant jobs: 10 Average annual salary: $54,498 Lowest 10 percent earn: $23,000 Highest 10 percent earn: $127,000 Location Quotient: 1.26
2. Delaware
Total e-commerce merchant jobs: 12 Average annual salary: $50,204 Lowest 10 percent earn: $20,000 Highest 10 percent earn: $120,000 Location Quotient: 1.46
3. Massachusetts
Total e-commerce merchant jobs: 70 Average annual salary: $52,628 Lowest 10 percent earn: $22,000 Highest 10 percent earn: $123,000 Location Quotient: 1.16
4. Michigan
Total e-commerce merchant jobs: 87 Average annual salary: $46,681 Lowest 10 percent earn: $20,000 Highest 10 percent earn: $104,000 Location Quotient: 1.71
5. Oregon
Total e-commerce merchant jobs: 46 Average annual salary: $48,055 Lowest 10 percent earn: $23,000 Highest 10 percent earn: $100,000 Location Quotient: 1.7
6. Vermont
Total e-commerce merchant jobs: 9 Average annual salary: $45,575 Lowest 10 percent earn: $19,000 Highest 10 percent earn: $108,000 Location Quotient: 1.79
7. Pennsylvania
Total e-commerce merchant jobs: 48 Average annual salary: $52,219 Lowest 10 percent earn: $22,000 Highest 10 percent earn: $123,000 Location Quotient: 0.63
8. Connecticut
Total e-commerce merchant jobs: 12 Average annual salary: $54,325 Lowest 10 percent earn: $23,000 Highest 10 percent earn: $127,000 Location Quotient: 0.55
9. New York
Total e-commerce merchant jobs: 120 Average annual salary: $48,660 Lowest 10 percent earn: $20,000 Highest 10 percent earn: $117,000 Location Quotient: 1.43
10. Nevada
Total e-commerce merchant jobs: 9 Average annual salary: $49,488 Lowest 10 percent earn: $23,000 Highest 10 percent earn: $105,000 Location Quotient: 0.66
E-commerce merchant jobsNear Columbus, OH
How Zippia determines the best states to be an e-commerce merchant
You can read about how the best state rankings are calculated here.
Detailed list of the best states for an e-commerce merchant
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Rhode Island | $54,498 | $23,000 | 1,059,639 | 10 |
| 2 | Delaware | $50,204 | $20,000 | 961,939 | 12 |
| 3 | Massachusetts | $52,628 | $22,000 | 6,859,819 | 70 |
| 4 | Michigan | $46,681 | $20,000 | 9,962,311 | 87 |
| 5 | Oregon | $48,055 | $23,000 | 4,142,776 | 46 |
| 6 | Vermont | $45,575 | $19,000 | 623,657 | 9 |
| 7 | Pennsylvania | $52,219 | $22,000 | 12,805,537 | 48 |
| 8 | Connecticut | $54,325 | $23,000 | 3,588,184 | 12 |
| 9 | New York | $48,660 | $20,000 | 19,849,399 | 120 |
| 10 | Nevada | $49,488 | $23,000 | 2,998,039 | 9 |
| 11 | Maine | $45,905 | $19,000 | 1,335,907 | 11 |
| 12 | West Virginia | $42,338 | $18,000 | 1,815,857 | 17 |
| 13 | New Hampshire | $50,011 | $21,000 | 1,342,795 | 7 |
| 14 | Wisconsin | $41,061 | $19,000 | 5,795,483 | 71 |
| 15 | Ohio | $42,900 | $18,000 | 11,658,609 | 99 |
| 16 | Arizona | $47,014 | $22,000 | 7,016,270 | 38 |
| 17 | Washington | $43,031 | $21,000 | 7,405,743 | 92 |
| 18 | California | $51,567 | $24,000 | 39,536,653 | 144 |
| 19 | New Jersey | $48,413 | $19,000 | 9,005,644 | 47 |
| 20 | New Mexico | $44,795 | $21,000 | 2,088,070 | 9 |
| 21 | Utah | $42,361 | $20,000 | 3,101,833 | 19 |
| 22 | Texas | $42,423 | $20,000 | 28,304,596 | 102 |
| 23 | Arkansas | $39,463 | $18,000 | 3,004,279 | 22 |
| 24 | Mississippi | $39,550 | $18,000 | 2,984,100 | 21 |
| 25 | Idaho | $40,327 | $19,000 | 1,716,943 | 18 |
| 26 | Alaska | $39,872 | $23,000 | 739,795 | 9 |
| 27 | Tennessee | $38,756 | $17,000 | 6,715,984 | 67 |
| 28 | Indiana | $39,928 | $18,000 | 6,666,818 | 45 |
| 29 | Maryland | $47,838 | $19,000 | 6,052,177 | 24 |
| 30 | Virginia | $44,770 | $18,000 | 8,470,020 | 54 |
| 31 | Kentucky | $38,213 | $17,000 | 4,454,189 | 35 |
| 32 | Oklahoma | $40,610 | $19,000 | 3,930,864 | 6 |
| 33 | District of Columbia | $46,700 | $19,000 | 693,972 | 1 |
| 34 | North Carolina | $40,239 | $17,000 | 10,273,419 | 47 |
| 35 | Hawaii | $43,936 | $37,000 | 1,427,538 | 6 |
| 36 | Georgia | $38,579 | $17,000 | 10,429,379 | 72 |
| 37 | Alabama | $39,514 | $18,000 | 4,874,747 | 9 |
| 38 | Louisiana | $39,906 | $18,000 | 4,684,333 | 10 |
| 39 | Wyoming | $35,625 | $17,000 | 579,315 | 5 |
| 40 | Colorado | $37,298 | $17,000 | 5,607,154 | 55 |
| 41 | Minnesota | $38,146 | $19,000 | 5,576,606 | 25 |
| 42 | South Dakota | $33,678 | $17,000 | 869,666 | 7 |
| 43 | Illinois | $35,522 | $16,000 | 12,802,023 | 93 |
| 44 | North Dakota | $34,322 | $18,000 | 755,393 | 4 |
| 45 | Kansas | $33,242 | $15,000 | 2,913,123 | 25 |
| 46 | Nebraska | $35,136 | $16,000 | 1,920,076 | 14 |
| 47 | South Carolina | $37,336 | $16,000 | 5,024,369 | 13 |
| 48 | Missouri | $36,622 | $17,000 | 6,113,532 | 16 |
| 49 | Iowa | $32,946 | $15,000 | 3,145,711 | 25 |
| 50 | Florida | $36,728 | $16,000 | 20,984,400 | 57 |
| 51 | Montana | $33,704 | $17,000 | 1,050,493 | 5 |
Highest paying states for e-commerce merchants
| Rank | State | Avg. E-Commerce Merchant Salary |
|---|---|---|
| 1 | Rhode Island | $54,498 |
| 2 | Delaware | $50,204 |
| 3 | Massachusetts | $52,628 |
| 4 | Michigan | $46,681 |
| 5 | Oregon | $48,055 |
| 6 | Vermont | $45,575 |
| 7 | Pennsylvania | $52,219 |
| 8 | Connecticut | $54,325 |
| 9 | New York | $48,660 |
| 10 | Nevada | $49,488 |
| 11 | Maine | $45,905 |
| 12 | West Virginia | $42,338 |
| 13 | New Hampshire | $50,011 |
| 14 | Wisconsin | $41,061 |
| 15 | Ohio | $42,900 |
| 16 | Arizona | $47,014 |
| 17 | Washington | $43,031 |
| 18 | California | $51,567 |
| 19 | New Jersey | $48,413 |
| 20 | New Mexico | $44,795 |
| 21 | Utah | $42,361 |
| 22 | Texas | $42,423 |
| 23 | Arkansas | $39,463 |
| 24 | Mississippi | $39,550 |
| 25 | Idaho | $40,327 |
| 26 | Alaska | $39,872 |
| 27 | Tennessee | $38,756 |
| 28 | Indiana | $39,928 |
| 29 | Maryland | $47,838 |
| 30 | Virginia | $44,770 |
| 31 | Kentucky | $38,213 |
| 32 | Oklahoma | $40,610 |
| 33 | District of Columbia | $46,700 |
| 34 | North Carolina | $40,239 |
| 35 | Hawaii | $43,936 |
| 36 | Georgia | $38,579 |
| 37 | Alabama | $39,514 |
| 38 | Louisiana | $39,906 |
| 39 | Wyoming | $35,625 |
| 40 | Colorado | $37,298 |
| 41 | Minnesota | $38,146 |
| 42 | South Dakota | $33,678 |
| 43 | Illinois | $35,522 |
| 44 | North Dakota | $34,322 |
| 45 | Kansas | $33,242 |
| 46 | Nebraska | $35,136 |
| 47 | South Carolina | $37,336 |
| 48 | Missouri | $36,622 |
| 49 | Iowa | $32,946 |
| 50 | Florida | $36,728 |
| 51 | Montana | $33,704 |
E-commerce merchant best states FAQs
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Updated January 8, 2025