E-commerce merchant demographics and statistics in the US
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E-commerce merchant demographics by:
E-commerce merchant gender statistics
48.6% of e-commerce merchants are women and 51.4% of e-commerce merchants are men.
- Male, 51.4%
- Female, 48.6%
E-commerce merchant gender ratio
| Gender | Percentages |
|---|---|
| Male | 51.4% |
| Female | 48.6% |
E-commerce merchant gender pay gap
Women earn 81¢ for every $1 earned by men
Male income
$35,747
Female income
$29,063
E-commerce merchant gender ratio over time
This data breaks down the percentage of men and women in e-commerce merchant positions over time. Currently, 48.6% of e-commerce merchants are female.
E-commerce merchant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 43.60% | 56.40% |
| 2011 | 42.50% | 57.50% |
| 2012 | 44.11% | 55.89% |
| 2013 | 46.08% | 53.92% |
| 2014 | 44.10% | 55.90% |
| 2015 | 47.92% | 52.08% |
| 2016 | 46.03% | 53.97% |
| 2017 | 47.02% | 52.98% |
| 2018 | 55.46% | 44.54% |
| 2019 | 53.38% | 46.62% |
| 2020 | 54.72% | 45.28% |
| 2021 | 51.39% | 48.61% |
E-commerce merchant related jobs gender ratio
We compared e-commerce merchants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| E-Commerce Merchant | 51% | 49% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
E-commerce merchant demographics by race
The most common ethnicity among e-commerce merchants is White, which makes up 70.4% of all e-commerce merchants. Comparatively, 9.4% of e-commerce merchants are Hispanic or Latino and 8.8% of e-commerce merchants are Asian.
- White, 70.4%
- Hispanic or Latino, 9.4%
- Asian, 8.8%
- Black or African American, 6.4%
- Unknown, 4.6%
- American Indian and Alaska Native, 0.4%
E-commerce merchant race
| E-commerce merchant race | Percentages |
|---|---|
| White | 70.4% |
| Hispanic or Latino | 9.4% |
| Asian | 8.8% |
| Black or African American | 6.4% |
| Unknown | 4.6% |
| American Indian and Alaska Native | 0.4% |
E-commerce merchant race and ethnicity over time
See how e-commerce merchant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
E-commerce merchant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 71.64% | 9.14% | 7.50% | 9.18% |
| 2011 | 71.90% | 8.69% | 7.23% | 8.97% |
| 2012 | 69.84% | 10.88% | 7.75% | 9.10% |
| 2013 | 71.15% | 8.71% | 8.65% | 9.21% |
| 2014 | 70.05% | 9.83% | 9.19% | 8.22% |
| 2015 | 70.53% | 8.82% | 8.99% | 9.05% |
| 2016 | 70.07% | 8.42% | 8.90% | 9.52% |
| 2017 | 70.11% | 8.43% | 9.91% | 9.28% |
| 2018 | 74.70% | 6.12% | 8.75% | 7.78% |
| 2019 | 73.89% | 6.53% | 8.10% | 8.69% |
| 2020 | 71.54% | 6.02% | 8.75% | 8.96% |
| 2021 | 70.43% | 6.36% | 8.83% | 9.39% |
E-commerce merchant wage gap by race
According to our data, asian e-commerce merchants have the highest average salary compared to other ethnicities. Hispanic or latino e-commerce merchants have the lowest average salary at $32,598.
| Ethnicity | Salary |
|---|---|
| Unknown | $35,854 |
| White | $35,570 |
| Black or African American | $32,814 |
| Asian | $42,787 |
| Hispanic or Latino | $32,598 |
Average e-commerce merchant age
See how the average age of e-commerce merchants varies based on ethnicity and gender.
Male
Female
E-commerce merchant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 46 | 46 |
| Unknown | 44 | 43 |
| Asian | 42 | 41 |
| Hispanic or Latino | 40 | 40 |
| White | 44 | 43 |
| American Indian and Alaska Native | 52 | 48.5 |
E-commerce merchant age breakdown
The average age of e-commerce merchants is 40+ years years old, representing 61% of the e-commerce merchant population.
E-commerce merchant age breakdown
| E-Commerce Merchant Years | Percentages |
|---|---|
| 40+ years | 61% |
| 30-40 years | 29% |
| 20-30 years | 9% |
E-commerce merchant educational attainment
The most common degree for e-commerce merchants is bachelor's degree, with 66% of e-commerce merchants earning that degree. The second and third most common degree levels are associate degree degree at 17% and associate degree degree at 6%.
- Bachelor's, 66%
- Associate, 17%
- High School Diploma, 6%
- Master's, 6%
- Other Degrees, 5%
E-commerce merchants by degree level
| E-commerce merchant degree | Percentages |
|---|---|
| Bachelor's | 66% |
| Associate | 17% |
| High School Diploma | 6% |
| Master's | 6% |
| Other Degrees | 5% |
E-commerce merchant jobs you might like
E-commerce merchant wage gap by degree level
According to the data, e-commerce merchants with a Doctorate degree earn more than those without, at $55,406 annually. With a Master's degree, e-commerce merchants earn a median annual income of $52,654 compared to $40,422 for e-commerce merchants with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $52,654 |
| Bachelor's Degree | $40,422 |
| Doctorate Degree | $55,406 |
| Some College/ Associate Degree | $27,492 |
E-commerce merchant employment statistics
Most e-commerce merchants work for a private in the retail industry.
Company size where e-commerce merchants work
Below, you can see the size of companies where e-commerce merchants work.
E-commerce merchant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 3% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 30% |
| > 10,000 employees | 30% |
E-commerce merchant jobs by company type
Employees with the e-commerce merchant job title have their preferences when it comes to working for a company. For instance, most e-commerce merchants prefer to work at private companies over public companies.
E-commerce merchant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 41% |
| Private | 55% |
E-commerce merchant jobs by industry
The most common industries for e-commerce merchants are retail, manufacturing and non profits.
E-commerce merchant industry statistics
| Industry | Percentages |
|---|---|
| Retail | 29% |
| Fortune 500 | 13% |
| Manufacturing | 10% |
| Non Profits | 8% |
| Professional | 6% |
| Internet | 5% |
| Technology | 5% |
| Media | 4% |
| Finance | 3% |
| Education | 3% |
| Start-up | 3% |
| Energy | 2% |
| Telecommunication | 2% |
| Agriculture | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Insurance | 1% |
| Health Care | 1% |
| Hospitality | 1% |
| Construction | 1% |
E-commerce merchant turnover and employment statistics
E-commerce merchant unemployment rate over time
The unemployment rate for e-commerce merchants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
E-commerce merchant unemployment rate by year
| Year | E-commerce merchant unemployment rate |
|---|---|
| 2010 | 5.91% |
| 2011 | 6.00% |
| 2012 | 5.43% |
| 2013 | 4.38% |
| 2014 | 4.31% |
| 2015 | 3.33% |
| 2016 | 3.41% |
| 2017 | 3.61% |
| 2018 | 2.68% |
| 2019 | 2.51% |
| 2020 | 3.52% |
| 2021 | 3.70% |
Average e-commerce merchant tenure
The average e-commerce merchant stays at their job for 1-2 years, based on the 590 e-commerce merchants resumes in Zippia's database.
E-commerce merchant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 29% |
| 1-2 years | 24% |
| 3-4 years | 14% |
| 5-7 years | 16% |
| 8-10 years | 6% |
| 11+ years | 10% |
E-commerce merchant LGBT ratio compared to similar jobs
Review the percent of e-commerce merchants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Acquisitions Logistics Analyst | 8.65% | 23,110 |
| Personnel Consultant | 8.93% | 20,542 |
| Online Marketing Consultant | 10.00% | 77,854 |
| E-Commerce Merchant | 11.05% | - |
| Adjustment Examiner | 11.64% | 2,114 |
| Student Caller | 19.25% | 10,143 |
Similar e-commerce merchant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Acquisitions Logistics Analyst | 8.65% | 23,110 |
| Personnel Consultant | 8.93% | 20,542 |
| Online Marketing Consultant | 10.00% | 77,854 |
| Adjustment Examiner | 11.64% | 2,114 |
| Student Caller | 19.25% | 10,143 |
Foreign languages spoken by e-commerce merchants
The most common foreign language among e-commerce merchants is Spanish at 50.0%. The second-most popular foreign language spoken is Mandarin at 8.3% and Portuguese is the third-most popular at 5.6%.
- Spanish, 50.0%
- Mandarin, 8.3%
- Portuguese, 5.6%
- Cantonese, 5.6%
- French, 5.6%
- Other, 24.9%
E-commerce merchant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 50.0% |
| Mandarin | 8.3% |
| Portuguese | 5.6% |
| Cantonese | 5.6% |
| French | 5.6% |
| Other | 24.9% |
