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What is an e-commerce product manager and how to become one

Updated January 8, 2025
4 min read
Quoted expert
Ahmad Asady

As an E-Commerce Product Manager, you will be spearheading and overseeing the daily operations of the E-commerce platforms of the company. You will ensure that everything is running efficiently and smoothly. You will also be managing e-commerce teams, researching new business opportunities, and setting guidelines and goals, among others.

In addition, as an E-Commerce Product Manager, you also need to possess specific skills and traits. For example, since you are dealing with a lot of people, you need to have strong customer service skills and leadership skills. Also, dealing with a lot of information and data will require you to have excellent analytical skills.

As an E-Commerce Product Manager, you can earn an average annual salary of $70,539 with a job growth rate of 8%. You also have the chance to further your career. You can be a Project Manager, a Vice President, and a Senior Vice President of Marketing if you like to pursue this path.

What general advice would you give to an e-commerce product manager?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
ScoreE-Commerce Product ManagerUS Average
Salary
5.2

Avg. Salary $66,418

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 37.32%

male 62.68%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

E-commerce product manager career paths

Key steps to become an e-commerce product manager

  1. Explore e-commerce product manager education requirements

    Most common e-commerce product manager degrees

    Bachelor's

    73.7 %

    Master's

    11.7 %

    Associate

    9.9 %
  2. Start to develop specific e-commerce product manager skills

    SkillsPercentages
    Digital Marketing13.34%
    Google Analytics8.97%
    Project Management4.90%
    Customer Service4.10%
    B Testing3.92%
  3. Complete relevant e-commerce product manager training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New e-commerce product managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an e-commerce product manager based on U.S. Bureau of Labor Statistics data and data from real e-commerce product manager resumes.
  4. Research e-commerce product manager duties and responsibilities

    • Lead development of a business plan for B2C portal.
    • Manage social media outlets create content (words and images) for social sites Facebook.
    • Maintain responsibility for the delivery of all new assets on a timely basis and manage QA processes.
    • Manage the implementation of the company's first ERP system and its integration with the front end and CMS.
  5. Prepare your e-commerce product manager resume

    When your background is strong enough, you can start writing your e-commerce product manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an e-commerce product manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable e-commerce product manager resume templates

    Build a professional e-commerce product manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your e-commerce product manager resume.
    E-Commerce Product Manager Resume
    E-Commerce Product Manager Resume
    E-Commerce Product Manager Resume
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    E-Commerce Product Manager Resume
    E-Commerce Product Manager Resume
    E-Commerce Product Manager Resume
    E-Commerce Product Manager Resume
    E-Commerce Product Manager Resume
  6. Apply for e-commerce product manager jobs

    Now it's time to start searching for an e-commerce product manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first e-commerce product manager job

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Average e-commerce product manager salary

The average e-commerce product manager salary in the United States is $66,418 per year or $32 per hour. E-commerce product manager salaries range between $49,000 and $89,000 per year.

Average e-commerce product manager salary
$66,418 Yearly
$31.93 hourly

What am I worth?

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How do e-commerce product managers rate their job?

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E-commerce product manager reviews

profile
A zippia user wrote a review on Aug 2023
Cons

high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods


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A zippia user wrote a review on Jun 2020
Pros

Its not a specific job, As a product manager your job responsibilities cover many different areas and that's what i love about it.

Cons

all other teams think that they are doing a task for you instead of thinking that they are part of a team on a project


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A zippia user wrote a review on May 2019
Cons

Unreasonable deadlines.

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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