How to hire an e-commerce product manager

How to hire an e-commerce product manager, step by step

Here's a step-by-step e-commerce product manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an e-commerce product manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new e-commerce product manager
• Step 8: Go through the hiring process checklist

What does an e-commerce product manager do?

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1. Identify your hiring needs

   Before you post your e-commerce product manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find an e-commerce product manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect e-commerce product manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of e-commerce product managers.

   Type of E-Commerce Product Manager	Description	Hourly rate
   E-Commerce Product Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$23-42
   Product Lead	A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands... Show more	$41-78
   Web Manager	Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches... Show more	$25-60

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Google Analytics
   • Project Management
   • Customer Service
   • B Testing
   • A/B
   • Email Marketing
   • Shopify
   • User Experience
   • Email Campaigns
   • Online Sales
   • Marketing Campaigns
   • Content Management
   • SEM

   Check all skills

   Responsibilities:

   • Lead development of a business plan for B2C portal.
   • Manage social media outlets create content (words and images) for social sites Facebook.
   • Maintain responsibility for the delivery of all new assets on a timely basis and manage QA processes.
   • Manage the implementation of the company's first ERP system and its integration with the front end and CMS.
   • Develop and manage Magento base e-commerce platform.
   • Program lead responsible for expanding online chat capabilities while effectively managing the ROI

   More e-commerce product manager duties

3. Make a budget

   Including a salary range in your e-commerce product manager job description helps attract top candidates to the position. An e-commerce product manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for an e-commerce product manager in Oklahoma may be lower than in Rhode Island, and an entry-level e-commerce product manager usually earns less than a senior-level e-commerce product manager. Additionally, an e-commerce product manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average e-commerce product manager salary

   $66,418yearly

   $31.93 hourly rate

   ---

   Entry-level e-commerce product manager salary

   $49,000 yearly salary

   Updated January 22, 2026

   Average e-commerce product manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Pennsylvania	$71,741	$34
   2	New York	$70,996	$34
   3	California	$69,310	$33
   4	Colorado	$65,951	$32
   5	Massachusetts	$65,039	$31
   6	New Jersey	$63,867	$31
   7	Texas	$63,535	$31
   8	Hawaii	$63,113	$30
   9	Missouri	$60,409	$29
   10	Nevada	$59,229	$28
   11	Illinois	$57,865	$28
   12	Georgia	$55,370	$27
   13	North Carolina	$54,918	$26
   14	Florida	$51,700	$25

   Average e-commerce product manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Cargill	$81,649	$39.25	4
   2	Nationwide	$80,175	$38.55	9
   3	J. The Jewish News of Northern California	$78,382	$37.68
   4	United	$76,765	$36.91	8
   5	Hitachi U.S.A.	$76,135	$36.60	34
   6	Boston Scientific	$73,846	$35.50	31
   7	Sysco	$73,777	$35.47	21
   8	Randstad North America, Inc.	$72,336	$34.78	2
   9	Choice Associates	$71,308	$34.28
   10	InBody USA	$70,011	$33.66
   11	Xponential Fitness	$69,769	$33.54
   12	CSC Generation	$69,305	$33.32	4
   13	Glaxosmithkline	$69,201	$33.27
   14	Leviathan	$68,572	$32.97
   15	Hired	$67,630	$32.51	11
   16	Hawaiian Host	$66,187	$31.82
   17	Robert Half	$66,024	$31.74	63
   18	Porsche Cars North America, Inc. (PCNA)	$62,389	$29.99
   19	DISH Network	$61,078	$29.36
   20	Compass Group USA	$60,310	$29.00	35

4. Writing an e-commerce product manager job description

   A job description for an e-commerce product manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's an e-commerce product manager job description:

   E-commerce product manager job description example

   The company was founded in 2012 by two industry pioneering scientists, Bill Parrish, PhD and Tim Fitzgibbons PhD, who spent 40 years advancing the state of military and professional-grade thermal imaging technology. Following their previous two companies, Amber Engineering and Indigo Systems, each with successful acquisitions, Seek Thermal is their third venture with the mission to make thermal imaging a part of everyday life.

   An unseen world of energy surrounds us. We only see some of it with our eyes, light from a source of energy reflected on objects around us. But even though we can't see it, all objects produce or retain heat. When viewed through a Seek Thermal camera, this world of heat can be converted to images, providing important information useful in solving everyday problems that are otherwise invisible to the naked eye. Seek thermal imaging lets you see the world of heat instead of the world of light.

   Seek Thermal is partnered with Raytheon and NXP to design and deliver high-quality, affordable thermal imaging sensors and products across the globe at scale. As one of the few companies in the world capable of building sensors, Seek Thermal has shipped hundreds of thousands of thermal imaging products around the world as it continues to make thermal imaging an accessible, everyday tool, so people can do their jobs safer, faster and smarter.

   What We're Looking For

   We are looking for a E-Commerce Manager with a relentless mindset for global growth. The candidate must be data driven in their approach, testing and optimization. The preferred candidate has a proven track record in manage direct e-commerce channels alongside Amazon seller central channels. They must be an expert in the full e-commerce funnel from customer acquisition flows at media placements all the way to customer transaction locations.

   This position will report to the Director, Marketing.

   Must be a U.S. Citizen or Permanent Resident

   Position may work a hybrid of in office and remote, however the role must be geographically located in Santa Barbara County.

   What You'll Do

   · The E-Commerce Manager will lead Seek's e-commerce strategy top to bottom, from building the optimal demand generation campaigns to creating the optimal demand capture experience/funnel.

   · Responsible for managing e-commerce and lead generation programs globally.

   · Plan, implement, and monitor paid media campaigns to achieve sales goals via Seek's direct store, Amazon, and other e-commerce dealers.

   · Responsible for managing Paid Social, Paid Search, Account Based Marketing (ABM), Amazon Marketing Services, Programmatic, and all other digital media buys.

   · Develop strategic media plans rooted in competitive research, customer/audience segmentation, and application of historic performance.

   · The E-Commerce Manager will collaborate with Sr. Marketing Specialist to deliver email marketing campaigns that nurture and convert leads to e-commerce sales.

   · Work with the creative team on ad creative strategy - design, test, and analyze results to identify the best product messaging and landing experience across all stages of the customer journey.

   · Develop and execute A/B testing strategies across each media channel to further improve ROAS.

   · Collaborate with the senior Product and Marketing team to ensure all web landing/product pages have optimal UX design, are fully optimized for conversion, and represent our brand and key messaging.

   Must-Haves

   
   

   · Must be a data-driven personality with a relentless pursuit for continuous improvement

   · Proven track record of e-commerce growth using paid social, paid search, and ABM

   · Must demonstrate working knowledge and previous collaboration between a direct store and Amazon

   · Must have experience managing an amazon seller central account

   · Experience using NetSuite's Suite Commerce preferred

   · Certifications on relevant digital marketing platforms is a plus

   · Proficiency in Google Analytics required

   · Strong writing and copy skills to test varying words, phrases, and styles within digital platforms

   · Strong in analytics and able to translate data insights into successful marketing strategies

   · Ability to multi-task in a rapid paced environment

   · Strong sense for self-direction with the ability to take ownership and initiative

   · Strong presentation skills with experience conveying key points to adopt change

   Requirements:

   · Bachelor's degree in business administration, marketing, communications, or a related field. In unique cases, extensive work experience can substitute for degree requirements

   · 5+ years in a digital media management role with emphasis on e-commerce

   
   

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   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right e-commerce product manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your e-commerce product manager job on Zippia to find and attract quality e-commerce product manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting e-commerce product managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new e-commerce product manager

   Once you've found the e-commerce product manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new e-commerce product manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an e-commerce product manager?