Post job

Explore jobs

Find specific jobs

Explore careers

Explore professions

Best companies

Explore companies

OverviewJobsSalary

Skills

What They DoEducationDemographicsJob DescriptionHow To HireBest CompaniesBest StatesBest CitiesRemote JobsJob OutlookCompareEntry Level jobsWork From Home jobs
zippia ai icon

Automatically apply for jobs with Zippia

Upload your resume to get started.

E-commerce product manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Ahmad Asady,
Dr. Richard Conde Ph.D.
Below we've compiled a list of the most critical e-commerce product manager skills. We ranked the top skills for e-commerce product managers based on the percentage of resumes they appeared on. For example, 13.3% of e-commerce product manager resumes contained digital marketing as a skill. Continue reading to find out what skills an e-commerce product manager needs to be successful in the workplace.

15 e-commerce product manager skills for your resume and career

1. Digital Marketing

Here's how e-commerce product managers use digital marketing:
  • Developed and implemented print/digital marketing campaigns, newsletters and press releases.
  • Implemented marketing emails and helped with digital marketing campaigns.

2. Google Analytics

Here's how e-commerce product managers use google analytics:
  • Evaluated Google Analytics data regularly to determine which marketing strategies were effective.
  • Analyzed marketing campaigns using measurable excel driven reports, Google analytics and CoreMetrics for best ROI for the company.

3. Project Management

Here's how e-commerce product managers use project management:
  • Conducted project management to drive website developer in implementing improved site functionality and customer experience.
  • Develop and maintain all project management documentation.

4. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how e-commerce product managers use customer service:
  • Implemented time effective procedures to encourage efficiency with order accuracy and delivery; professionally provided resolutions to all customer service inquires
  • Implemented e-commerce system including responsibility for all shipments, customer service, system troubleshooting, and warranty adjustments.

5. B Testing

Here's how e-commerce product managers use b testing:
  • Manage development of a/b testing implementation and execution.
  • Developed a landing page optimization and A/B testing process that resulted in a 50% reduction in SEM lead acquisition cost.

6. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how e-commerce product managers use a/b:
  • Implement E-Mail marketing campaigns, A/B test content, segmentation and schedule weekly e-mail campaigns utilizing MailChimp.
  • Monitored web visitor behavior, identified opportunities to improve success metrics and validated those recommendations with A/B and multivariate testing.

Choose from 10+ customizable e-commerce product manager resume templates

Build a professional e-commerce product manager resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your e-commerce product manager resume.

7. Email Marketing

Here's how e-commerce product managers use email marketing:
  • Coordinated and directed e-commerce photo shoots, developed promotional schedules, and used email marketing to expand brand awareness.
  • Developed monthly email marketing calendar.

8. Shopify

Here's how e-commerce product managers use shopify:
  • Used Shopify as a retail platform to create all copy of garments, ship items, and interact with customers.
  • Managed all merchandise and ecommerce operations for three online stores using the Shopify platform.

9. User Experience

Here's how e-commerce product managers use user experience:
  • Developed and managed business case strategic development initiatives, Web trend customer analysis and translated data to future user experience opportunities.
  • Identify opportunities for new marketing tactics, site-conversion functionality and improve user experiences.

10. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how e-commerce product managers use email campaigns:
  • Created key Internet marketing activities to acquire and retain new clients through email campaigns, affiliate marketing and social media.
  • Set up email campaigns, e-Comm SEO, Paid Search, data feeds, shopping comparison site across multiple channels.

11. Online Sales

Here's how e-commerce product managers use online sales:
  • Developed and implemented e-commerce marketing activities that accelerated online sales to 30% of total sales volume within a 5-month period.
  • Oversee the room inventory, online sales systems, and generate internet sales for a property with over 500 sleeping rooms.

12. Marketing Campaigns

Here's how e-commerce product managers use marketing campaigns:
  • Managed client database ensuring integrity and provided targeted lists for marketing campaigns.
  • Maintained calendar of marketing campaigns.

13. Content Management

Here's how e-commerce product managers use content management:
  • Specialized in designing and implementing content management systems for maintaining content-rich Web sites efficiently and cost effectively.
  • Project leader for content management system redesign.

14. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how e-commerce product managers use sem:
  • Introduced new campaigns for SEO, SEM and New Media Marketing.
  • Experienced with SEO SEM and E-Commerce best practices.

15. Web Analytics

Here's how e-commerce product managers use web analytics:
  • Write web analytics requirements for the implementation of proper E-commerce tracking for reporting and analysis.
  • Developed and maintained extensive business and web analytics to support decision-making.
top-skills

What skills help E-Commerce Product Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What e-commerce product manager skills would you recommend for someone trying to advance their career?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.

What soft skills should all e-commerce product managers possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

What hard/technical skills are most important for e-commerce product managers?

Allison Lauenstein

Teaching Instructor of Marketing, Siena College

Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
Do you want to know more?
Read more about what experts have to say about e-commerce product manager

List of e-commerce product manager skills to add to your resume

E-commerce product manager skills

The most important skills for an e-commerce product manager resume and required skills for an e-commerce product manager to have include:

  • Digital Marketing
  • Google Analytics
  • Project Management
  • Customer Service
  • B Testing
  • A/B
  • Email Marketing
  • Shopify
  • User Experience
  • Email Campaigns
  • Online Sales
  • Marketing Campaigns
  • Content Management
  • SEM
  • Web Analytics
  • ROI
  • B2C
  • E-Commerce Operations
  • PPC
  • Site Content
  • HTML
  • Search Engine Optimization
  • Conversion Rates
  • Brand Marketing
  • CMS
  • Google Adwords
  • Inventory Management
  • Market Research
  • Magento
  • CSS
  • E-Commerce Sales
  • Website Traffic
  • QA
  • POS
  • Facebook
  • Copywriting
  • Funnels
  • SQL
  • Product Development
  • Product Images
  • E-Bay
  • Web Design
  • Competitive Analysis
  • Web Site
  • Mailchimp
  • Product Data
  • Search Engine Marketing
  • Product Description
  • ERP
  • Photo Shoots

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse executive management jobs