What does an e-commerce product manager do?
An E-commerce product manager spearheads and oversees the daily operations of a company's E-commerce platforms, ensuring everything runs smoothly and efficiently. It is their duty to manage e-commerce teams, streamline product roadmaps, set goals and guidelines, research new business opportunities, and develop strategies to optimize operations. They must also create social media campaigns and programs to increase brand awareness and online presence, thus translating into sales. Moreover, as a manager, it is vital to monitor the progress of operations while implementing the company's policies and regulations.
E-commerce product manager responsibilities
Here are examples of responsibilities from real e-commerce product manager resumes:
- Lead development of a business plan for B2C portal.
- Manage social media outlets create content (words and images) for social sites Facebook.
- Maintain responsibility for the delivery of all new assets on a timely basis and manage QA processes.
- Manage the implementation of the company's first ERP system and its integration with the front end and CMS.
- Develop and manage Magento base e-commerce platform.
- Program lead responsible for expanding online chat capabilities while effectively managing the ROI
- Analyze email & promotional performance and evaluate ROI and KPIs.
- Skil in HTML, CSS, search engine friendly schema write-up, and squeaky clean SEO practices.
- Implement web base marketing tools such as SEO and PPC.
- Work with internet marketing providers on SEO / PPC marketing optimization.
- Survey members, identify problems and design new online form utilizing HTML skills.
- Define and build reporting KPI's for management including updates and progress reports of all activities.
- Improve the deliverability of marketing emails, perform list hygiene and report on KPIs to help drive strategy.
- Spearhead changes in database management and website functionality to create a customer friendly environment with real time CRM technologies.
- Direct and monitor agency in charge of driving SEO / SEM results via KPI's, constant communication, and planning.
E-commerce product manager skills and personality traits
We calculated that 13% of E-Commerce Product Managers are proficient in Digital Marketing, Google Analytics, and Project Management. They’re also known for soft skills such as Customer-service skills, Leadership skills, and Analytical skills.
We break down the percentage of E-Commerce Product Managers that have these skills listed on their resume here:
- Digital Marketing, 13%
Developed and implemented print/digital marketing campaigns, newsletters and press releases.
- Google Analytics, 9%
Evaluated Google Analytics data regularly to determine which marketing strategies were effective.
- Project Management, 5%
Conducted project management to drive website developer in implementing improved site functionality and customer experience.
- Customer Service, 4%
Implemented time effective procedures to encourage efficiency with order accuracy and delivery; professionally provided resolutions to all customer service inquires
- B Testing, 4%
Manage development of a/b testing implementation and execution.
- A/B, 4%
Implement E-Mail marketing campaigns, A/B test content, segmentation and schedule weekly e-mail campaigns utilizing MailChimp.
Most e-commerce product managers use their skills in "digital marketing," "google analytics," and "project management" to do their jobs. You can find more detail on essential e-commerce product manager responsibilities here:
Analytical skills. Another skill that relates to the job responsibilities of e-commerce product managers is analytical skills. This skill is critical to many everyday e-commerce product manager duties, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This example from a resume shows how this skill is used: "build the online channel and making it a significant part of the business by creating product description and renewing product data. "
Communication skills. e-commerce product manager responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This resume example shows what e-commerce product managers do with communication skills on a typical day: "provided a high level of customer service to on-line buyers through phone and online communication. "
Creativity. A commonly-found skill in e-commerce product manager job descriptions, "creativity" is essential to what e-commerce product managers do. E-commerce product manager responsibilities rely on this skill because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." You can also see how e-commerce product manager duties rely on creativity in this resume example: "implemented process in which to systematically manage the daily inventory upload to product database of over 8,000 fine art & collectables. "
Organizational skills. Lastly, "organizational skills" is an important element of what an e-commerce product manager does. E-commerce product manager responsibilities require this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example highlights how e-commerce product manager duties rely on this skill: "instituted new cm and qa processes, with appropriate organizational changes. "
The three companies that hire the most e-commerce product managers are:
- Sysco5 e-commerce product managers jobs
- Quest Diagnostics2 e-commerce product managers jobs
- Reeds Jewelers2 e-commerce product managers jobs
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Compare different e-commerce product managers
E-commerce product manager vs. Product lead
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
While similarities exist, there are also some differences between e-commerce product managers and product lead. For instance, e-commerce product manager responsibilities require skills such as "google analytics," "a/b," "email marketing," and "shopify." Whereas a product lead is skilled in "product management," "architecture," "lifecycle management," and "cloud." This is part of what separates the two careers.
Product leads tend to make the most money working in the hospitality industry, where they earn an average salary of $129,039. In contrast, e-commerce product managers make the biggest average salary, $75,762, in the finance industry.On average, product leads reach higher levels of education than e-commerce product managers. Product leads are 7.5% more likely to earn a Master's Degree and 0.8% more likely to graduate with a Doctoral Degree.E-commerce product manager vs. Web manager
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that e-commerce product manager responsibilities requires skills like "customer service," "email marketing," "shopify," and "marketing campaigns." But a web manager might use other skills in their typical duties, such as, "wordpress," "html css," "web content," and "emerging technologies."
Web managers earn similar levels of education than e-commerce product managers in general. They're 2.0% less likely to graduate with a Master's Degree and 0.8% more likely to earn a Doctoral Degree.E-commerce product manager vs. Market manager
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from e-commerce product manager resumes include skills like "digital marketing," "google analytics," "b testing," and "a/b," whereas a market manager is more likely to list skills in "strong analytical," "excellent interpersonal," "human resources," and "strong time management. "
Market managers make a very good living in the manufacturing industry with an average annual salary of $85,133. On the other hand, e-commerce product managers are paid the highest salary in the finance industry, with average annual pay of $75,762.market managers typically earn similar educational levels compared to e-commerce product managers. Specifically, they're 0.8% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.E-commerce product manager vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Types of e-commerce product manager
Updated January 8, 2025
