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What is an e-commerce retailer and how to become one

Updated January 8, 2025
2 min read
There is more than meets the eye when it comes to being an e-commerce retailer. For example, did you know that they make an average of $26.73 an hour? That's $55,590 a year! Between 2018 and 2028, the career is expected to grow 5% and produce 23,800 job opportunities across the U.S.
ScoreE-Commerce RetailerUS Average
Salary
4.3

Avg. Salary $55,590

Avg. Salary $59,228

Stability level
7.0

Growth rate 5%

Growth rate 0.3%

Diversity
4.3
Race

American Indian and Alaska Native 0.43%

Asian 8.83%

Black or African American 6.36%

Hispanic or Latino 9.39%

Unknown 4.56%

White 70.43%

Gender

female 44.00%

male 56.00%

Age - 43
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43
Stress level
7.0

Stress level is high

7.1 - high

Complexity level
8.5

Complexity level is advanced

7 - challenging

Work life balance
6.0

Work life balance is fair

6.4 - fair

Key steps to become an e-commerce retailer

  1. Explore e-commerce retailer education requirements

    Most common e-commerce retailer degrees

    Bachelor's

    86.7 %

    High School Diploma

    6.7 %

    Associate

    6.7 %
  2. Start to develop specific e-commerce retailer skills

    SkillsPercentages
    Online Sales38.30%
    E-Commerce30.53%
    Customer Issues18.39%
    SEO12.78%
  3. Complete relevant e-commerce retailer training and internships

    Accountants spend an average of 3-6 months on post-employment, on-the-job training. New e-commerce retailers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an e-commerce retailer based on U.S. Bureau of Labor Statistics data and data from real e-commerce retailer resumes.
  4. Research e-commerce retailer duties and responsibilities

    • Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
    • Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
    • Maintain good relationships with manufacturers and suppliers.
  5. Apply for e-commerce retailer jobs

    Now it's time to start searching for an e-commerce retailer job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first e-commerce retailer job

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Average e-commerce retailer salary

The average e-commerce retailer salary in the United States is $55,590 per year or $27 per hour. E-commerce retailer salaries range between $41,000 and $75,000 per year.

Average e-commerce retailer salary
$55,590 Yearly
$26.73 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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