E-commerce retailer demographics and statistics in the US
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E-commerce retailer demographics by:
E-commerce retailer gender statistics
44.0% of e-commerce retailers are women and 56.0% of e-commerce retailers are men.
- Male, 56.0%
- Female, 44.0%
E-commerce retailer gender ratio
| Gender | Percentages |
|---|---|
| Male | 56.0% |
| Female | 44.0% |
E-commerce retailer gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$56,348
Female income
$52,304
E-commerce retailer gender ratio over time
This data breaks down the percentage of men and women in e-commerce retailer positions over time. Currently, 44.0% of e-commerce retailers are female.
E-commerce retailer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 48.21% | 51.79% |
| 2011 | 47.09% | 52.91% |
| 2012 | 48.72% | 51.28% |
| 2013 | 50.71% | 49.29% |
| 2014 | 48.71% | 51.29% |
| 2015 | 52.55% | 47.45% |
| 2016 | 50.66% | 49.34% |
| 2017 | 51.65% | 48.35% |
| 2018 | 59.99% | 40.01% |
| 2019 | 57.96% | 42.04% |
| 2020 | 59.27% | 40.73% |
| 2021 | 56.00% | 44.00% |
E-commerce retailer related jobs gender ratio
We compared e-commerce retailers with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| E-Commerce Retailer | 56% | 44% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
E-commerce retailer demographics by race
The most common ethnicity among e-commerce retailers is White, which makes up 70.4% of all e-commerce retailers. Comparatively, 9.4% of e-commerce retailers are Hispanic or Latino and 8.8% of e-commerce retailers are Asian.
- White, 70.4%
- Hispanic or Latino, 9.4%
- Asian, 8.8%
- Black or African American, 6.4%
- Unknown, 4.6%
- American Indian and Alaska Native, 0.4%
E-commerce retailer race
| E-commerce retailer race | Percentages |
|---|---|
| White | 70.4% |
| Hispanic or Latino | 9.4% |
| Asian | 8.8% |
| Black or African American | 6.4% |
| Unknown | 4.6% |
| American Indian and Alaska Native | 0.4% |
E-commerce retailer race and ethnicity over time
See how e-commerce retailer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
E-commerce retailer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 71.64% | 9.14% | 7.50% | 9.18% |
| 2011 | 71.90% | 8.69% | 7.23% | 8.97% |
| 2012 | 69.84% | 10.88% | 7.75% | 9.10% |
| 2013 | 71.15% | 8.71% | 8.65% | 9.21% |
| 2014 | 70.05% | 9.83% | 9.19% | 8.22% |
| 2015 | 70.53% | 8.82% | 8.99% | 9.05% |
| 2016 | 70.07% | 8.42% | 8.90% | 9.52% |
| 2017 | 70.11% | 8.43% | 9.91% | 9.28% |
| 2018 | 74.70% | 6.12% | 8.75% | 7.78% |
| 2019 | 73.89% | 6.53% | 8.10% | 8.69% |
| 2020 | 71.54% | 6.02% | 8.75% | 8.96% |
| 2021 | 70.43% | 6.36% | 8.83% | 9.39% |
E-commerce retailer wage gap by race
According to our data, asian e-commerce retailers have the highest average salary compared to other ethnicities. Hispanic or latino e-commerce retailers have the lowest average salary at $54,509.
| Ethnicity | Salary |
|---|---|
| Unknown | $56,408 |
| White | $56,247 |
| Black or African American | $54,639 |
| Asian | $60,112 |
| Hispanic or Latino | $54,509 |
Average e-commerce retailer age
See how the average age of e-commerce retailers varies based on ethnicity and gender.
Male
Female
E-commerce retailer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 46 | 46 |
| Unknown | 44 | 43 |
| Asian | 42 | 41 |
| Hispanic or Latino | 40 | 40 |
| White | 44 | 43 |
| American Indian and Alaska Native | 52 | 48.5 |
E-commerce retailer age breakdown
The average age of e-commerce retailers is 40+ years years old, representing 61% of the e-commerce retailer population.
E-commerce retailer age breakdown
| E-Commerce Retailer Years | Percentages |
|---|---|
| 40+ years | 61% |
| 30-40 years | 29% |
| 20-30 years | 9% |
E-commerce retailer educational attainment
The most common degree for e-commerce retailers is bachelor's degree, with 87% of e-commerce retailers earning that degree. The second and third most common degree levels are high school diploma degree at 7% and high school diploma degree at 7%.
- Bachelor's, 87%
- High School Diploma, 7%
- Associate, 7%
E-commerce retailers by degree level
| E-commerce retailer degree | Percentages |
|---|---|
| Bachelor's | 87% |
| High School Diploma | 7% |
| Associate | 7% |
E-commerce retailer jobs you might like
E-commerce retailer wage gap by degree level
According to the data, e-commerce retailers with a Doctorate degree earn more than those without, at $65,969 annually. With a Master's degree, e-commerce retailers earn a median annual income of $64,771 compared to $58,895 for e-commerce retailers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $64,771 |
| Bachelor's Degree | $58,895 |
| Doctorate Degree | $65,969 |
| Some College/ Associate Degree | $51,269 |
E-commerce retailer employment statistics
Company size where e-commerce retailers work
Below, you can see the size of companies where e-commerce retailers work.
E-commerce retailer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 20% |
| 1,000 - 10,000 employees | 13% |
| > 10,000 employees | 40% |
E-commerce retailer turnover and employment statistics
E-commerce retailer unemployment rate over time
The unemployment rate for e-commerce retailers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
E-commerce retailer unemployment rate by year
| Year | E-commerce retailer unemployment rate |
|---|---|
| 2010 | 5.91% |
| 2011 | 6.00% |
| 2012 | 5.43% |
| 2013 | 4.38% |
| 2014 | 4.31% |
| 2015 | 3.33% |
| 2016 | 3.41% |
| 2017 | 3.61% |
| 2018 | 2.68% |
| 2019 | 2.51% |
| 2020 | 3.52% |
| 2021 | 3.70% |
Average e-commerce retailer tenure
The average e-commerce retailer stays at their job for 1-2 years, based on the 32 e-commerce retailers resumes in Zippia's database.
E-commerce retailer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 19% |
| 1-2 years | 16% |
| 3-4 years | 26% |
| 5-7 years | 16% |
| 8-10 years | 13% |
| 11+ years | 10% |
E-commerce retailer LGBT ratio compared to similar jobs
Review the percent of e-commerce retailers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Lead Logistics Analyst | 8.65% | 25,057 |
| Human Resources Administrative Assistant | 8.93% | 72,861 |
| Marketing Research Analyst | 10.00% | 133,309 |
| E-Commerce Retailer | 11.05% | - |
| Immigration Officer | 11.64% | 55,872 |
| Community Fundraiser | 19.25% | 10,777 |
Similar e-commerce retailer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator/Project Coordinator | 4.41% | 31,971 |
| Lead Logistics Analyst | 8.65% | 25,057 |
| Human Resources Administrative Assistant | 8.93% | 72,861 |
| Marketing Research Analyst | 10.00% | 133,309 |
| Immigration Officer | 11.64% | 55,872 |
| Community Fundraiser | 19.25% | 10,777 |