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E-Commerce Specialist Careers

E-commerce specialists are experts in online sales strategies and the various platforms used to conduct digital sales or conversions on a website. Their main purpose is to increase the company's presence and the knowledge and market of its product on online platforms.

Their responsibilities include monitoring the day-to-day activity on the site and its overall performance to achieve goals like improving user experience, increasing website traffic and sales, and developing brand loyalty. They execute ad campaigns on search engines and other websites and research and implement the latest digital marketing strategies using social media. The qualifications to become an e-commerce specialist include a bachelor's degree in marketing or a related field and working knowledge of retail business and e-commerce best practices. They should have experience using platforms such as Google AdWords, Ad Roll, and Analytics, as well as social media platforms and their advertising strategies.

The average hourly pay for this position is $23.29, which amounts to $48,450 annually.

There is more than meets the eye when it comes to being an e-commerce specialist. For example, did you know that they make an average of $23.49 an hour? That's $48,852 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does an E-Commerce Specialist Do

There are certain skills that many e-commerce specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be an e-commerce specialist, we found that a lot of resumes listed 13.5% of e-commerce specialists included a/b, while 9.3% of resumes included sales goals, and 8.0% of resumes included youtube. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the e-commerce specialist job title. But what industry to start with? Most e-commerce specialists actually find jobs in the retail and hospitality industries.

How To Become an E-Commerce Specialist

If you're interested in becoming an e-commerce specialist, one of the first things to consider is how much education you need. We've determined that 51.5% of e-commerce specialists have a bachelor's degree. In terms of higher education levels, we found that 13.1% of e-commerce specialists have master's degrees. Even though most e-commerce specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an e-commerce specialist. When we researched the most common majors for an e-commerce specialist, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on e-commerce specialist resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become an e-commerce specialist. In fact, many e-commerce specialist jobs require experience in a role such as sales associate. Meanwhile, many e-commerce specialists also have previous career experience in roles such as customer service representative or cashier.

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Average Salary
$48,852
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
21,257
Job Openings

E-Commerce Specialist Career Paths

Top Careers Before E-Commerce Specialist

Cashier
8.9 %

Top Careers After E-Commerce Specialist

Manager
7.4 %

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for an E-Commerce Specialist

E-Commerce Specialists in America make an average salary of $48,852 per year or $23 per hour. The top 10 percent makes over $71,000 per year, while the bottom 10 percent under $33,000 per year.
Average Salary
$48,852

Best Paying Cities

City
ascdesc
Average Salarydesc
Edison, NJ
Salary Range51k - 90k$68k$68,259
Billerica, MA
Salary Range47k - 80k$62k$61,955
New York, NY
Salary Range43k - 76k$57k$57,422
Austin, TX
Salary Range42k - 75k$57k$56,752
Philadelphia, PA
Salary Range41k - 73k$55k$55,231
Hayward, CA
Salary Range40k - 73k$54k$54,497
$24k
$90k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
E-Commerce Specialist I
E-Commerce Specialist I
Randstad
Randstad
03/25/2021
03/25/2021
$31,30503/25/2021
$31,305
E-Commerce Specialist
E-Commerce Specialist
Randstad
Randstad
12/12/2020
12/12/2020
$40,00012/12/2020
$40,000
E-Commerce Salvage Specialist
E-Commerce Salvage Specialist
Goodwill Industries of Northeast Indiana, Inc.
Goodwill Industries of Northeast Indiana, Inc.
11/14/2020
11/14/2020
$25,04411/14/2020
$25,044
E-Commerce Salvage Specialist
E-Commerce Salvage Specialist
Goodwill Industries of Northeast Indiana
Goodwill Industries of Northeast Indiana
11/07/2020
11/07/2020
$25,04411/07/2020
$25,044
E-Commerce Marketplace Specialist
E-Commerce Marketplace Specialist
Web Deals Direct LLC
Web Deals Direct LLC
10/31/2020
10/31/2020
$70,00010/31/2020
$70,000
See More Recent Salaries

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E-Commerce Specialist Demographics

Gender

female

49.2 %

male

43.0 %

unknown

7.8 %

Ethnicity

White

69.3 %

Asian

11.7 %

Hispanic or Latino

10.5 %

Foreign Languages Spoken

Spanish

38.6 %

Mandarin

13.6 %

Chinese

10.2 %
See More Demographics

E-Commerce Specialist Education

Majors

Business
23.4 %

Degrees

Bachelors

59.0 %

Associate

13.5 %

Certificate

12.0 %

Top Colleges for E-Commerce Specialists

1. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

4. Maine Maritime Academy

Castine, ME • Public

In-State Tuition
$13,478
Enrollment
979

5. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

6. California State University - Bakersfield

Bakersfield, CA • Public

In-State Tuition
$7,309
Enrollment
9,142

7. SUNY at Binghamton

Vestal, NY • Public

In-State Tuition
$9,808
Enrollment
13,990

8. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

9. San Diego State University

San Diego, CA • Public

In-State Tuition
$7,488
Enrollment
30,018

10. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For an E-Commerce Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.5% of e-commerce specialists listed a/b on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For an E-Commerce Specialist

Some places are better than others when it comes to starting a career as an e-commerce specialist. The best states for people in this position are Delaware, New Jersey, Massachusetts, and Rhode Island. E-commerce specialists make the most in Delaware with an average salary of $68,531. Whereas in New Jersey and Massachusetts, they would average $68,145 and $63,019, respectively. While e-commerce specialists would only make an average of $60,974 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total E-Commerce Specialist Jobs:
127
Highest 10% Earn:
$115,000
Location Quotient:
1.37
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total E-Commerce Specialist Jobs:
116
Highest 10% Earn:
$100,000
Location Quotient:
1.29
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Massachusetts

Total E-Commerce Specialist Jobs:
828
Highest 10% Earn:
$102,000
Location Quotient:
1.22
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top E-Commerce Specialist Employers

1. Goodwill Industries
3.9
Avg. Salary: 
$56,959
E-Commerce Specialists Hired: 
15+
2. Kohl's
4.6
Avg. Salary: 
$92,550
E-Commerce Specialists Hired: 
10+
3. Kroger
4.7
Avg. Salary: 
$61,875
E-Commerce Specialists Hired: 
10+
4. Costco Wholesale
4.7
Avg. Salary: 
$87,814
E-Commerce Specialists Hired: 
9+
5. Integrated Resources Group
4.3
Avg. Salary: 
$99,929
E-Commerce Specialists Hired: 
7+
6. Meijer
4.7
Avg. Salary: 
$53,081
E-Commerce Specialists Hired: 
6+

E-Commerce Specialist Videos

Updated October 2, 2020