E-commerce specialists are experts in online sales strategies and the various platforms used to conduct digital sales or conversions on a website. Their main purpose is to increase the company's presence and the knowledge and market of its product on online platforms.
Their responsibilities include monitoring the day-to-day activity on the site and its overall performance to achieve goals like improving user experience, increasing website traffic and sales, and developing brand loyalty. They execute ad campaigns on search engines and other websites and research and implement the latest digital marketing strategies using social media. The qualifications to become an e-commerce specialist include a bachelor's degree in marketing or a related field and working knowledge of retail business and e-commerce best practices. They should have experience using platforms such as Google AdWords, Ad Roll, and Analytics, as well as social media platforms and their advertising strategies.
The average hourly pay for this position is $23.29, which amounts to $48,450 annually.
There is more than meets the eye when it comes to being an E-Commerce Specialist. For example, did you know that they make an average of $24.98 an hour? That's $51,960 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many E-Commerce Specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Detail oriented.
If you're interested in becoming an E-Commerce Specialist, one of the first things to consider is how much education you need. We've determined that 66.1% of E-Commerce Specialists have a bachelor's degree. In terms of higher education levels, we found that 5.9% of E-Commerce Specialists have master's degrees. Even though most E-Commerce Specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an E-Commerce Specialist. When we researched the most common majors for an E-Commerce Specialist, we found that they most commonly earn Bachelor's Degree degrees or Associate Degree degrees. Other degrees that we often see on E-Commerce Specialist resumes include High School Diploma degrees or Master's Degree degrees.
You may find that experience in other jobs will help you become an E-Commerce Specialist. In fact, many E-Commerce Specialist jobs require experience in a role such as Sales Associate. Meanwhile, many E-Commerce Specialists also have previous career experience in roles such as Customer Service Representative or Cashier.