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The differences between e-commerce specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an e-commerce specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $54,056 average annual salary of an e-commerce specialist.
The top three skills for an e-commerce specialist include digital marketing, A/B and marketing campaigns. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| E-Commerce Specialist | Content Specialist | |
| Yearly salary | $54,056 | $66,018 |
| Hourly rate | $25.99 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 35,956 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An e-commerce specialist is primarily in charge of overseeing a company's online sales performance and procedures. Their responsibilities include monitoring the daily progress of online activities and transactions, researching new business opportunities, gathering and analyzing data to identify areas needing improvement, and developing solutions to optimize a company's e-commerce operations. Furthermore, as an e-commerce specialist, it is essential to maintain an active communication line with staff, coordinating to develop effective marketing strategies and campaigns for profit growth and adherence to the company's vision and mission.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
E-commerce specialists and content specialists have different pay scales, as shown below.
| E-Commerce Specialist | Content Specialist | |
| Average salary | $54,056 | $66,018 |
| Salary range | Between $34,000 And $85,000 | Between $52,000 And $83,000 |
| Highest paying City | Olympia, WA | San Francisco, CA |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Chevron | Meta |
| Best paying industry | Manufacturing | Health Care |
There are a few differences between an e-commerce specialist and a content specialist in terms of educational background:
| E-Commerce Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between e-commerce specialists' and content specialists' demographics:
| E-Commerce Specialist | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.4% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |