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E-commerce specialist vs internet marketer

The differences between e-commerce specialists and internet marketers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an e-commerce specialist, becoming an internet marketer takes usually requires 1-2 years. Additionally, an e-commerce specialist has an average salary of $54,056, which is higher than the $52,919 average annual salary of an internet marketer.

The top three skills for an e-commerce specialist include digital marketing, A/B and marketing campaigns. The most important skills for an internet marketer are website traffic, search engine optimization, and keyword research.

E-commerce specialist vs internet marketer overview

E-Commerce SpecialistInternet Marketer
Yearly salary$54,056$52,919
Hourly rate$25.99$25.44
Growth rate19%10%
Number of jobs35,9567,327
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 62%
Average age3744
Years of experience62

E-commerce specialist vs internet marketer salary

E-commerce specialists and internet marketers have different pay scales, as shown below.

E-Commerce SpecialistInternet Marketer
Average salary$54,056$52,919
Salary rangeBetween $34,000 And $85,000Between $28,000 And $97,000
Highest paying CityOlympia, WA-
Highest paying stateDelaware-
Best paying companyChevron-
Best paying industryManufacturing-

Differences between e-commerce specialist and internet marketer education

There are a few differences between an e-commerce specialist and an internet marketer in terms of educational background:

E-Commerce SpecialistInternet Marketer
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 62%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Pennsylvania

E-commerce specialist vs internet marketer demographics

Here are the differences between e-commerce specialists' and internet marketers' demographics:

E-Commerce SpecialistInternet Marketer
Average age3744
Gender ratioMale, 46.0% Female, 54.0%Male, 63.2% Female, 36.8%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.4% White, 65.1% American Indian and Alaska Native, 0.1%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage10%11%

Differences between e-commerce specialist and internet marketer duties and responsibilities

E-commerce specialist example responsibilities.

  • Hire and manage outside vendors for SEO, content writers, and PPC management.
  • Facilitate and manage creative development, copywriting and content management of home page copy and site sections.
  • Create product content and manage product photography in order to update and upload e-commerce product plans for various online retailers.
  • Develop, manage and maintain multiple websites including fund-raising events and online registrations for intranet and Internet sites.
  • Develop and style page elements with HTML, CSS & JavaScript.
  • Learned to master software such as: Magento Shopify
  • Show more

Internet marketer example responsibilities.

  • Generate via the internet target leads for online and offline clients thereby helping to increase their ROI.
  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Develop games base on PHP, MySQL, HTML, CSS.
  • Develop, operate and promote marketing website, using HTML, javascript, PHP and MySQL.
  • Work with blogging platforms (i.e.
  • Develop pay-per-click advertising campaigns and create Internet ads.
  • Show more

E-commerce specialist vs internet marketer skills

Common e-commerce specialist skills
  • Digital Marketing, 14%
  • A/B, 12%
  • Marketing Campaigns, 11%
  • YouTube, 8%
  • Google Analytics, 5%
  • Email Marketing, 4%
Common internet marketer skills
  • Website Traffic, 24%
  • Search Engine Optimization, 11%
  • Keyword Research, 7%
  • Facebook, 6%
  • Link Building, 5%
  • Google Adwords, 3%

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