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The differences between e-commerce specialists and internet marketers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an e-commerce specialist, becoming an internet marketer takes usually requires 1-2 years. Additionally, an e-commerce specialist has an average salary of $54,056, which is higher than the $52,919 average annual salary of an internet marketer.
The top three skills for an e-commerce specialist include digital marketing, A/B and marketing campaigns. The most important skills for an internet marketer are website traffic, search engine optimization, and keyword research.
| E-Commerce Specialist | Internet Marketer | |
| Yearly salary | $54,056 | $52,919 |
| Hourly rate | $25.99 | $25.44 |
| Growth rate | 19% | 10% |
| Number of jobs | 35,956 | 7,327 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 62% |
| Average age | 37 | 44 |
| Years of experience | 6 | 2 |
E-commerce specialists and internet marketers have different pay scales, as shown below.
| E-Commerce Specialist | Internet Marketer | |
| Average salary | $54,056 | $52,919 |
| Salary range | Between $34,000 And $85,000 | Between $28,000 And $97,000 |
| Highest paying City | Olympia, WA | - |
| Highest paying state | Delaware | - |
| Best paying company | Chevron | - |
| Best paying industry | Manufacturing | - |
There are a few differences between an e-commerce specialist and an internet marketer in terms of educational background:
| E-Commerce Specialist | Internet Marketer | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 62% |
| Most common major | Business | Business |
| Most common college | Stanford University | University of Pennsylvania |
Here are the differences between e-commerce specialists' and internet marketers' demographics:
| E-Commerce Specialist | Internet Marketer | |
| Average age | 37 | 44 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 63.2% Female, 36.8% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.4% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 11% |