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The differences between e-commerce specialists and paid search specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an e-commerce specialist, becoming a paid search specialist takes usually requires 1-2 years. Additionally, a paid search specialist has an average salary of $62,694, which is higher than the $54,056 average annual salary of an e-commerce specialist.
The top three skills for an e-commerce specialist include digital marketing, A/B and marketing campaigns. The most important skills for a paid search specialist are paid search, digital marketing, and google adwords.
| E-Commerce Specialist | Paid Search Specialist | |
| Yearly salary | $54,056 | $62,694 |
| Hourly rate | $25.99 | $30.14 |
| Growth rate | 19% | 19% |
| Number of jobs | 35,956 | 2,011 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 68% |
| Average age | 37 | 44 |
| Years of experience | 6 | 2 |
An e-commerce specialist is primarily in charge of overseeing a company's online sales performance and procedures. Their responsibilities include monitoring the daily progress of online activities and transactions, researching new business opportunities, gathering and analyzing data to identify areas needing improvement, and developing solutions to optimize a company's e-commerce operations. Furthermore, as an e-commerce specialist, it is essential to maintain an active communication line with staff, coordinating to develop effective marketing strategies and campaigns for profit growth and adherence to the company's vision and mission.
Paid search specialists or PPC specialists mainly manage internet pay-per-click advertising campaigns. The specialists conduct research, decide on purchases, analyze results, and alter the course for optimization. They oversee the strategy, implementation, SEO, design, and analysis of advertising campaigns' performance. Their responsibilities include the determination of trends of insights and trends for maximum return of investment in the paid search campaigns. Knowledge in internet marketing, marketing strategy, and SEO is necessary for this job.
E-commerce specialists and paid search specialists have different pay scales, as shown below.
| E-Commerce Specialist | Paid Search Specialist | |
| Average salary | $54,056 | $62,694 |
| Salary range | Between $34,000 And $85,000 | Between $41,000 And $94,000 |
| Highest paying City | Olympia, WA | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Chevron | ChannelAdvisor |
| Best paying industry | Manufacturing | Technology |
There are a few differences between an e-commerce specialist and a paid search specialist in terms of educational background:
| E-Commerce Specialist | Paid Search Specialist | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | Stanford University | University of Pennsylvania |
Here are the differences between e-commerce specialists' and paid search specialists' demographics:
| E-Commerce Specialist | Paid Search Specialist | |
| Average age | 37 | 44 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 30.9% Female, 69.1% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.4% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 11% |