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The differences between e-commerce specialists and search engine optimizers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an e-commerce specialist, becoming a search engine optimizer takes usually requires 1-2 years. Additionally, a search engine optimizer has an average salary of $99,672, which is higher than the $54,056 average annual salary of an e-commerce specialist.
The top three skills for an e-commerce specialist include digital marketing, A/B and marketing campaigns. The most important skills for a search engine optimizer are search engine optimization, CSS, and HTML.
| E-Commerce Specialist | Search Engine Optimizer | |
| Yearly salary | $54,056 | $99,672 |
| Hourly rate | $25.99 | $47.92 |
| Growth rate | 19% | 10% |
| Number of jobs | 35,956 | 3,599 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 67% |
| Average age | 37 | 44 |
| Years of experience | 6 | 2 |
An e-commerce specialist is primarily in charge of overseeing a company's online sales performance and procedures. Their responsibilities include monitoring the daily progress of online activities and transactions, researching new business opportunities, gathering and analyzing data to identify areas needing improvement, and developing solutions to optimize a company's e-commerce operations. Furthermore, as an e-commerce specialist, it is essential to maintain an active communication line with staff, coordinating to develop effective marketing strategies and campaigns for profit growth and adherence to the company's vision and mission.
A search engine optimizer is in charge of developing strategies to enhance a website's content and search ranking, ensuring efficiency and client satisfaction. Among their responsibilities include gathering and analyzing web traffic data, researching trends, developing content materials, utilizing relevant keywords, and producing progress reports as needed. There are also instances where they must work together with content specialists and even graphic designers. Furthermore, as a search engine optimizer, it is essential to maintain an active communication line with other staff for a smooth and efficient workflow.
E-commerce specialists and search engine optimizers have different pay scales, as shown below.
| E-Commerce Specialist | Search Engine Optimizer | |
| Average salary | $54,056 | $99,672 |
| Salary range | Between $34,000 And $85,000 | Between $70,000 And $141,000 |
| Highest paying City | Olympia, WA | San Mateo, CA |
| Highest paying state | Delaware | California |
| Best paying company | Chevron | Meta |
| Best paying industry | Manufacturing | Finance |
There are a few differences between an e-commerce specialist and a search engine optimizer in terms of educational background:
| E-Commerce Specialist | Search Engine Optimizer | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 67% |
| Most common major | Business | Electrical Engineering |
| Most common college | Stanford University | University of Pennsylvania |
Here are the differences between e-commerce specialists' and search engine optimizers' demographics:
| E-Commerce Specialist | Search Engine Optimizer | |
| Average age | 37 | 44 |
| Gender ratio | Male, 46.0% Female, 54.0% | Male, 78.8% Female, 21.2% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.4% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 11% |