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E-commerce specialist vs search strategist

The differences between e-commerce specialists and search strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an e-commerce specialist, becoming a search strategist takes usually requires 1-2 years. Additionally, a search strategist has an average salary of $82,098, which is higher than the $54,056 average annual salary of an e-commerce specialist.

The top three skills for an e-commerce specialist include digital marketing, A/B and marketing campaigns. The most important skills for a search strategist are digital marketing, google analytics, and paid search.

E-commerce specialist vs search strategist overview

E-Commerce SpecialistSearch Strategist
Yearly salary$54,056$82,098
Hourly rate$25.99$39.47
Growth rate19%10%
Number of jobs35,9569,339
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 79%
Average age3744
Years of experience62

What does an e-commerce specialist do?

An e-commerce specialist is primarily in charge of overseeing a company's online sales performance and procedures. Their responsibilities include monitoring the daily progress of online activities and transactions, researching new business opportunities, gathering and analyzing data to identify areas needing improvement, and developing solutions to optimize a company's e-commerce operations. Furthermore, as an e-commerce specialist, it is essential to maintain an active communication line with staff, coordinating to develop effective marketing strategies and campaigns for profit growth and adherence to the company's vision and mission.

What does a search strategist do?

A search strategist varies depending on institution and roles in their different categories. This is an individual who makes your website or articles to be among the first in line when a customer searches for certain keywords that are related to your organization or a specific product. The duties and responsibilities include developing online marketing strategies and tactics and running simulations and possible outcomes to a strategy to help in revenue forecasting.

E-commerce specialist vs search strategist salary

E-commerce specialists and search strategists have different pay scales, as shown below.

E-Commerce SpecialistSearch Strategist
Average salary$54,056$82,098
Salary rangeBetween $34,000 And $85,000Between $56,000 And $118,000
Highest paying CityOlympia, WASan Francisco, CA
Highest paying stateDelawareCalifornia
Best paying companyChevronGoogle
Best paying industryManufacturingHealth Care

Differences between e-commerce specialist and search strategist education

There are a few differences between an e-commerce specialist and a search strategist in terms of educational background:

E-Commerce SpecialistSearch Strategist
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeStanford UniversityNorthwestern University

E-commerce specialist vs search strategist demographics

Here are the differences between e-commerce specialists' and search strategists' demographics:

E-Commerce SpecialistSearch Strategist
Average age3744
Gender ratioMale, 46.0% Female, 54.0%Male, 76.7% Female, 23.3%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.4% White, 65.1% American Indian and Alaska Native, 0.1%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage10%11%

Differences between e-commerce specialist and search strategist duties and responsibilities

E-commerce specialist example responsibilities.

  • Hire and manage outside vendors for SEO, content writers, and PPC management.
  • Facilitate and manage creative development, copywriting and content management of home page copy and site sections.
  • Create product content and manage product photography in order to update and upload e-commerce product plans for various online retailers.
  • Develop, manage and maintain multiple websites including fund-raising events and online registrations for intranet and Internet sites.
  • Develop and style page elements with HTML, CSS & JavaScript.
  • Learned to master software such as: Magento Shopify
  • Show more

Search strategist example responsibilities.

  • Implement and manage SEO for web pages, YouTube, and blogs.
  • Manage 20k a month in client SEM campaigns using ROI, ROAS & Cost/conversion biding strategies.
  • Lead daily client calls regarding campaign performance, analysis, strategy, testing/learnings, and optimization impacts on all performance KPIs.
  • Provide graphic, CSS and html support for customer web pages, newsletters and email marketing campaigns.
  • Make HTML, CSS, and PHP changes to websites.
  • Work with multiple CMS's (WordPress, Joomla, Magento, etc . )
  • Show more

E-commerce specialist vs search strategist skills

Common e-commerce specialist skills
  • Digital Marketing, 14%
  • A/B, 12%
  • Marketing Campaigns, 11%
  • YouTube, 8%
  • Google Analytics, 5%
  • Email Marketing, 4%
Common search strategist skills
  • Digital Marketing, 16%
  • Google Analytics, 9%
  • Paid Search, 8%
  • Keyword Research, 8%
  • User Experience, 5%
  • Marketing Campaigns, 5%

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